Publishing for the PreK-12 Market 2017

Table of Contents

• Methodology
• Executive Summary
  • Every Student Succeeds Act Kicks in
  • Instructional Materials Disappoint in 2016
  • Basal Curriculum Sales Decline
  • Courseware Generates Growth of 3.7%
  • State Tests Grow in Uncertain Environment
  • Digital Media Captures 56.8% Share in 2016
  • K-12 Market to Grow at 2.5% CAGR between 2016 and 2020
• Industry Size and Structure
  • Introduction
    • Table Simba Information's Instructional Materials Segment Definitions
  • Instructional Materials Sales Overall Disappoint in 2016
    • Weak Adoptions Hamstrung Basal Curriculum Sales
    • Courseware Generates Growth of 3.7%
      • Table Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2015-2017P ($ in millions)
    • State Tests Grow in Uncertain Environment
    • Growth of Digital Supplements Stabilizes at 1.4%
    • Print Supplements Flatten
    • Manipulatives Have a Strong Year
    • Novel Approach: Books for Literacy
    • Video Pulls Back Amid Often Free Competition
    • Election Year Boosts School Magazines
  • Digital Media Captures 56.8% Share in 2016
    • Table Market Share of Print & Digital Instructional Media Sold into U.S. PreK-12 Schools, 2015-2017P ($ in millions)
    • LMSs Facilitate Digital Uptake in Schools
    • Evolving Learning Environment: Blended Learning
  • Competitive Landscape
    • Table Simba Information's PreK-12 Performance Index, 2016 vs. 2015 ($ in 000; ranked by Operating Margin)
    • M&A? Big Stories May Be on the Horizon
      • Table Simba Information's PreK-12 Merger & Acquisition Index, 2016
      • Table continued: Simba Information's PreK-12 Merger & Acquisition Index, 2016
    • School Specialty Refinances Debt
    • Curriculum Associates Transfers Ownership to ISU
• Enrollment & Demographics
  • Introduction
    • Table Profile of U.S. School Districts by Size, 2017
  • Public School Enrollment on the Rise
    • Table Trends in Public School Enrollment, 2013-2014 to 2026-2027P
  • Enrollment Patterns Vary Across the States
    • Table Projected Percentage Change in Public School Elementary and Secondary Enrollment
  • Private Enrollment Sees Declining Trend
    • Table Trends in Private School Enrollment, 1995-1996 to 2025-2026P
  • Charter Enrollment Rises
    • Table Charter School Growth, 2004-2005 to 2014-2015
    • Table Percentage of Public School Students Enrolled in Charter Schools, Fall 2014
  • Homeschool Enrollment Trends Up
    • Table Sources of Homeschool Curriculum, 2016
    • Table Growth in Students Being Homeschooled, 1999-2012
    • Table Number of Students Being Homeschooled by State, 2016-2017
  • More Virtual Schools, Some Blended Schools
    • Table Virtual Schools by Operator Status, 2015-2016
    • Blended Schools
      • Table Blended Schools by Operator Status, 2015-2016
    • An Opportunity in Lagging Performance
  • Students in Poverty are Target for Vendors
    • Table Percentage of Children Under Age 18 in Families Living in Poverty, 2015
    • Table Percentage of Public School Students
  • Schools Become More Diverse
    • Table Trends in English-Language Learner Enrollment, 2004-2005 to 2014-2015
    • Table Top 10 Languages of ELL Students, 2014-2015
    • Table Percentage of Public School Students who are ELL, 2014-2015
  • Special Needs Students Require Services
    • Table Trends in Youth Receiving IDEA Services, 1990-1991 to 2014-2015
  • State-Funded PreK Enrollment Swells
    • Table Enrollment Growth in State-Funded Preschool Programs, 2013-2014 to 2015-2016
    • Table Enrollment in State-Funded Preschool, 2015-2016
• Policy & Funding
  • Introduction
  • ESSA Settled Policy, Then Trump Elected
  • Changing Course under Trump
  • Funding for FY 2017 Continues Priorities
    • Table 2017 Education Department Appropriations FY2016-FY2017 (selected K-12 categories, $ in millions)
  • Changing Priorities for Fiscal 2018
