Publishing for the PreK-12 Market 2017

Published: August 11, 2017 - 162 Pages

Table of Contents

  • Methodology
  • Executive Summary
    • Every Student Succeeds Act Kicks in
    • Instructional Materials Disappoint in 2016
    • Basal Curriculum Sales Decline
    • Courseware Generates Growth of 3.7%
    • State Tests Grow in Uncertain Environment
    • Digital Media Captures 56.8% Share in 2016
    • K-12 Market to Grow at 2.5% CAGR between 2016 and 2020
  • Industry Size and Structure
    • Introduction
      • Table Simba Information's Instructional Materials Segment Definitions
    • Instructional Materials Sales Overall Disappoint in 2016
      • Weak Adoptions Hamstrung Basal Curriculum Sales
      • Courseware Generates Growth of 3.7%
        • Table Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2015-2017P ($ in millions)
      • State Tests Grow in Uncertain Environment
      • Growth of Digital Supplements Stabilizes at 1.4%
      • Print Supplements Flatten
      • Manipulatives Have a Strong Year
      • Novel Approach: Books for Literacy
      • Video Pulls Back Amid Often Free Competition
      • Election Year Boosts School Magazines
    • Digital Media Captures 56.8% Share in 2016
      • Table Market Share of Print & Digital Instructional Media Sold into U.S. PreK-12 Schools, 2015-2017P ($ in millions)
      • LMSs Facilitate Digital Uptake in Schools
      • Evolving Learning Environment: Blended Learning
    • Competitive Landscape
      • Table Simba Information's PreK-12 Performance Index, 2016 vs. 2015 ($ in 000; ranked by Operating Margin)
      • M&A? Big Stories May Be on the Horizon
        • Table Simba Information's PreK-12 Merger & Acquisition Index, 2016
        • Table continued: Simba Information's PreK-12 Merger & Acquisition Index, 2016
      • School Specialty Refinances Debt
      • Curriculum Associates Transfers Ownership to ISU
  • Enrollment & Demographics
    • Introduction
      • Table Profile of U.S. School Districts by Size, 2017
    • Public School Enrollment on the Rise
      • Table Trends in Public School Enrollment, 2013-2014 to 2026-2027P
    • Enrollment Patterns Vary Across the States
      • Table Projected Percentage Change in Public School Elementary and Secondary Enrollment
    • Private Enrollment Sees Declining Trend
      • Table Trends in Private School Enrollment, 1995-1996 to 2025-2026P
    • Charter Enrollment Rises
      • Table Charter School Growth, 2004-2005 to 2014-2015
      • Table Percentage of Public School Students Enrolled in Charter Schools, Fall 2014
    • Homeschool Enrollment Trends Up
      • Table Sources of Homeschool Curriculum, 2016
      • Table Growth in Students Being Homeschooled, 1999-2012
      • Table Number of Students Being Homeschooled by State, 2016-2017
    • More Virtual Schools, Some Blended Schools
      • Table Virtual Schools by Operator Status, 2015-2016
      • Blended Schools
        • Table Blended Schools by Operator Status, 2015-2016
      • An Opportunity in Lagging Performance
    • Students in Poverty are Target for Vendors
      • Table Percentage of Children Under Age 18 in Families Living in Poverty, 2015
      • Table Percentage of Public School Students
    • Schools Become More Diverse
      • Table Trends in English-Language Learner Enrollment, 2004-2005 to 2014-2015
      • Table Top 10 Languages of ELL Students, 2014-2015
      • Table Percentage of Public School Students who are ELL, 2014-2015
    • Special Needs Students Require Services
      • Table Trends in Youth Receiving IDEA Services, 1990-1991 to 2014-2015
    • State-Funded PreK Enrollment Swells
      • Table Enrollment Growth in State-Funded Preschool Programs, 2013-2014 to 2015-2016
      • Table Enrollment in State-Funded Preschool, 2015-2016
  • Policy & Funding
    • Introduction
    • ESSA Settled Policy, Then Trump Elected
    • Changing Course under Trump
    • Funding for FY 2017 Continues Priorities
      • Table 2017 Education Department Appropriations FY2016-FY2017 (selected K-12 categories, $ in millions)
    • Changing Priorities for Fiscal 2018
      • Table Education Department Appropriations FY2017-FY2018 P (selected K-12 categories, $ in millions)
      • Where the Cuts Hit
    • Title I's 50 Largest Allocations
      • Table 50 Largest Title I Allocations to LEAs, FY 2016 ($ in thousands)
    • E-Rate Supports Classroom Connectivity
      • What Schools Need from E-Rate
    • State Education Funding Lags over Decade
      • Table Percent Change in State Formula Funding Per Student, Inflation Adjusted, FY 2008-FY-2017
      • Table Percent Change in State Formula Funding Per Student, Inflation Adjusted, FY 2016-FY-2017
    • States are Cautious with Fiscal 2018 Spending
    • State-Funded PreK Grows
      • Table Funding for State-Funded Preschool, 2015-2016 (Funding dollars in thousands)
  • Basal Curriculum & Adoptions
    • Introduction
      • Table Core Basal Curriculum Segment Definitions:
    • Segment Size
      • Table Estimated and Projected Sales of Basal Curriculum ($ in millions)
      • Core Basal Preference
    • Adoption States and Open Territories
      • Top Disciplines in Open Territories
        • Table Top 8 Disciplines for Textbooks in Open Territories, 2016
      • Reading/Language Arts Headlines Sales in Adoption States
        • Table Top 8 Disciplines for Textbooks in Adoption States, 2016
    • McGraw-Hill Tops 2016 Adoption Publisher Scorecard
      • Table Simba Information's Adoption Publisher Scorecard, 2016 (Sales $ in 000 and rounded; ranked by total sales)
      • HMH in Second; Pearson in Third
      • Accelerate Learning on the Rise
    • Adoptions Outlook in 2017 and Beyond
      • 2017 Adoption Opportunity Is Expected to be Flat to Slightly Improved
  • Digital Instructional Materials: Courseware, Supplements, Video
    • Introduction
      • Table Digital Segment Definitions
    • Courseware: Providers and Use Grow
      • Table Estimated and Projected Sales of Courseware ($ in millions)
      • More Providers, More Courseware
      • Facilitating Integration
      • Schools Consider New Options
    • Digital Supplements Give Schools Options
      • Table Estimated and Projected Sales of Digital Supplements ($ in millions)
      • Companies Expand Offerings of Digital Supplements
      • Districts Guide, but Also Empower Teachers
    • Video Used More, Purchased Less
      • Table Estimated and Projected Sales of Educational Video ($ in millions)
  • Outlook
    • Introduction
    • K-12 Market to Grow at a 2.5% CAGR between 2016 and 2020
      • Table Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2015-2017P ($ in millions)
      • Basal Curriculum Hits Peak Cycle
      • Courseware Benefits from Digital Transition
      • Slow Growth for State Tests
      • Flat to Slight Growth for Print & Digital Supplements, Video Declines
      • Manipulatives Have Staying Power
      • For Reading, Trade Books, Magazines Hang on
  • Company Profiles
    • Cambium Learning Group
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Discovery Education
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Goodheart-Willcox
      • Company Overview
      • K-12 Publishing Strategy
      • Improving Sales & Marketing
      • Financial Summary
    • Houghton Mifflin Harcourt
    • Company Overview
      • PreK-12 Publishing Strategy
      • Financial Summary
    • K12 Inc.
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • McGraw-Hill Education
      • Company Overview
      • PreK-12 (Digital) Publishing Strategy
      • Adoptions
      • Financial Summary
    • Pearson
      • Company Overview
      • K-12 Strategy
      • Financial Summary
    • Rosetta Stone, Inc.
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Scholastic Corp.
      • Company Overview
      • PreK-12 Strategy
      • Financial Summary
    • School Specialty
      • Company Overview
      • PreK-12 Curriculum Strategy
      • Financial Summary
    • Scientific Learning Corp.
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary

