K-12 Reading Market Survey Report 2017

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Published May 17, 2017 | 68 Pages | Pub ID: CURP15206327

K-12 Reading Market Survey Report 2017

Simba Information's new K-12 Reading Market Survey Report 2017 provides key research on the U.S. market for reading instructional materials, including the projected dollar size of the instructional materials market in 2017.

K-12 Reading Market Survey Report 2017 examines what reading curriculum education resources schools use for instruction, assessment ,and remediation. Looking beyond what education resources are being used in the classroom, the Simba provides information on what program components are important to educators when they select reading programs.

K-12 Reading Market Survey Report 2017 is a Simba Information continuation of a publication series originally offered by Education Market Research, an acquired Simba property. Where appropriate, statistics in the new report are compared to those in the prior publications.

The report is built on the results of a 30-question survey that was mailed to 20,000 educators in January 2017. The mailing list included classroom teachers, English language arts teachers, principals/assistant principals, curriculum/instruction supervisors and superintendents/assistant superintendents.

Beyond the overall look at what education resources are being used in K-12 reading instruction, K-12 Reading Market Survey Report 2017 details how the patterns of use differs at various grade levels and how patterns have changed over time. That information is highlighted in the report and provided in full in a lengthy appendix.

K-12 Reading Market Survey Report 2017 covers topics including:

  • Whether core reading instructional materials have switched from print to digital
  • Impact of new standards on reading instruction
  • What reading assessments are being used to track student progress
  • What resources schools use to help struggling readers
  • What leveling systems schools use to match materials with student reading levels
  • What websites teachers are going to for reading resources


Simba Information's K-12 Reading Market Survey provides information on reading instructional materials used by educators, primarily in grades K-6. Simba examines the education resources used by these educators, the evolution from printed to digital instructional materials, and the attributes sought by educators when evaluating the education resources used. 

Results in K-12 Reading Market Survey Report 2017 are reported in total and are broken out by the identifications of the respondents - including position, grade level and geographic region - when pertinent. All of these breakouts are included in the expansive appendix to the report. That appendix also provides cross-tabulations of answers to questions based on whether or not the respondent is using a core reading program, how recently that program was purchased and whether they would purchase the same program again. 

The report is built around the mail survey and reflects the K-12 reading market condition at a specific point in time. Simba Information's own ongoing research provided added context to the analysis and commentary. Additional information from trusted third-party sources, such as The National Assessment of Educational Progress, is also included.

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