K-12 Social Studies Market Survey Report 2019

Published: September 20, 2019 - 132 Pages

Table of Contents

  • Methodology
  • Executive Summary
  • Introduction
    • New Look at Social Studies Market
  • State of Social Studies 2019-2020
    • Impact of State Adoptions
    • Opportunities in 2019
    • California Sales Drive 2019 Market
    • Sources of Social Studies Materials
      • Table Educators Cite Sources for Social Studies Instructional Materials
      • Table Socioeconomic Status and Source for > 75% of Instructional Materials, Per Educators
    • Supplemental Spending for Social Studies
      • Table Estimate of Social Studies Spending by Classroom
  • Using a Core Program
    • Table Use of a Core Program by Subject Area
    • Table Use of a Core Social Studies Program by Grade Level
    • Table How Social Studies Programs Are Used by Publisher
    • Core Social Studies Programs in Use
      • Table Core Social Studies Programs by Publisher
    • Important Attributes of Core Social Studies Programs
      • Table Top Attributes of Core Social Studies Programs, Overall
      • Table Attributes of Core Social Studies Programs Ranked #1 by Grade Level
    • Core Social Studies Program Use: Print or Digital
      • Table Method of Core Social Studies Program Access by Grade Level
    • How Long Current Core Program Has Been in Use
      • Table How Long Current Social Studies Program Has Been in Use
    • Choosing the Same Program Again
      • Table Would You Choose the Same Program Again?
      • Table Would You Choose the Same Program Again by Publisher Used
  • Other Social Studies Resources
    • Table Primary Tool if Not a Core Program
    • Table Alternatives to Core by Grade Level
    • With a Textbook or as a Textbook Replacement
      • Table How Alternative Resources Are Used
    • Criteria When Selecting Supplemental Resources
      • Table Most Important Criteria in Selecting Supplemental Social Studies Materials
  • The Shift to Digital
    • Table Percent of Social Studies Time Spent Using Any Digital Tools or Content
    • Chromebooks Most Often Used for Digital Access
      • Table Hardware Most Often Used for Digital Access
    • Social Studies Websites Used or Recommended
      • Table Top Social Studies Websites Used or Recommended
  • Purchasing Outlook
    • Who Makes Social Studies Purchasing Decisions
      • Table Who Makes Social Studies Purchasing Decisions
    • Will Purchasing Increase in 2019-2020?
      • Table Social Studies Purchasing 2019-2020 versus 2018-2019
    • Outlook for the Social Studies Market
  • Appendix
    • Table STATE OF RESIDENCE
    • Table REGION
    • Table Q.1 - WHICH OF THE FOLLOWING MOST CLOSELY DESCRIBES YOUR POSITION?
    • Table Q.2 - WITHIN WHICH GRADE RANGE DO YOU CURRENTLY TEACH OR SUPERVISE?
    • Table Q.3 - HOW MANY YEARS OF TEACHING/SUPERVISORY EXPERIENCE DO YOU HAVE?
    • Table Q.4 - WHAT IS THE STUDENT ENROLLMENT IN YOUR DISTRICT?
    • Table Q.5 - WHAT IS THE PERCENTAGE OF STUDENTS IN YOUR DISTRICT ELIGIBLE FOR FREE/REDUCED PRICE LUNCH?
    • Table Q.6 - WHICH OF THE FOLLOWING STATEMENTS BEST DESCRIBES YOUR SOCIAL STUDIES PROGRAM?
    • Table Q.7 - IF YOU HAVE A CORE SOCIAL STUDIES PROGRAM, WHICH ONE DO YOU USE AS YOUR PRIMARY TEACHING RESOURCE? FILTER: HAVE A CORE SOCIAL STUDIES PROGRAM
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE SOCIAL STUDIES PROGRAM (RANK FROM 1-8 WITH 1 BEING MOST IMPORTANT): AVAILABLE BOTH PRINT & DIGITAL?
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE SOCIAL STUDIES PROGRAM (RANK FROM 1-8 WITH 1 BEING MOST IMPORTANT): ADAPTIVE TO INDIVIDUALIZE LEARNING?
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE SOCIAL STUDIES PROGRAM (RANK FROM 1-8 WITH 1 BEING MOST IMPORTANT): INTEGRATES CURRENT EVENTS?
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE SOCIAL STUDIES PROGRAM (RANK FROM 1-8 WITH 1 BEING MOST IMPORTANT): INTEGRATES CIVICS CONTENT?
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE SOCIAL STUDIES PROGRAM (RANK FROM 1-8 WITH 1 BEING MOST IMPORTANT): INCLUDES INSTRUCTIONAL VIDEO?
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE SOCIAL STUDIES PROGRAM (RANK FROM 1-8 WITH 1 BEING MOST IMPORTANT): INCLUDES LEARNING GAMES?
