K-12 Reading Market Survey Report 2017

May 17, 2017
68 Pages - Pub ID: CURP15206327
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K-12 Reading Market Survey Report 2017

Simba Information's new K-12 Reading Market Survey Report 2017 provides key research on the U.S. market for reading instructional materials, including the projected dollar size of the instructional materials market in 2017.

K-12 Reading Market Survey Report 2017 examines what reading curriculum education resources schools use for instruction, assessment ,and remediation. Looking beyond what education resources are being used in the classroom, the Simba provides information on what program components are important to educators when they select reading programs.

K-12 Reading Market Survey Report 2017 is a Simba Information continuation of a publication series originally offered by Education Market Research, an acquired Simba property. Where appropriate, statistics in the new report are compared to those in the prior publications.

The report is built on the results of a 30-question survey that was mailed to 20,000 educators in January 2017. The mailing list included classroom teachers, English language arts teachers, principals/assistant principals, curriculum/instruction supervisors and superintendents/assistant superintendents.

Beyond the overall look at what education resources are being used in K-12 reading instruction, K-12 Reading Market Survey Report 2017 details how the patterns of use differs at various grade levels and how patterns have changed over time. That information is highlighted in the report and provided in full in a lengthy appendix.

K-12 Reading Market Survey Report 2017 covers topics including:

  • Whether core reading instructional materials have switched from print to digital
  • Impact of new standards on reading instruction
  • What reading assessments are being used to track student progress
  • What resources schools use to help struggling readers
  • What leveling systems schools use to match materials with student reading levels
  • What websites teachers are going to for reading resources

Methodology

Simba Information's K-12 Reading Market Survey provides information on reading instructional materials used by educators, primarily in grades K-6. Simba examines the education resources used by these educators, the evolution from printed to digital instructional materials, and the attributes sought by educators when evaluating the education resources used. 

Results in K-12 Reading Market Survey Report 2017 are reported in total and are broken out by the identifications of the respondents - including position, grade level and geographic region - when pertinent. All of these breakouts are included in the expansive appendix to the report. That appendix also provides cross-tabulations of answers to questions based on whether or not the respondent is using a core reading program, how recently that program was purchased and whether they would purchase the same program again. 

The report is built around the mail survey and reflects the K-12 reading market condition at a specific point in time. Simba Information's own ongoing research provided added context to the analysis and commentary. Additional information from trusted third-party sources, such as The National Assessment of Educational Progress, is also included. 
METHODOLOGY
EXECUTIVE SUMMARY
CHAPTER 1: INTRODUCTION & MARKET SIZE
STAGNANT ACHIEVEMENT, FUTURE FUNDING AT RISK
PROJECTED SPENDING IN 2017 FOR READING INSTRUCTIONAL MATERIALS
SHIFTS IN SUPPLEMENTAL SPENDING FOR READING
Table 1.1: Supplemental Reading Spending Expected in School Year
IS THE READING MARKET CHANGING?
Figure 1.1: New Standards Impact on Teaching/Materials
CHAPTER 2: CORE READING PROGRAMS
USE OF CORE BASAL READING PROGRAMS
Figure 2.1: Use of Core Basal Reading Program
Table 2.1: Core Use by Grade Level
WHAT CORE READING PROGRAMS ARE BEING USED
Table 2.2: Core Basal Program Being Used
HOW LONG USING CORE READING PROGRAM
Figure 2.2: How Recently Core Program Was Adopted
CHOOSE THE SAME CORE READING PROGRAM AGAIN
Figure 2.3: Would Choose the Same Core Program Again
ADD OR CHANGE IN CORE READING PROGRAM
Table 2.3: Like to Add or Change in Core Reading Series - Overall
Table 2.4: Like to Add or Change in Core Reading Series by Level
Table 2.5: Like to Add or Change in Core Reading Series by Job Title
PRIMARY TOOL IF NOT USING A CORE BASAL READING PROGRAM
Table 2.6: What Is Used Instead of Core
TRENDS IN CORE BASAL READING PROGRAM USE
Figure 2.4: Toward or Away from Core
CHAPTER 3: DIGITAL RESOURCES FOR READING
HOW CORE BASAL PROGRAM IS ACCESSED
Figure 3.1: How Students Most Often Access Core Program
TIME SPENT USING ANY DIGITAL TOOLS OR CONTENT
Figure 3.2: Percentage of Reading Time Spent Using Any Digital Tools
DEVICE USED TO ACCESS DIGITAL TOOLS OR CONTENT
Figure 3.3: Device Used Most Often by Students
WEBSITES FOR TEACHER RESOURCES
Table 3.1: Recommended Websites for Teacher Resources
WEBSITES FOR STUDENT USE
Table 3.2: Recommended Websites for Student Resources
CHAPTER 4: ASSESSMENT OF READING
NEW STANDARDS, NEW ASSESSMENTS
Table 4.1: Information Given on How Much New Exams Differ
TESTING MOVES ONLINE
Figure 4.1: How High-Stakes Assessments Will Be Administered
SCHEDULING STUDENT TESTING
Figure 4.2: How Testing Will Be Scheduled
READING ASSESSMENTS STUDENTS TAKE
Table 4.2: Reading Assessments Students Take by School Level
Table 4.3: Reading Assessments Students Take, Changes over Time
LEVELING SYSTEMS SCHOOLS USE
Table 4.4: Leveling Systems Used by School Level
Table 4.5: Leveling Systems Used, Changes over Time
CHAPTER 5: READING INTERVENTION
RESOURCES USED FOR READING INTERVENTION
Table 5.1: Resources Used for Reading Intervention/Response to Intervention
WHO MAKES THE PURCHASING DECISION
Table 5.2: Who Makes Purchasing Decisions on Remediation/RtI Materials
SPENDING TREND FOR READING INTERVENTION
Figure 5.1: Spending Trend for Intervention/RtI
CRITERIA FOR SELECTION OF INTERVENTION
Table 5.3: Criteria Driving Buying Decisions for Reading Intervention/Response to Intervention
CHAPTER 6: CONCLUSION
WHAT IS SOUGHT IN NEW READING PROGRAMS
Table 6.1: What Looking for in New Reading Materials
WHERE MATERIALS ARE NEEDED TO FILL ELA GAPS
Table 6.2: Where Materials Are Needed to Fill Gaps
LEADERS IN PROVIDING READING MATERIAL
Table 6.3: Leaders in Providing Reading Resources
LEADERS IN PROVIDING PROFESSIONAL DEVELOPMENT
Figure 6.1: Leaders in Providing Reading Professional Development around Reading
APPENDIX

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