Abstract

Publishing for the PreK-12 Market 2017-2018

Since the newest federal education law—Every Student Succeeds Act—was enacted in 2015, states have been devising implementation plans for how to best meet the needs of their PreK-12 students, and the instructional materials industry has been working on how to best help educators put those plans to work and to help students reach achievement goals.

Publishing for the PreK-12 Market 2017-2018 provides the most up-to-date data on enrollment and policy changes at the state and federal levels that are reshaping the school landscape for the coming years.

Publishing for the PreK-12 Market 2017-2018 also examines the strategies publishers are putting into effect and the new products that are emerging to meet the challenges and opportunities in the PreK-12 school market.

Simba Information projects the PreK-12 instructional materials market will reach $8.75 billion in 2017, and the new annual Simba report examines the challenges and opportunities confronting instructional materials providers, beginning with a drive to personalize education for each child, revamping testing policies, implementing new science standards and refocusing on career and technical education.

Publishing for the PreK-12 Market 2017-2018
is the latest edition of Simba’s annual comprehensive overview of the PreK-12 market and the instructional materials providers that serve it.

Topics in Publishing for the PreK-12 Market 2017-2018 include:

  • Market size by media segment: basal core curriculum, courseware, digital supplements, print supplements, manipulatives, trade books, video, classroom magazines and state summative tests;
  • Drivers of and challenges to growth by segment;
  • Changing demographics of U.S. students;
  • Trends in state funding for education;
  • What subjects schools are spending on;
  • The changing instructional materials adoption landscape;
  • The pace of the uptake of courseware and digital supplements in schools;
  • Detailed market data on schools—public, private, charter, home schools, and virtual schools;
  • What companies have been sold; what companies might be
  • Exclusive 2016 instructional materials adoption data;
  • Competitive analyses of 11 leading publishers;
  • Market segment projections through 2020.

Get full details about this report
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