State of College Course Materials 2018-2019

Published: October 1, 2019 - 70 Pages

Table of Contents

  • Methodology
  • Executive Summary
  • Introduction
    • Table The Marist Mindset List, Selected Facts for the Class of 2023
  • Market Size & Structure
    • Institution Types and Numbers
      • For-Profit/Nonprofit Split among Private Institutions
        • Table Degree-Granting Postsecondary Institutions, 2017-2018
      • Two-Year vs. Four-Year
      • Institutional Closure and Consolidation
    • Where Students Are Enrolled
      • Table U.S. Undergraduate Enrollment by Characteristics, Fall 2000, 2010, 2017
      • Student Demographics
      • Tackling Enrollment Issues in California and Ohio
      • For-Profits Work on Improving Their Position
        • Table Simba Information Career College Enrollment Index
      • The Appeal of Distance Education
        • Table Undergraduate Enrollment in Distance Education Courses, Fall 2017 v. Fall 2016
    • Degrees by the Numbers
      • Table Certificate/Associate/ Bachelor's Degrees Awarded, 2016-2017 vs. 1999-2000
    • Degrees of Choice
      • Table Associate and Bachelor's Degrees Awarded in 2016-2017 and Change from 2015-2016
      • Programs of Choice Online
  • Policy & Funding
    • Introduction
    • Costs of Attending College in 2018-2019
      • Table Undergraduate Tuition and Fees, 2018-2019 vs. 2017-2018
    • Federal Education Budget
      • Table Selected Appropriations for Postsecondary Education, FY 2019 – FY 2020P ($ in 000 except for Max Pell Grant, which is actual; P=projected)
    • HEA Heads Federal Policy Initiatives
    • Continuing Shift in Federal Regulations
      • Gainful Employment Repealed
      • Accreditation Oversight Eased
      • Protecting Student Borrowers
    • State Support for Higher Education
      • Table State Fiscal Support for Higher Education, FY2019 vs. FY2018 (Fiscal 2019 is July 1, 2018-June 30, 2019; $ in 000; ranked by % change)
      • Free-Tuition Programs Continue to Spread
        • Table Extent of Tuition-Free Programs across the States
      • Colorado Contributes to College Savings
    • Workforce Development
      • New Apprenticeship Legislation in New Jersey
      • Wyoming Helps Adult Students
      • Trump Administration Proposes Apprenticeship Rules
        • Table Scaling Apprenticeship Grant Awards, 2019
  • Course Materials
    • Introduction
    • Student Spending on Course Materials Declines Again
      • Texas Changes Approach to Developmental Courses
        • Table Key Takeaways for Developmental Education Among the States
      • Michigan Adjusts College Algebra
    • Publishers Step up New Strategies in H1 2019
      • Table Higher Education and University Presses Sales, H1 2019 vs. H1 2018 ($ in 000)
      • Segmenting Industry Sales
        • Table Sales by Segment of Key College Course Materials 2017-2019P ($ in 000,000)
      • The Changing Circumstances of Print Textbooks
    • Publishers Work to Change Landscape
      • Table Simba Information's Leading College Publishers by Higher Education Revenue, 2018 vs. 2017 ($ in 000,000)
      • New Digital Focus at Pearson
        • Table Simba Information's Leading College Publishers by Revenue, H1 2019 vs. H1 2018 ($ in 000)
      • Cengage Focus: Affordability, Accelerating Digital
      • McGraw-Hill Education Drives up Digital Billings
        • Table Publishers' U.S. Higher Education Digital Metrics, H1 2019
      • Wiley Reorganizes Education Businesses
    • OER Solidifies Participation in College Market
      • McGraw-Hill Introduces Open Learning Solutions
      • OpenStax Increases Penetration
    • Alternative Course Materials & Tools Initiatives
      • SUNY Expands OER
      • Online Homework
      • AI Author
    • M&A Activity Points to Industry Shifts
      • Table Simba Information's Higher Education Merger & Acquisition Index, H1 2019
  • Distribution
    • Introduction
    • Where Students Acquire Course Materials
      • Table Where Students Purchase Course Materials, 2019 vs. 2018
    • Bookstores Shift from Sales to Service
      • Chegg Services Surge
      • Digital Student Solutions Is key to B&N Ed Future
      • Follett Expands Inclusive Access Program
    • Publishers' Growing Role in Sales & Distribution
      • Rental and Other Approaches
      • Building with Inclusive Access
      • Pearson Shifts Higher Education Strategy
        • Table Publishers and Inclusive Access Initiatives, 2019
    • Postscript: Wither California


State of College Course Materials 2018-2019

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The College Course Materials Market reports from Simba Information provide a grounding in the market for instructional resources in higher education in the U.S.: the changes in the market landscape and how the instructional materials industry is addressing those changes. State of College Course Materials 2018—2019 is now available and focuses on two main areas:
  • current landscape conditions in the higher education market and
  • the competitive environment for publishers and distributors of instructional resources for college programs.
In this report, Simba provides both sizing and context for the market segments of new course materials: new textbooks (print), digital media (including etextbooks) and used textbooks.

The report provides market segment sales estimates for 2017 and 2018 with segment projections for 2019 and discusses the developments in the industry and higher education market that led to changes in sales of new print textbooks, digital media—including etextbooks, as well as used textbooks.

In State of College Course Materials 2018—2019, Simba Information examines the conditions in the market—particularly enrollment, funding and policy—that shape the environment that publishers and providers of instructional technology sell into. Simba also examines the various strategies publishers and distributors are employing to address the needs of instructors and students as well as maximizing their own position in the market in the time period of 2018 and the first half of 2019.

Topics covered in this report include:
  • Student enrollment by institutional type, 2017
  • Changing approaches of the for-profit career-college industry to meet needs of students
  • How states are addressing the costs students confront in getting a college education
  • Federal relaxation of regulations governing for-profit institutions
  • Tracking change in state support of higher education
  • Growing emphasis on workforce education and the focus on apprenticeships
  • Changes in how states are approaching remedial education in math and English
  • Accelerating adoption of inclusive access programs
  • Course materials sales by segments (all new course materials, print textbooks, etextbooks and digital media, used textbooks and total market) for 2017 and 2018 with 2019 projections
  • Changing balance of print and digital media
  • Impact of open educational resources (OER) and textbook rentals
The companion report—College Course Materials Trends & Outlook 2020-2022—to be published in November 2019—will update trends building steam in 2018 that are likely to persist into the next several years. The report also will provide the outlook for the higher education publishing industry and sales segment projections through 2022.

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