Simba Information's 2010 National Textbook Adoption Scorecard and 2011 Outlook

Dec 2, 2010
53 Pages - Pub ID: CURP2523154
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Simba Information’s National Textbook Adoption Scorecard and Outlook report has become the essential tool for market and business intelligence on textbook adoptions. And the 2010 edition with 2011 outlook continues the tradition of providing the necessary intelligence for developers and marketers of instructional materials in a convenient single-source reference edition.

This report offers the most comprehensive analysis available of the results of 2010 state textbook adoptions that is expected to generate roughly $900 million in first-year revenue for publishers.

Prepared by the analysts at Simba Information, the 2010 National Textbook Adoption Scorecard and 2011 Outlook covers sales results in specific states, including Texas reading and Florida math, the two largest adoption opportunities in 2010, as well as several other states.

The report also examines the remaining opportunities in California, traditionally the largest opportunity for selling, and the impact of suspension of its adoptions until 2013-2014.

The report features:

  • Results from individual states,
  • Results in major disciplines,
  • Results by grade segments,
  • Scorecard of results and market share by publisher,
  • Index of top-selling K-8 textbooks,
  • Performance trends of electronic products,
  • Impact of funding constraints and changes in state academic standards,
  • State-by-state calendar of key adoption opportunities in 2011 and beyond.

Publishers, editors, marketing, business development and investment professionals who need to understand the factors driving the textbook adoption market continue to make this report an essential tool in their strategic arsenal.

Table of Contents
Simba Information’s 2010 National Textbook Adoption Scorecard and 2011 Outlook
Introduction and Trends
20 States Adopt Textbooks
Textbook Adoption Cycles
2010 Textbook Adoption Opportunity and Results
Math Opportunities Contract in 2010
Florida is Second Largest Opportunity in 2010
Breaking Down K-5 and 6-8 Sales
Oklahoma Mathematics Spending Estimated at $20.2 Million
Light Purchasing in North Carolina
McGraw-Hill Leads in 6-12 Math
Some Indiana Math Purchasing Delayed
West Virginia Purchases Math
Texas Drives Reading Spending to the Top
Tennessee Language Arts Spending Estimated at $25.9 Million
Spending is Truncated in World Languages
Houghton Mifflin Harcourt Leads World Languages
Tennessee Spends $5.6 Million for Spanish
New Mexico Schools Spend $2.2 Million for World Languages
HMH Leads World Language Purchasing in North Carolina
Only Virginia Selects Social Studies in 2010
Fairfax Prepares for Electronic Texts
Prince William Plans for Two-Year Buy
Four Districts Pilot Social Studies on iPads
Social Studies Builds
Only Mississippi Selects Science in 2010
Standards Call for Rigor Alignment
Louisiana, Alabama Purchase Career & Tech Ed.
Funding Petered Out in Alabama
Houghton Mifflin Harcourt Tops 2010 Adoption Publisher Scorecards
McGraw-Hill Secures Second Spot Overall
Pearson Places Third
States More Open to Electronic Materials in 2010
Redefining Textbooks
From Approval to Purchase in Texas
Commissioner’s List will Boost Electronic in Texas
Virginia Prepares for Digital Future
Forecast: Adoption Market Tightens Up in 2011
Alabama: No Money; No Adoption
Language Arts Out in South Carolina
West Virginia Pushes Back Calendar Until 2013
North Carolina Pushes Ahead with Reading in 2011
Texas Schools Lead Market with Language Arts, PreK Systems
Commissioner’s List Goes Live
Three States Plan Investment in Science in 2011
Supplementing Older Materials for Texas Science
2012 and Beyond
Forward-Looking Adoption Calendars are Tentative

Table 1: Textbook Adoption States
Table 2: 2010 Textbook Adoption Opportunity, Selected Disciplines
Table 3: Florida 2010 Mathematics Adoption
Table 4: Florida 2010 Math Adoptions, K-5
Table 5: Florida 2010 Math Adoptions, 6-8
Table 6: Oklahoma 2010 K-12 Mathematics Adoption
Table 7: North Carolina Grades 6-12 Math Adoption Results
Table 8: Texas 2010 K-12 Reading/Literature Adoption
Table 9: Tennessee 2010 Language Arts Adoption
Table 10: Tennessee K-5 Language Arts Adoption
Table 11: Tennessee 6-8 Language Arts Adoption, 2010
Table 12: Tennessee 9-12 Language Arts Adoption, 2010
Table 13: Tennessee World Language Estimated Sales, 2010
Table 14: Tennessee World Languages
Table 15: New Mexico World Language Estimated Sales, 2010
Table 16: New Mexico World Languages
Table 17: North Carolina Grades 6-12 World Language Adoption Results, 2010
Table 18: Louisiana Career and Technical Education
Table 19: Alabama Career and Technical Education
Table 20: Simba Information’s Adoption Scorecards, 2010
Table 21: Texas Adopted Language Arts, PreK Systems, Proclamation, 2011
Table 22: Commissioner’s List of Electronic Textbooks
Table 23: Indiana Adopted K-12 Science and Health Materials Publishers, 2011
Table 24: Selected K-12 State Adoption Schedule for Purchase Years 2010-2014

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