Publishing for the PreK-12 Market 2019-2020

Published: August 6, 2019 - 158 Pages

Table of Contents

  • Methodology
  • Executive Summary
  • Industry Size and Structure
    • Introduction
      • Table Simba Information's Instructional Materials Segment Definitions
    • Instructional Materials Sales Dip Down in 2018
      • Table Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2017-2019P ($ in 000,000)
      • Basal Curriculum Slides 3.6%
      • Courseware Generates Growth of 2.5%
      • State Tests Decline
      • Stable Growth of Digital Supplements
      • Print Supplements Grow 2.9%
      • Manipulatives Retracted in 2018
      • Books for Literacy
      • Video Use Increases
      • School Magazines Continue as Classroom Staple
    • Digital Media Captures 59% Share in 2018
      • Table Market Share of Print & Digital Instructional Media Sold into U.S. PreK-12 Schools, 2017-2019P ($ in 000,000)
    • Competitive Landscape
      • Investors Stir M&A Activity in 2018
        • Table Simba Information's PreK-12 Merger & Acquisition Index, 2018
      • Testing Shake-up
      • Startups Seek Competitive Advantage
      • Work Remains to be Done on Operating Performance
        • Table Simba Information's PreK-12 Performance Index, 2018 vs. 2017 ($ in 000; ranked by Operating Margin)
  • Enrollment & Demographics
    • Introduction & Methodology
    • Public School Enrollment on the Rise
      • Table Trends in Public School Enrollment, 2000-2028P
    • Enrollment Patterns Vary Across the States
      • Table Projected Percentage Change in Public Elementary & Secondary Enrollment, 2016 to 2028
    • Number of Schools and Districts
      • Table Profile of U.S. School Districts by Size, 2018
    • Private Enrollment Less than 10% of Total
      • Table Trends in Private School Enrollment, 2003 to 2017
    • More Charter Schools, More Charter Enrollment
      • Table Charter School Growth, 2005 to 2016
      • Table Percentage of Public-School Students Enrolled in Charter Schools, Fall 2016
    • Homeschool Enrollment Trends
      • Table Homeschooling, 2003-2016
    • Virtual School Enrollment Grows at Slower Pace
      • Virtual Schools
        • Table Virtual Schools by Operator Status, 2017-2018
      • Blended Schools
        • Table Blended Schools by Operator Status, 2017-2018
    • Graduation Rates on the Rise
      • Table Adjusted Cohort Graduation Rates for Public High School Students, 2016-2017
    • Students in Poverty are Target for Vendors
      • Table Percentage of Children under Age 18 in Families Living in Poverty, 2016
    • Serving English-Language Learners
      • Table Trends in English-Language Learner Enrollment, 2014-2015 to 2016-2017
      • Table Top Ten Languages of English-Language Learners, 2016-2017
      • Table Percentage of Public-School Students who are ELL by Grade, 2016-2017
      • Table Percentage of Public-School Students who are ELL by State, 2016-2017
    • Special Needs Students Get Services
      • Table Trends in Youth Receiving IDEA Services, 2015-2016 to 2017-2018
    • State-Funded PreK Enrollment Up
      • Table Enrollment Growth in State-Funded Preschool Programs, 2015-2016 to 2017-2018
      • Table Enrollment & Per-Child Spending in State-Funded Preschool, 2017-2018
  • Budget & Policy
    • Introduction & Methodology
    • Education Evolution
    • Trump Education Plans
    • ESSA Era Advances
      • Table Key Points in ESSA Plans Approved in the Second Half of 2018
    • Federal Funding Rises
      • Table Education Department Appropriations, FY2017-FY2019 (selected K-12 categories, $ in millions)
    • Title I's 50 Largest Allocations
      • Table 50 Largest Title I Allocations to LEAs, FY 2018 ($ in thousands)
    • Federal Fiscal 2020 Funding Debated
    • E-Rate Supports Classroom Connectivity
      • Impact of E-Rate for Schools and Students
        • Table Impact of E-Rate, 2018
    • State Education Policy Impact
      • Promoting Use of Digital Instructional Materials
        • Table Defining Digital Resources
        • Table States with Procurement Policies
    • State Education Funding Overview
      • Table Per Pupil Funding by State, FY 2016
      • Table Top 10 School Districts by Current Spending Per Pupil, FY 2016
    • State Fiscal 2019 Budgets Support K-12
      • Table States with Approved FY 2019 K-12 Funding Increases
    • State Funding Supports Preschool Education
    • Opportunities Come Across the States for Fiscal 2020
      • Large Opportunity in California
      • Texas: Significant Boost in Spending
      • Florida Finalizing Budget
      • New York and Illinois Invest in Education
  • Core Basal Curriculum & Adoptions
    • Introduction
      • Table Core Basal Curriculum Segment Definition
    • Segment Size
      • Table Estimated and Projected Sales of Basal Curriculum ($ in millions)
    • Core Basal Preference
      • Table Use of a Core Program by Subject Area
    • Changing Structure of Core Basal
      • Accelerate Learning Moves into Math
      • Scholastic Re-Enters Core Curriculum Market
        • Table Top 8 Disciplines for Textbooks in Adoption States, 2017 $ in 000
    • Spending by Discipline
    • Adoption States and Open Territories
      • 2018: McGraw-Hill Leads in an Adoption Trough Year
        • Table Simba Information's Adoption Publisher Scorecard, 2018 ($ in 000 and rounded; ranked by total sales)
      • Looking Ahead to 2019 and Beyond
        • Table Largest State K-12 Instructional Materials Adoption Opportunities, Purchase Years 2019-2022
  • Digital Instructional Materials: Courseware, Supplements, Video
    • Introduction
      • Table Digital Segment Definitions
      • Driving Digital Growth
      • Challenges Persist, Including the Rise of OER
    • Subject Areas Ripe for Digital Curriculum
      • STEM as a Driver
      • Coding and Robotics: More Interest, More Offerings
      • ESSA Spurs Interest in Social and Emotional Learning
    • Promise of Technology
    • Courseware Use Grows
      • Table Estimated and Projected Sales of Courseware ($ in millions)
    • Digital Supplements Provide More Options
      • Table Estimated and Projected Sales of Digital Supplements ($ in millions)
    • More Video Used
      • Table Estimated and Projected Sales of Educational Video ($ in millions)
      • Revenue Lags Interest
  • Market Trends & Industry Outlook
    • Introduction
    • Fluid Educational Goals
    • Shifting Competitive Industry Forces
      • China Invests in U.S. Education Market
    • Outlook
      • Table Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2018-2022P ($ in 000,000)
  • Company Profiles
    • Cambium Learning Group
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Cengage (National Geographic Learning)
      • Key Executives
      • National Geographic Learning (School)
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Discovery Education
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
    • Goodheart-Willcox
      • Key Executives
      • Company Overview
      • Publishing Strategy
      • Financial Summary
    • Houghton Mifflin Harcourt
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • K12 Inc.
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • McGraw-Hill Education
      • Key Executives
      • Company Overview
      • PreK-12 Strategy
      • Financial Summary
    • Pearson
      • Key Executives
      • Company Overview
      • K-12 Strategy
      • Financial Summary
    • Renaissance
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
    • Rosetta Stone, Inc.
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Scholastic Corp.
      • Key Executives
      • Company Overview
      • PreK-12 Strategy
      • Financial Summary
    • School Specialty
      • Key Executives
      • Company Overview
      • PreK-12 Curriculum and Instruction Strategies
      • Financial Summary
    • Scientific Learning Corp.
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary