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE SOCIAL STUDIES PROGRAM (RANK FROM 1-8 WITH 1 BEING MOST IMPORTANT): EMPHASIS ON REAL-LIFE APPLICATIONS?
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE SOCIAL STUDIES PROGRAM (RANK FROM 1-8 WITH 1 BEING MOST IMPORTANT): INCLUDES TRAINING/PROFESSIONAL DEVELOPMENT?
    • Table Q.9 - IN WHAT FORMAT DO YOUR STUDENTS MOST OFTEN ACCESS THE CORE PROGRAM?
    • Table Q.10 - HOW RECENTLY DID YOU ADOPT THE SOCIAL STUDIES PROGRAM YOU CURRENTLY USE?
    • Table Q.11 - IF YOU HAD IT TO DO OVER, WOULD YOU CHOOSE THE SAME PROGRAM AGAIN?
    • Table Q.12 - IF NOT A CORE SOCIAL STUDIES PROGRAM, WHAT DO YOU USE AS YOUR PRIMARY TOOL(S) TO TEACH SOCIAL STUDIES?
    • Table Q.13 - HOW ARE THE RESOURCES IN Q.12 GENERALLY USED?
    • Table Q.14 - WHAT PERCENTAGE OF SOCIAL STUDIES TIME IS SPENT USING ANY DIGITAL TOOLS AND/OR DIGITAL CONTENT?
    • Table Q.15 - WHAT HARDWARE IS USED MOST OFTEN BY THE STUDENTS TO ACCESS SOCIAL STUDIES DIGITAL TOOLS OR CONTENT?
    • Table Q.16 - WHICH SOCIAL STUDIES-RELATED WEB SITES HAVE YOU USED/DO YOU RECOMMEND FOR STUDENT USE OR FOR TEACHER RESOURCES?
    • Table Q.17 - ESTIMATE TO THE BEST OF YOUR ABILITY WHAT PERCENTAGE OF THE SOCIAL STUDIES INSTRUCTIONAL MATERIALS YOU USE COMES FROM: DIRECT PURCHASE BY SCHOOL OR DISTRICT FROM COMMERCIAL PROVIDER
    • Table Q.17 - ESTIMATE TO THE BEST OF YOUR ABILITY WHAT PERCENTAGE OF THE SOCIAL STUDIES INSTRUCTIONAL MATERIALS YOU USE COMES FROM: ACCESSED FOR FREE VIA THE INTERNET
    • Table Q.17 - ESTIMATE TO THE BEST OF YOUR ABILITY WHAT PERCENTAGE OF THE SOCIAL STUDIES INSTRUCTIONAL MATERIALS YOU USE COMES FROM: PROVIDED BY STATE DEPARTMENT OF EDUCATION
    • Table Q.17 - ESTIMATE TO THE BEST OF YOUR ABILITY WHAT PERCENTAGE OF THE SOCIAL STUDIES INSTRUCTIONAL MATERIALS YOU USE COMES FROM: SHARED FROM OTHER SCHOOL DISTRICT OR REGIONAL CONSORTIA
    • Table Q.17 - ESTIMATE TO THE BEST OF YOUR ABILITY WHAT PERCENTAGE OF THE SOCIAL STUDIES INSTRUCTIONAL MATERIALS YOU USE COMES FROM: CREATED BY OWN TEACHERS/STAFF
    • Table Q.18 - WHO IN YOUR SCHOOL OR DISTRICT MAKES DECISIONS ABOUT THE PURCHASE OF SOCIAL STUDIES MATERIALS?
    • Table Q.19 - WILL YOUR PURCHASES FOR SOCIAL STUDIES MATERIALS INCREASE IN 2019-20 COMPARED TO 2018-19?
    • Table Q.20 - IN SELECTING SUPPLEMENTAL SOCIAL STUDIES MATERIALS, APART FROM FIT WITH YOUR STUDENTS' NEEDS, WHAT ARE THE MOST IMPORTANT CRITERIA DRIVING YOUR BUYING DECISION?
    • Table Q.21 - ESTIMATE HOW MUCH WILL BE SPENT THIS SCHOOL YEAR FOR SOCIAL STUDIES INSTRUCTIONAL MATERIALS (EXCLUDING TEXTBOOKS) PER CLASSROOM IN YOUR SCHOOL INCLUDING FUNDS FROM THE SCHOOL BUDGET, PARENT ORGANIZATIONS, FUND-RAISING, AND PERSONAL FUNDS, IN EACH OF THE FOLLOWING CATEGORIES AND IN TOTAL

Abstract

K-12 Social Studies Market Survey Report 2019

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K-12 Social Studies Market Survey Report 2019 provides information on the core and supplemental resources used by social studies educators for the instruction of their students. The data and analysis contained in the report will help social studies product developers and marketers learn more about K-12 social studies instruction so they can sharpen the focus of their product plans.

K-12 Social Studies Market Survey Report 2019 is based on a survey of educators during the 2018-2019 school year. The educators surveyed included classroom teachers, social studies teachers, social studies department chairs and instruction/curriculum supervisors.

Information provided in this report includes:
  • who are the leading providers of core and supplemental social studies resources;
  • how much of social studies instruction time is spent using digital tools or content;
  • what are the most important criteria when social studies instructional materials are selected;
  • what social studies related websites teachers are using or recommending for student use.
The 2019 report is one of a series of annual reports from Simba Information providing data on the choices schools are making as they select instructional resources for core K-12 subjects.


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