PreK-12 Testing Market Forecast 2016-2017

Published: March 23, 2017 - 118 Pages

Table of Contents

  • Methodology
  • Executive Summary
    • Testing Market Valued at $2.59 Billion in 2015-2016
    • High-Stakes Assessments Drive Sales of $1.18 Billion
    • Classroom Assessments Almost Keep Pace
    • The Next Area of Growth: Science
    • Online Testing Still Growing
    • State-Level Online Sales Outpace Digital Classroom Sales
    • Addressing Niche Populations
    • Flexible Funding: One of Many Areas of Uncertainty
  • Industry Size and Structure
    • Introduction
    • Types of Tests
      • Table PreK-12 Testing Terminology
    • Testing Market Size and Segments
      • Table Testing Segments and Market Share 2014-2015 vs. 2015-2016 ($ in millions)
    • Change Agent: ESSA
      • Table Contrasts between NCLB and ESSA Regarding Assessments
    • The Trump Administration and the 2017 Congress
    • Policy Changes on the State and Local Side
    • Backlash Against Too Much Testing
    • Leaps Forward in Online Delivery
      • Table Market for Online Assessments, 2014-2015 vs. 2015-2016 ($ in millions)
    • Flexibility, New Administration Add To Funding Uncertainty
      • Table Selected Funding Sources for Assessments
    • Vendors Face Uncertainty, Too
  • State-Level Tests
    • Market Size and Growth
      • Table Market Share of State Tests, 2014-2015 versus 2015-2016 ($ in millions)
    • Ever-Changing Landscape
    • Case Study on Change: Massachusetts
    • Testing Reductions
    • High School: Focus of Change
    • Impact on Vendors
    • Moving Online: Continued Evolution
      • Table Statewide Online Testing Market Size, Growth, and Share, 2014/2015 versus 2015-2016 ($ in millions)
    • Issues Abound
    • A Case Study of Online Challenges: Tennessee
    • Changes Ahead
    • Competitive Landscape
    • Digital Challenges Spur Change
      • Table Summary of States' Primary Testing Vendors and Contract Status, Spring 2017
    • Consortia: Changing Business Models for Challenging Times
    • Case Study of a Consortium State: Vermont
    • Consolidation Reduces Number of Players
  • Classroom-Level Assessments
    • Table Sales, Growth, and Market Share of Classroom Assessments, 2014-2015 versus 2015-2016 ($ in millions)
    • Competitive Landscape
    • Embrace of Formative Assessment Process
    • Striving for a Balanced Assessment System
    • Increased Interest in Formative Assessment on the State Level
    • Relying on the Consortia
    • Increase in Customization
    • Integration of Assessments and Educational Materials
    • Role of Test Prep
    • Teacher-Created Assessments
    • March Toward Online
      • Table Online Classroom Assessment Market Size, Growth, and Share, 2014-2015 versus 2015-2016 ($ in millions)
    • Need for Professional Learning
  • Trends Affecting Assessment
    • Onward toward Science Assessments
    • Computer Adaptive Testing and AI Scoring
    • Case Study in Computer-Adaptive Testing: Virginia
    • AI Scoring and Other Technology Improvements
    • Challenge: How to Engage Students
    • Piloting Performance Assessments
    • Improving Accommodations
    • The Rise of Native-Language Tests
    • Assessing Below Grade 3
    • A Hold on Speaking and Listening
  • Conclusions and Outlook
    • Introduction
    • Slow Growth Ahead for the Assessment Market as a Whole
      • Table PreK-12 Assessment Market Forecast, 2015-2016 through 2019-2020P ($ in millions)
      • Table Forecasted Annual Growth in PreK-12 Assessment Market, 2016-2017 through 2019-2020P ($ in millions)
      • Table Forecasted Market Share, State Level Summative vs. Classroom Assessments, 2016-2017 through 2019-2020P ($ in millions)
    • Strong Growth in Online Assessment Continues
      • Table PreK-12 Online Assessment Market Forecast, 2015-2016 through 2019-2020P ($ in millions)
      • Table Forecasted Annual Growth in PreK-12 Online Assessment Market, 2016-2017 through 2019 - 2020P ($ in millions)
    • Uncertain Times to Continue
    • Pockets of Growth
    • Ramifications for Assessment Vendors
  • Who's Who
    • ACT
    • American Institutes for Research (AIR)
    • Amplify
    • College Board
    • Curriculum Associates
    • Data Recognition Corp.
    • Edmentum
    • Educational Testing Service
    • HMH Assessment
    • MasteryConnect
    • Mastery (formerly Peoples) Education
    • Measured Progress
    • Naiku
    • Northwest Evaluation Association
    • Pacific Metrics
    • PARCC
    • Pearson Education
    • Questar Assessment
    • Renaissance Learning
    • Scantron
    • SEG Measurement
    • Smarter Balanced
    • Triumph Learning
    • Vantage Labs
    • WestEd


PreK-12 Testing Market Forecast 2016-2017

In the PreK-12 Testing Market Forecast 2016-2017 , Simba Information examines the academic testing market in schools, with an emphasis on the impact of the Every Student Succeeds Act, the states’ reexamination of their testing programs to find ways to streamline, the movement back to state-specific standards from the Common Core, and the uncertainty that reigns at the beginning the Trump era.

Key issues addressed in the report are the progress made toward the goal of having statewide assessments be delivered online, the quest to create innovative assessments, movement toward the creation of balanced assessment systems, and the increasing recognition of a formative assessment process as critical to learning.

This new edition of a recurring Simba examination of the academic testing market offers fresh insight in:
  • The evolution of high stakes statewide tests
  • Increasing customization in classroom-level assessments
  • Progress in online testing at both the state and local levels

Topics analyzed in PreK-12 Testing Market Forecast 2016-2017 include:

  • Growth drivers at the federal and state level
  • Momentum in online testing
  • Lead testing contractors by state
  • Flexibility of funding sources
  • Impact of federal education policy changes
  • Impact of local groundswell for testing changes
  • High schools at the center of change
  • Shifting competitive landscape among testing providers
  • Rise of teacher-created classroom assessments
  • Computer adaptive testing
  • Piloting performance assessments
  • Projections of future growth by category through 2019-2020
  • Capsule summaries of 25 leading PreK-12 testing providers

Scope of the Report

PreK-12 Testing Market Forecast 2016-2017 provides an overview of the K-12 academic testing market and its two key segments: 1) high-stakes statewide testing and 2) interim, benchmark, and formative assessment at the district, school, and classroom levels. 

The focus of PreK-12 Testing Market Forecast 2016-2017 is on the impact of the redevelopment of state-specific standards and assessments in the wake of the Common Core backlash, and the uncertain political climate at the beginning of the Trump era. 

Most of the information in this report came from exclusive Simba Information research. Some data and information is from respected third-party institutions and organizations. 

The results of these interviews and Simba's own research were compiled and used to estimate market size and forecast academic testing industry sales growth, as well as to define industry segments and analyze trends in the academic testing market. 

In defining the size of the testing industry, Simba limited its scope to materials whose primary purpose is to measure student achievement rather than to instruct. 

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