Abstract

Publishing for the PreK-12 Market 2019-2020

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Publishing for the PreK-12 Market 2019-2020 addresses the opportunities in the Prek-12 school market and the strategies at work in the industry that provides instructional materials to schools.

Simba Information defines the major segments of instructional materials industry—core basal curriculum, courseware, state-level tests, digital supplements, print supplements, manipulatives, trade books, video and classroom magazines—and sizes the individual segments and the overall instructional materials industry, which Simba projects will reach $9 billion in 2019.

Publishing for the PreK-12 Market 2019-2020 provides the most up-to-date data on enrollment and policy changes at the state and federal levels that are reshaping the school landscape in which publishers and providers of instructional resources are competing.

Other topics in Publishing for the PreK-12 Market 2019-2020 include:
  • Drivers of and challenges to growth by segment—including cyclical nature of instructional materials adoption, incursions by OER, and where start-up ventures are focusing their energies;
  • Latest enrollment and market data for public, private, charter schools students and those attending home schools and virtual schools;
  • Up-to-date policy initiatives at the state and federal levels;
  • Trends in state and federal funding for education;
  • The pace of the uptake of courseware and digital supplements in schools;
  • Trends in mergers and acquisitions in the educational publishing/ed-tech industry;
  • Exclusive 2018 instructional materials adoption data;
  • Competitive analyses of 13 leading publishers: Cambium Learning Group, Cengage (National Geographic Learning), Discovery Education, Goodheart-Willcox, Houghton Mifflin Harcourt, K12 Inc., McGraw-Hill Education, Pearson, Renaissance, Rosetta Stone, Scholastic, School Specialty, and Scientific Learning.
  • Market segment projections through 2022.
Publishing for the PreK-12 Market 2019-2020 is the latest edition of Simba’s annual comprehensive overview of the PreK-12 market and the instructional materials providers that serve it. Other recent Simba reports for the K-12 education industry include:
  • K-12 Math Use and Outlook Report, 2019
  • PreK-12 Instructional Materials Industry Competitive Analysis 2019
  • 2018 National Instructional Materials Adoption Scorecard and 2019 outlook

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