Publishing for the PreK-12 Market 2017
Published: August 11, 2017
- 162 Pages
Table of Contents
- Methodology
- Executive Summary
- Every Student Succeeds Act Kicks in
- Instructional Materials Disappoint in 2016
- Basal Curriculum Sales Decline
- Courseware Generates Growth of 3.7%
- State Tests Grow in Uncertain Environment
- Digital Media Captures 56.8% Share in 2016
- K-12 Market to Grow at 2.5% CAGR between 2016 and 2020
- Industry Size and Structure
- Introduction
- Table Simba Information's Instructional Materials Segment Definitions
- Instructional Materials Sales Overall Disappoint in 2016
- Weak Adoptions Hamstrung Basal Curriculum Sales
- Courseware Generates Growth of 3.7%
- Table Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2015-2017P ($ in millions)
- State Tests Grow in Uncertain Environment
- Growth of Digital Supplements Stabilizes at 1.4%
- Print Supplements Flatten
- Manipulatives Have a Strong Year
- Novel Approach: Books for Literacy
- Video Pulls Back Amid Often Free Competition
- Election Year Boosts School Magazines
- Digital Media Captures 56.8% Share in 2016
- Table Market Share of Print & Digital Instructional Media Sold into U.S. PreK-12 Schools, 2015-2017P ($ in millions)
- LMSs Facilitate Digital Uptake in Schools
- Evolving Learning Environment: Blended Learning
- Competitive Landscape
- Table Simba Information's PreK-12 Performance Index, 2016 vs. 2015 ($ in 000; ranked by Operating Margin)
- M&A? Big Stories May Be on the Horizon
- Table Simba Information's PreK-12 Merger & Acquisition Index, 2016
- Table continued: Simba Information's PreK-12 Merger & Acquisition Index, 2016
- School Specialty Refinances Debt
- Curriculum Associates Transfers Ownership to ISU
- Introduction
- Enrollment & Demographics
- Introduction
- Table Profile of U.S. School Districts by Size, 2017
- Public School Enrollment on the Rise
- Table Trends in Public School Enrollment, 2013-2014 to 2026-2027P
- Enrollment Patterns Vary Across the States
- Table Projected Percentage Change in Public School Elementary and Secondary Enrollment
- Private Enrollment Sees Declining Trend
- Table Trends in Private School Enrollment, 1995-1996 to 2025-2026P
- Charter Enrollment Rises
- Table Charter School Growth, 2004-2005 to 2014-2015
- Table Percentage of Public School Students Enrolled in Charter Schools, Fall 2014
- Homeschool Enrollment Trends Up
- Table Sources of Homeschool Curriculum, 2016
- Table Growth in Students Being Homeschooled, 1999-2012
- Table Number of Students Being Homeschooled by State, 2016-2017
- More Virtual Schools, Some Blended Schools
- Table Virtual Schools by Operator Status, 2015-2016
- Blended Schools
- Table Blended Schools by Operator Status, 2015-2016
- An Opportunity in Lagging Performance
- Students in Poverty are Target for Vendors
- Table Percentage of Children Under Age 18 in Families Living in Poverty, 2015
- Table Percentage of Public School Students
- Schools Become More Diverse
- Table Trends in English-Language Learner Enrollment, 2004-2005 to 2014-2015
- Table Top 10 Languages of ELL Students, 2014-2015
- Table Percentage of Public School Students who are ELL, 2014-2015
- Special Needs Students Require Services
- Table Trends in Youth Receiving IDEA Services, 1990-1991 to 2014-2015
- State-Funded PreK Enrollment Swells
- Table Enrollment Growth in State-Funded Preschool Programs, 2013-2014 to 2015-2016
- Table Enrollment in State-Funded Preschool, 2015-2016
- Introduction
- Policy & Funding
- Introduction
- ESSA Settled Policy, Then Trump Elected
- Changing Course under Trump
- Funding for FY 2017 Continues Priorities
- Table 2017 Education Department Appropriations FY2016-FY2017 (selected K-12 categories, $ in millions)
- Changing Priorities for Fiscal 2018
- Table Education Department Appropriations FY2017-FY2018 P (selected K-12 categories, $ in millions)
- Where the Cuts Hit
- Title I's 50 Largest Allocations
- Table 50 Largest Title I Allocations to LEAs, FY 2016 ($ in thousands)
- E-Rate Supports Classroom Connectivity
- What Schools Need from E-Rate
- State Education Funding Lags over Decade
- Table Percent Change in State Formula Funding Per Student, Inflation Adjusted, FY 2008-FY-2017
- Table Percent Change in State Formula Funding Per Student, Inflation Adjusted, FY 2016-FY-2017
- States are Cautious with Fiscal 2018 Spending
- State-Funded PreK Grows
- Table Funding for State-Funded Preschool, 2015-2016 (Funding dollars in thousands)
- Basal Curriculum & Adoptions
- Introduction
- Table Core Basal Curriculum Segment Definitions:
- Segment Size
- Table Estimated and Projected Sales of Basal Curriculum ($ in millions)
- Core Basal Preference
- Adoption States and Open Territories
- Top Disciplines in Open Territories
- Table Top 8 Disciplines for Textbooks in Open Territories, 2016
- Reading/Language Arts Headlines Sales in Adoption States
