College Course Materials Market Trends & Forecast 2016

Published: February 7, 2017 - 64 Pages

Table of Contents

  • Methodology
  • Executive Summary
  • Introduction
    • Table The Beloit College Mindset List, Class of 2020 (Most students born in 1998; selected facts)
  • Market Size and Structure
    • Institution Types and Numbers
      • Table Degree-Granting Postsecondary Institutions, 2014-2015
    • Where Students Are Enrolled
      • Table Enrollment by Institution Type (# in 000)
      • Table Simba Information Career College Enrollment Index
    • Enrollment Projected To Rise Over Next Decade
      • Table Projected Undergraduate Enrollment by Institution Type (# in 000)
    • More Students Learning at a Distance
      • Table Percent of Students Taking at Least One Course at a Distance
    • State Fiscal Support for Higher Education Increased in Fiscal 2016
      • Table State Fiscal Support for Higher Education, FY2016 vs. FY20151 (Fiscal 2016 ended June 30, 2016; $ in millions; ranked by % change from Fiscal 2015)
    • Recent Tuition Hikes Are Relatively Small
      • Table Tuition and Fees, 2015-2016 vs. 2014-2015
    • New State Higher Education Measures
    • Federal Budget Focus: Student Aid and Expanding Access
      • Table Selected Federal Budget Items for Postsecondary Sector, FY 2015-FY 2017I ($ in millions)
    • Federal Policy Focus Under Trump: TBD
  • Course Materials
    • Share Shift Among Media in College Course Materials
      • Table Share of Media Used in College Courses, 2015 (% share based on $5.59 billion market)
    • Traditional Print Textbooks Are Losing Prominence
    • The Changing View of Print Textbooks
      • Table Sales by Segment of Key College Course Materials 2014-2015 ($ in millions)
    • Digital Media Firming Up as Market Leader
    • Publisher Focus: Digital Learning Solutions for Student Success
    • Pearson Pares & Restructures
    • Higher-Ed Digital Unit Sales Top Print at Cengage
      • Table Simba's Leading College Publishers, 2015 vs. 2014 ($ in millions)
    • McGraw-Hill Maintains Digitally Rosy Outlook
    • Wiley Confronts a More Challenging Market Environment
    • OER: Growing Competitor to Commercial Course Materials
      • Table Publishers' Digital Metrics, 2015
    • OpenStax Embodies OER
    • California Progresses toward Open Source Materials
      • Table OER Degree Initiative Participants
    • Achieving the Dream's $9.8M Grant Initiative
    • Understanding of OER Is Sometimes Murky
    • Impact on Publishers
  • Distribution
    • Competitive Campus Store Landscape
      • Table Campus Store Operators
    • Follett Buys Nebraska Book Store Operations
    • Barnes & Noble Education Spins Off and Grows
    • Amazon Goes to Ground
    • Campus Store Focus Moving from Books to Campus Hub
    • Promoversity Adds Branded Goods to B&N Education
    • American U Store Goes Textbook Free
    • NACS Merges General Merchandise & Course Materials Businesses
    • Online Distribution and Services
    • Follett: Adoption, Affordability and Access
    • B&N Ed Shelves Yuzu, Buys LoudCloud
    • VitalSource and Ingram to Expand Access
    • Nebraska Book Focuses on eCommerce
    • Rafter Shuts Down after a Decade
    • Distributors, Colleges Work to Harness OER
    • B&N Embraces OER
    • California Progresses (Slowly) toward Open Source
    • Coming: More Publisher eCommerce
  • Conclusions and Outlook
    • Conclusions
      • Table Sales by Segment Forecast of Key College Course Materials 2015 - 2019P ($ in millions)
    • Outlook
    • Outlook for 2017

Abstract

College Course Materials Market Trends & Forecast 2016

In the higher education market, change is touching every ivy-covered brick quadrangle and laptop station at Starbucks—wherever students learn. College students are using diversifying methods to successfully graduate from their institutions, reflective of the college course materials market's shifting sales and distribution mechanics. Higher education companies and publishers in the course materials industry are increasingly responding to:
  • Where and how students acquire their post-secondary certificates or diplomas—and sometimes badges—increasingly varies just as does the description of the ‘traditional’ college student.
  • Colleges and universities increasingly putting more focus on ensuring that students successfully complete their degrees and do so in a reasonable amount of time. The freshman flunk-out course, long a staple for weeding out the non-college ready, is ceding ground to alternative paths students may take to complete their education.

College Course Materials Industry Trends

As a result, education companies in the college course materials industry are also confronting change. Facing adaptive programs in higher education that are becoming increasingly crucial to students' success, digital and alternative education resources will play a bigger part in industry publishers' futures. Change is not just the migration from printed to digital learning resources, but also solving the question of how to offer and deliver effective and engaging instructional materials that will help each student successfully navigate individual courses and move toward their successful completion of a degree. In its report, College Course Materials Market Trends & Forecast 2016, Simba Information examines how the changing consumer dynamics in the higher education market are impacting what kinds of education resources higher education publishers are providing, and how these publishers are getting their educational resources to the many students who need them.

Topics in College Course Materials Market Trends & Forecast 2016 include:

  • Current and projected student enrollment by institutional type
  • Changing shape of the for-profit career-college market segment
  • Growth in appeal of distance learning for college students
  • State fiscal support for higher education in fiscal 2016
  • Outlook for federal student aid and expanding access
  • Course materials sales by segments for 2014-2016
  • Drivers of growth in digital media
  • Inroads by open educational resources (OER)
  • Continued relevance of textbook rental programs
  • Competitive analysis of four leading course materials providers
  • Disruption in distribution channels
  • Bookstore changes and digital initiatives
  • Growth of publisher e-commerce channels
  • Trends shaping the higher education market in the next several years
  • Course materials segment sales projections through 2019

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