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Publishing for the PreK-12 Market 2015-2016

Attention: There is an updated edition available for this report.

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Published Aug 19, 2015 | 160 Pages | Pub ID: CURP5425286

Publishing for the PreK-12 Market 2015-2016 provides the most up-to-date business information and market trends as well as a complete view of the U.S. school market in a single-source format in this updated comprehensive annual report. In an increasingly digital school market, this edition examines the demand for instructional content , how publishers are addressing school needs, and how technology is changing distribution patterns, go-to-market strategies and business models.

Topics in Publishing for the PreK-12 Market 2015-2016 include:

Market size by media segment: textbooks, courseware, supplemental materials, tests, manipulatives, video, trade books and magazines
Drivers of segment growth
Impact of emerging technologies
Exclusive textbook/ instructional materials adoption information
Leading publishers/providers by market segment
Analysis of landscape metrics: funding, policy and enrollment
Trends in acquisitions, mergers and partnerships
Competitive analysis of leading publishers/providers
Market segment projections through 2018

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1 Methodology
$93.00included
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2 Executive Summary
$264.00included
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3 Industry Size and Structure
$2,049.00included
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- 3.1 Introduction$307.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Simba's Instructional Materials Segment Definitions
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- 3.2 Instructional Materials Sales Continue Growth in 2014$663.00included
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  - Sales of Print & Digital Instructional Media to the U.S. PreK-12 School Market, 2013-2015P ($ in millions; ranked by 2014 sales)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 3.2.1 Textbooks Power Run-Up in 2014$110.00included
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  - 3.2.2 Courseware Generates Growth of 9.1%$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 3.2.3 State-Level Test Market Flattens$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 3.2.4 Digital Supplementals Grow 4.2%$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 3.2.5 Flattening in Print Supplemental Segment$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 3.2.6 Hands-on Learning Boosts Manipulatives$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 3.2.7 Trade Book Are in Favor$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 3.2.8 Video Use Continues to Grow$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 3.2.9 Classroom Magazines See Sales Boost$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
    - Market Share of Media Sold to U.S. Classrooms, 2015P (based on market size of $8.56B)
      Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 3.3 Electronic Media Projected to Capture 51% Share in 2015$164.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 3.4 Competitively Speaking: Pearson Generates Most Revenue$579.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Leading Publisher Share of K-12 Industry, 2014 ($ in millions)
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  - 3.4.1 Right-Sizing in a Technology-Focused Era$93.00included
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  - 3.4.2 Adjusting Marketing and Sales$145.00included
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  - 3.4.3 Teachers or Districts as Targets$113.00included
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  - 3.4.4 New Distribution Strategies$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 3.5 Mergers & Acquisitions and Startups$335.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Simba Information's Merger & Acquisition Index, 2014 and H1 2015
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 3.5.1 Tech Companies Move Forward in Education$155.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
    - Ed Tech Startups To Watch, 2015
      Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
4 Enrollment and Demographics
$1,277.00included
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- 4.1 Introduction$110.00included
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  - Institutional Types and Numbers, 2015
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 4.2 Public School Enrollment on the Rise$122.00included
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  - Public School Teachers by School Type, 2015
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Total Public PreK-12 Enrollment, 2014-2023P (# in 000)
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- 4.3 Enrollment Patterns Vary across the States$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Projected Public PreK-12 Enrollment by Grade Selected Years, 2013-2023P (# in 000)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 4.4 Private Enrollment Has Been Declining$109.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Public School PreK-12 Enrollment by State Projected % Change, 2011-2023 (#in 000)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 4.5 Charter School Enrollment Booms$208.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Number of Charter Schools by State 2012-2013
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 4.6 Online Enrollment Growing but Hard to Track$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 4.7 Homeschooling Increases$98.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Districts, 15,000 Students or Larger, with Highest Percentage Of 5-17 Year-Olds in Poverty, Top 50, 2012
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 4.8 High-Poverty Schools Are a Target$93.00included
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- 4.9 Schools Growing More Diverse$105.00included
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  - Public School Students Participating in Programs for English-Language Learners, 2012-2013