    • Table Education Department Appropriations FY2017-FY2018 P (selected K-12 categories, $ in millions)
    • Where the Cuts Hit
  • Title I's 50 Largest Allocations
    • Table 50 Largest Title I Allocations to LEAs, FY 2016 ($ in thousands)
  • E-Rate Supports Classroom Connectivity
    • What Schools Need from E-Rate
  • State Education Funding Lags over Decade
    • Table Percent Change in State Formula Funding Per Student, Inflation Adjusted, FY 2008-FY-2017
    • Table Percent Change in State Formula Funding Per Student, Inflation Adjusted, FY 2016-FY-2017
  • States are Cautious with Fiscal 2018 Spending
  • State-Funded PreK Grows
    • Table Funding for State-Funded Preschool, 2015-2016 (Funding dollars in thousands)
• Basal Curriculum & Adoptions
  • Introduction
    • Table Core Basal Curriculum Segment Definitions:
  • Segment Size
    • Table Estimated and Projected Sales of Basal Curriculum ($ in millions)
    • Core Basal Preference
  • Adoption States and Open Territories
    • Top Disciplines in Open Territories
      • Table Top 8 Disciplines for Textbooks in Open Territories, 2016
    • Reading/Language Arts Headlines Sales in Adoption States
      • Table Top 8 Disciplines for Textbooks in Adoption States, 2016
  • McGraw-Hill Tops 2016 Adoption Publisher Scorecard
    • Table Simba Information's Adoption Publisher Scorecard, 2016 (Sales $ in 000 and rounded; ranked by total sales)
    • HMH in Second; Pearson in Third
    • Accelerate Learning on the Rise
  • Adoptions Outlook in 2017 and Beyond
    • 2017 Adoption Opportunity Is Expected to be Flat to Slightly Improved
• Digital Instructional Materials: Courseware, Supplements, Video
  • Introduction
    • Table Digital Segment Definitions
  • Courseware: Providers and Use Grow
    • Table Estimated and Projected Sales of Courseware ($ in millions)
    • More Providers, More Courseware
    • Facilitating Integration
    • Schools Consider New Options
  • Digital Supplements Give Schools Options
    • Table Estimated and Projected Sales of Digital Supplements ($ in millions)
    • Companies Expand Offerings of Digital Supplements
    • Districts Guide, but Also Empower Teachers
  • Video Used More, Purchased Less
    • Table Estimated and Projected Sales of Educational Video ($ in millions)
• Outlook
  • Introduction
  • K-12 Market to Grow at a 2.5% CAGR between 2016 and 2020
    • Table Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2015-2017P ($ in millions)
    • Basal Curriculum Hits Peak Cycle
    • Courseware Benefits from Digital Transition
    • Slow Growth for State Tests
    • Flat to Slight Growth for Print & Digital Supplements, Video Declines
    • Manipulatives Have Staying Power
    • For Reading, Trade Books, Magazines Hang on
• Company Profiles
  • Cambium Learning Group
    • Company Overview
    • K-12 Publishing Strategy
    • Financial Summary
  • Discovery Education
    • Company Overview
    • K-12 Publishing Strategy
    • Financial Summary
  • Goodheart-Willcox
    • Company Overview
    • K-12 Publishing Strategy
    • Improving Sales & Marketing
    • Financial Summary
  • Houghton Mifflin Harcourt
  • Company Overview
    • PreK-12 Publishing Strategy
    • Financial Summary
  • K12 Inc.
    • Company Overview
    • K-12 Publishing Strategy
    • Financial Summary
  • McGraw-Hill Education
    • Company Overview
    • PreK-12 (Digital) Publishing Strategy
    • Adoptions
    • Financial Summary
  • Pearson
    • Company Overview
    • K-12 Strategy
    • Financial Summary
  • Rosetta Stone, Inc.
    • Company Overview
    • K-12 Publishing Strategy
    • Financial Summary
  • Scholastic Corp.
    • Company Overview
    • PreK-12 Strategy
    • Financial Summary
  • School Specialty
    • Company Overview
    • PreK-12 Curriculum Strategy
    • Financial Summary
  • Scientific Learning Corp.
    • Company Overview
    • K-12 Publishing Strategy
    • Financial Summary

Abstract