K-12 Reading Market Survey Report 2017

Published: May 17, 2017 - 68 Pages

Table of Contents

  • Methodology
  • Executive Summary
  • Introduction & Market Size
    • Stagnant Achievement, Future Funding at Risk
    • Projected Spending in 2017 for Reading Instructional Materials
    • Shifts in Supplemental Spending for Reading
      • Table Supplemental Reading Spending Expected in School Year
    • Is the Reading Market Changing?
  • Core Reading Programs
    • Use of Core Basal Reading Programs
      • Table Core Use by Grade Level
    • What Core Reading Programs Are Being Used
      • Table Core Basal Program Being Used
    • How Long Using Core Reading Program
    • Choose the Same Core Reading Program Again
    • Add or Change in Core Reading Program
      • Table Like to Add or Change in Core Reading Series - Overall
      • Table Like to Add or Change in Core Reading Series by Level
      • Table Like to Add or Change in Core Reading Series by Job Title
    • Primary Tool If Not Using a Core Basal Reading Program
      • Table What Is Used Instead of Core
    • Trends in Core Basal Reading Program Use
  • Digital Resources for Reading
    • How Core Basal Program Is Accessed
    • Time Spent Using Any Digital Tools or Content
    • Device Used to Access Digital Tools or Content
    • Websites for Teacher Resources
      • Table Recommended Websites for Teacher Resources
    • Websites for Student Use
      • Table Recommended Websites for Student Resources
  • Assessment of Reading
    • New Standards, New Assessments
      • Table Information Given on How Much New Exams Differ
    • Testing Moves Online
    • Scheduling Student Testing
    • Reading Assessments Students Take
      • Table Reading Assessments Students Take by School Level
      • Table Reading Assessments Students Take, Changes over Time
    • Leveling Systems Schools Use
      • Table Leveling Systems Used by School Level
      • Table Leveling Systems Used, Changes over Time
  • Reading Intervention
    • Resources Used for Reading Intervention
      • Table Resources Used for Reading Intervention/Response to Intervention
    • Who Makes the Purchasing Decision
      • Table Who Makes Purchasing Decisions on Remediation/RtI Materials
    • Spending Trend for Reading Intervention
    • Criteria for Selection of Intervention
      • Table Criteria Driving Buying Decisions for Reading Intervention/Response to Intervention
  • Conclusion
    • What Is Sought in New Reading Programs
      • Table What Looking for in New Reading Materials
    • Where Materials Are Needed to Fill ELA Gaps
      • Table Where Materials Are Needed to Fill Gaps
    • Leaders in Providing Reading Material
      • Table Leaders in Providing Reading Resources
    • Leaders in Providing Professional Development
  • Appendix


K-12 Reading Market Survey Report 2017

Simba Information's new K-12 Reading Market Survey Report 2017 provides key research on the U.S. market for reading instructional materials, including the projected dollar size of the instructional materials market in 2017.

K-12 Reading Market Survey Report 2017 examines what reading curriculum education resources schools use for instruction, assessment ,and remediation. Looking beyond what education resources are being used in the classroom, the Simba provides information on what program components are important to educators when they select reading programs.

K-12 Reading Market Survey Report 2017 is a Simba Information continuation of a publication series originally offered by Education Market Research, an acquired Simba property. Where appropriate, statistics in the new report are compared to those in the prior publications.

The report is built on the results of a 30-question survey that was mailed to 20,000 educators in January 2017. The mailing list included classroom teachers, English language arts teachers, principals/assistant principals, curriculum/instruction supervisors and superintendents/assistant superintendents.

Beyond the overall look at what education resources are being used in K-12 reading instruction, K-12 Reading Market Survey Report 2017 details how the patterns of use differs at various grade levels and how patterns have changed over time. That information is highlighted in the report and provided in full in a lengthy appendix.

K-12 Reading Market Survey Report 2017 covers topics including:

  • Whether core reading instructional materials have switched from print to digital
  • Impact of new standards on reading instruction
  • What reading assessments are being used to track student progress
  • What resources schools use to help struggling readers
  • What leveling systems schools use to match materials with student reading levels
  • What websites teachers are going to for reading resources


Simba Information's K-12 Reading Market Survey provides information on reading instructional materials used by educators, primarily in grades K-6. Simba examines the education resources used by these educators, the evolution from printed to digital instructional materials, and the attributes sought by educators when evaluating the education resources used. 

Results in K-12 Reading Market Survey Report 2017 are reported in total and are broken out by the identifications of the respondents - including position, grade level and geographic region - when pertinent. All of these breakouts are included in the expansive appendix to the report. That appendix also provides cross-tabulations of answers to questions based on whether or not the respondent is using a core reading program, how recently that program was purchased and whether they would purchase the same program again. 

The report is built around the mail survey and reflects the K-12 reading market condition at a specific point in time. Simba Information's own ongoing research provided added context to the analysis and commentary. Additional information from trusted third-party sources, such as The National Assessment of Educational Progress, is also included.

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