Publishing for the PreK-12 Market 2015-2016

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Published Aug 19, 2015 | 160 Pages | Pub ID: CURP5425286

Publishing for the PreK-12 Market 2015-2016 provides the most up-to-date business information and market trends as well as a complete view of the U.S. school market in a single-source format in this updated comprehensive annual report. In an increasingly digital school market, this edition examines the demand for instructional content , how publishers are addressing school needs, and how technology is changing distribution patterns, go-to-market strategies and business models.

Topics in Publishing for the PreK-12 Market 2015-2016 include:
  • Market size by media segment: textbooks, courseware, supplemental materials, tests, manipulatives, video, trade books and magazines
  • Drivers of segment growth
  • Impact of emerging technologies
  • Exclusive textbook/ instructional materials adoption information
  • Leading publishers/providers by market segment
  • Analysis of landscape metrics: funding, policy and enrollment
  • Trends in acquisitions, mergers and partnerships
  • Competitive analysis of leading publishers/providers
  • Market segment projections through 2018
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