K-12 Professional Development Market Opportunities

Published: January 1, 2006 - 34 Pages

Table of Contents

The Professional Development Landscape
National Standards Define Learning Path for Educators
NCLB Fuels Market
Professional Development Market Was About $5B in 2005
Federal Government is Largest Source of PD Funding
Funding Policies Vary From State to State
Who's the Target Market?
Ga., Calif., Ariz., Spend Less Than 1% of Budgets on PD
State Policy-Making Initiatives
Preferred Format for PD is Up Close and Personal
Publishers Market a Variety of PD Programs and Tools
Expanding Product Lines
Who's Who in PreK-12 Professional Development
Atomic Learning
Benchmark Education
Classroom Connect
Educational Testing Service
Houghton Mifflin
McGraw-Hill Professional Development
North Central Regional Education Laboratory
Pearson Achievement Solutions
TC Innovations
Table 1: NSDC Standards for Staff Development, 2001
Table 2: Highly Qualified Teacher Provisions of NCLB
Table 3: NCLB Programs as Major PD Funding Sources
Table 4: Professional Development Funding Changes by Source, 2004
Table 5: Professional Development Priorities by Group
Table 6: Professional Development Priorities by Training Area
Table 7: Georgia Professional Development Funding Sources, 2004
Table 8: State Policy-Making Initiatives Related to Professional Development, 2005
Table 9: Professional Development Training Delivery Method


"High standards for professional development will be set to ensure that federal funds promote research-based, effective practice in the classroom."
No Child Left Behind, 2002

Professional development for educators is a $5 billion market, wide-open in terms of need, potential growth and providers.

By 2006, every school district will be dealing with developing a professional development program. In fact, districts receiving Title I funds must use at least 5% of those funds for professional development to help teachers become highly qualified.

How can publishers and software developers take advantage of the enormous opportunities to develop programs and materials for teachers in the K-12 space?

K-12 Professional Development Market Opportunities - a new Simba Business Brief - explores the state of the market, offering guidance and insight into the unique challenges of teaching teachers, including:

  • A profile of Atomic Learning Services, an innovative online company that provides short videos on dozens of software applications used in K-12 teaching environments -- and that may be developing a niche with Web-based professional development tutorials
  • Three detailed case studies of professional development programs implemented at the state/district level, including a look at the state of Georgia's big plans for professional development -- despite static funding levels
  • An examination of how professional development for teachers differs from other adult learning -- particularly when it comes to e-learning
  • And more

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