- Table Top 8 Disciplines for Textbooks in Adoption States, 2016
- Top Disciplines in Open Territories
- McGraw-Hill Tops 2016 Adoption Publisher Scorecard
- Table Simba Information's Adoption Publisher Scorecard, 2016 (Sales $ in 000 and rounded; ranked by total sales)
- HMH in Second; Pearson in Third
- Accelerate Learning on the Rise
- Adoptions Outlook in 2017 and Beyond
- 2017 Adoption Opportunity Is Expected to be Flat to Slightly Improved
- Introduction
- Digital Instructional Materials: Courseware, Supplements, Video
- Introduction
- Table Digital Segment Definitions
- Courseware: Providers and Use Grow
- Table Estimated and Projected Sales of Courseware ($ in millions)
- More Providers, More Courseware
- Facilitating Integration
- Schools Consider New Options
- Digital Supplements Give Schools Options
- Table Estimated and Projected Sales of Digital Supplements ($ in millions)
- Companies Expand Offerings of Digital Supplements
- Districts Guide, but Also Empower Teachers
- Video Used More, Purchased Less
- Table Estimated and Projected Sales of Educational Video ($ in millions)
- Introduction
- Outlook
- Introduction
- K-12 Market to Grow at a 2.5% CAGR between 2016 and 2020
- Table Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2015-2017P ($ in millions)
- Basal Curriculum Hits Peak Cycle
- Courseware Benefits from Digital Transition
- Slow Growth for State Tests
- Flat to Slight Growth for Print & Digital Supplements, Video Declines
- Manipulatives Have Staying Power
- For Reading, Trade Books, Magazines Hang on
- Company Profiles
- Cambium Learning Group
- Company Overview
- K-12 Publishing Strategy
- Financial Summary
- Discovery Education
- Company Overview
- K-12 Publishing Strategy
- Financial Summary
- Goodheart-Willcox
- Company Overview
- K-12 Publishing Strategy
- Improving Sales & Marketing
- Financial Summary
- Houghton Mifflin Harcourt
- Company Overview
- PreK-12 Publishing Strategy
- Financial Summary
- K12 Inc.
- Company Overview
- K-12 Publishing Strategy
- Financial Summary
- McGraw-Hill Education
- Company Overview
- PreK-12 (Digital) Publishing Strategy
- Adoptions
- Financial Summary
- Pearson
- Company Overview
- K-12 Strategy
- Financial Summary
- Rosetta Stone, Inc.
- Company Overview
- K-12 Publishing Strategy
- Financial Summary
- Scholastic Corp.
- Company Overview
- PreK-12 Strategy
- Financial Summary
- School Specialty
- Company Overview
- PreK-12 Curriculum Strategy
- Financial Summary
- Scientific Learning Corp.
- Company Overview
- K-12 Publishing Strategy
- Financial Summary
- Cambium Learning Group
Abstract
Publishing for the PreK-12 Market 2017-2018
Since the newest federal education law—Every Student Succeeds Act—was enacted in 2015, states have been devising implementation plans for how to best meet the needs of their PreK-12 students, and the instructional materials industry has been working on how to best help educators put those plans to work and to help students reach achievement goals.Publishing for the PreK-12 Market 2017-2018 provides the most up-to-date data on enrollment and policy changes at the state and federal levels that are reshaping the school landscape for the coming years.
Publishing for the PreK-12 Market 2017-2018 also examines the strategies publishers are putting into effect and the new products that are emerging to meet the challenges and opportunities in the PreK-12 school market.
Simba Information projects the PreK-12 instructional materials market will reach $8.75 billion in 2017, and the new annual Simba report examines the challenges and opportunities confronting instructional materials providers, beginning with a drive to personalize education for each child, revamping testing policies, implementing new science standards and refocusing on career and technical education.
Publishing for the PreK-12 Market 2017-2018 is the latest edition of Simba’s annual comprehensive overview of the PreK-12 market and the instructional materials providers that serve it.
Topics in Publishing for the PreK-12 Market 2017-2018 include:
- Market size by media segment: basal core curriculum, courseware, digital supplements, print supplements, manipulatives, trade books, video, classroom magazines and state summative tests;
- Drivers of and challenges to growth by segment;
- Changing demographics of U.S. students;
- Trends in state funding for education;
- What subjects schools are spending on;
- The changing instructional materials adoption landscape;
- The pace of the uptake of courseware and digital supplements in schools;
- Detailed market data on schools—public, private, charter, home schools, and virtual schools;
- What companies have been sold; what companies might be
- Exclusive 2016 instructional materials adoption data;
- Competitive analyses of 11 leading publishers;
- Market segment projections through 2020.
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