Publishing for the PreK-12 Market 2015-2016

Methodology

Executive Summary

Chapter 1: Industry Size and Structure

Introduction

Instructional Materials Sales Continue Growth in 2014

Textbooks Power Run-Up in 2014

Courseware Generates Growth of 9.1%

State-Level Test Market Flattens

Digital Supplementals Grow 4.2%

Flattening in Print Supplemental Segment

Hands-on Learning Boosts Manipulatives

Trade Book Are in Favor

Video Use Continues to Grow

Classroom Magazines See Sales Boost

Electronic Media Projected to Capture 51% Share in 2015

Competitively Speaking: Pearson Generates Most Revenue

Right-Sizing in a Technology-Focused Era

Adjusting Marketing and Sales

Publishing for the PreK-12 Market 2015-2016

Teachers or Districts as Targets

New Distribution Strategies

Mergers and Acquisitions and Startups

Tech Companies Move Forward in Education

Table 1.1: Simba’s Instructional Materials Segment Definitions

Table 1.2: Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2013-2015P

Table 1.3: Market Share of Media Sold to U.S. Classrooms, 2015P

Table 1.4: Leading Publisher Share of K-12 Industry, 2014

Table 1.5: Simba Information’s Merger & Acquisition Index, 2014 and H1 2015

Table 1.6: Ed Tech Startups To Watch, 2015

Chapter 2: Enrollment and Demographics

Introduction

Public School Enrollment on the Rise

Enrollment Patterns Vary across the States

Private Enrollment Has Been Declining

Charter School Enrollment Booms

Online Enrollment Growing but Hard to Track

Homeschooling Increases

High Poverty Schools Are a Target

Schools Growing More Diverse

Special Needs Students Need Services

State-Funded PreK Enrollment up Slightly

Table 2.1: Institutional Types and Numbers, 2015

Table 2.2: Public School Teachers by School Type, 2015

Table 2.3: Total Public PreK-12 Enrollment, 2014-2023P

Table 2.4: Projected Public PreK-12 Enrollment by Grade Selected Years, 2013-2023P

Table 2.5: Public School PreK-12 Enrollment by State, Projected % Change, 2011-2023

Table 2.6: Number of Charter Schools by State, 2012-2013

Table 2.7: Districts, 15,000 Students or Larger, with Highest Percentage of 5-17 Year-Olds in Poverty, Top 50, 2012

Table 2.8: Public School Students Participating in Programs for English-Language Learners, 2012-2013

Table 2.9: Public School Students Served Under Individuals with Disabilities Act, 2012-2013

Table 2.10: Preschool Enrollment, 2013-2014 & % Change from 2012-2013

Chapter 3: Funding

Introduction

Average State Per-Pupil Spending on Materials Rebounds

Federal Funding Steady in Fiscal 2015

Federal Budget Picture Cloudy for Fiscal 2016

Title I Helps Low-Achieving Students in High-Poverty Areas

Tapping Special Education Funding

Investing in Innovation Proposed but Doubtful

School Improvement Grants Continue

E-Rate Funding Update Boosts Connectivity

State-Level Funding Outlook Improves

Local Funding Varies Widely

State PreK Funding Climbs

Table 3.1: Instructional Materials Expenditure by State, 2013-2014

Table 3.2: U.S. Dept. of Education Discretionary Spending, FY 2014-FY 2016P

Table 3.3: 50 Largest Title I Allocations to LEAs, FY 2014

Table 3.4: Investing In Innovation 2014

Table 3.5: School Improvement Grant Awards, 2014

Table 3.6: $ Change in Spending Per Student, FY 2008-2015

Table 3.7: 50 Largest ELAs Instruction and Instruction-Related Expenditures, FY 2012

Publishing for the PreK-12 Market 2015-2016

Table 3.8: Total Preschool State Spending, 2013-2014, & State Spending Per Child

Chapter 4: Textbooks and Adoptions

Introduction

Textbook Segment Drivers and Disrupters

For G-W, New Technology, New Subject Areas

Zaner-Bloser Adds Core Literacy Program

McGraw-Hill Opens up

Crossing the Print-to-Digital Divide

Textbook Market: Adoption States and Open Territories

More Open and More Difficult

Mathematics is Largest Opportunity of 2014

Houghton Mifflin Harcourt Tops 2014 Adoption Publisher Scorecard

Pearson Secures Second Place

McGraw-Hill Places Third

Adoptions Outlook in 2015 and Beyond

K-12 Social Studies Headlines Texas 2015 Adoption

Calcasieu in Louisiana Changes Course in Math

California Paves Way for ELA Adoptions in 2016

Table 4.1: Segment Definitions

Table 4.2: Textbook Share of Instructional Media Used in U.S. Classrooms, 2013 vs. 2014

Table 4.3: 2014 Mathematics Adoption Sales

Table 4.4: Simba Information’s Adoption Publisher Scorecard, 2014

Table 4.5: 2015 Leading Sales Opportunity in Adoption States

Table 4.6: Publishers with Approved Programs in Texas 2015 Adoption

Chapter 5: Supplementary Materials

Introduction

Publishing for the PreK-12 Market 2015-2016

Supplemental Market Sales

Courseware Sales Have Positive Trends

Digital Supplements Rebound

Video is Used More in Changing Forms

Print Supplements See Shrinking Market Share

Trade Books Benefit from Common Core

Classroom Magazines Offer Non-Fiction Content

New Energy in Manipulatives Market

Future of the Supplemental Market

Table 5.1: Supplemental Segment Definitions

Table 5.2: Sales of Supplemental Instructional Materials to the U.S. PreK-12 School Market, 2013-2015P

Table 5.3: Use of Specific Instructional Software Programs

Chapter 6: Outlook and Forecast

Introduction

2015 Is Tougher on Sales

Moving into 2016 and Beyond

Table 6.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2014-2018P

Company Profiles

Amplify

Cambium Learning Group

Cricket Media

Discovery Education

Goodheart-Willcox

Houghton Mifflin Harcourt

K12 Inc.

McGraw-Hill Education

Pearson

Publishing for the PreK-12 Market 2015-2016

Rosetta Stone, Inc.

Scholastic Corp.

School Specialty

Scientific Learning Corp.

Search for an exact word or phrase by placing the word or phrase in quotation marks ("market trend"). Search for different versions or tenses of a word by placing an asterisk at the end of the word (pharma*).

Please note that your term must be at least three characters long and numbers will be blocked by the # sign.