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 4.10 Special Needs Students Need Services$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 4.11 State-Funded PreK Enrollment up Slightly$259.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Public School Students Served Under Individuals with Disabilities Act, 2012-2013
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  - Preschool Enrollment, 2013-2014 & % Change from 2012-2013 (ranked by enrollment of 3- and 4-year-olds)
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5 Funding
$1,657.00included
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- 5.1 Introduction$93.00included
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- 5.2 Average State Per-Pupil Spending on Materials Rebounds$151.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Instructional Materials Expenditure by State, 2013-2014 (Instructional Materials Expenditures $ in thousands)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 5.3 Federal Funding Steady in Fiscal 2015$155.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 5.4 Federal Budget Picture Cloudy for Fiscal 2016$266.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - U.S. Department of Education Discretionary Spending, FY 2014-FY 2016P (Selected K-12 categories, $ in millions)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 5.5 Title I Helps Low-Achieving Students in High-Poverty Areas.$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 5.6 Tapping Special Education Funding$164.00included
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  - 50 Largest Title I Allocations to LEAs, FY 2014 ($ in thousands)
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  - Investing In Innovation 2014 ($000)
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- 5.7 Investing in Innovation Proposed but Doubtful$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 5.8 School Improvement Grants Continue$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 5.9 E-Rate Funding Update Boosts Connectivity$107.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - School Improvement Grant Awards, 2014 ($ in thousands)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 5.10 State-Level Funding Outlook Improves$360.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Change in Spending Per Student, FY 2008-2015, (inflation-adjusted)
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  - 50 Largest ELAs Instruction and Instruction-Related Expenditures, FY 2012
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 5.11 Local Funding Varies Widely$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 5.12 State PreK Funding Climbs$150.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Total Preschool State Spending, 2013-2014, & State Spending Per Child (ranked by enrollment of 3- and 4-year-olds)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
6 Textbooks and Adoptions
$1,550.00included
Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 6.1 Introduction$198.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Segment Definitions
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Textbook Share of Instructional Media Used in U.S. Classrooms, 2013 vs. 2014 ($ in millions)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 6.2 Textbook Segment Drivers and Disrupters$299.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 6.2.1 For G-W, New Technology, New Subject Areas$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 6.2.2 Zaner-Bloser Adds Core Literacy Program$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 6.2.3 McGraw-Hill Opens up$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 6.3 Crossing the Print to Digital Divide$105.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 6.4 Textbook Market: Adoption States and Open Territories$206.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 6.4.1 More Open and More Difficult$135.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
    - 2014 Mathematics Adoption Sales (tracked sales in three states in $000)
      Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 6.5 Mathematics is Largest Opportunity of 2014$144.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Simba Information's Adoption Publisher Scorecard, 2014 ($ in thousands; ranked by total sales)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 6.6 Houghton Mifflin Harcourt Tops 2014 Adoption Publisher Scorecard$192.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 6.6.1 Pearson Secures Second Place$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 6.6.2 McGraw-Hill Places Third$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 6.7 Adoptions Outlook in 2015 and Beyond$404.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 2015 Leading Sales Opportunity in Adoption States (Total estimated opportunity: $600 million)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Publishers with Approved Programs in Texas 2015 Adoption
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 6.7.1 K-12 Social Studies Headlines Texas 2015 Adoption$101.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 6.7.2 Calcasieu in Louisiana Changes Course in Math$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 6.7.3 California Paves Way for ELA Adoptions in 2016$94.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
7 Supplementary Materials
$1,194.00included
Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 7.1 Introduction$177.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 7.2 Supplemental Market Sales$715.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Supplemental Segment Definitions
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Sales of Supplemental Instructional Materials to the U.S. PreK-12 School Market, 2013-2015P ($ in millions)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 7.2.1 Courseware Sales Have Positive Trends$150.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 7.2.2 Digital Supplements Rebound$238.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
    - Use of Specific Instructional Software Programs
      Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 7.2.3 Video Used More in Changing Forms$133.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 7.3 Print Supplements See Shrinking Market Share$255.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 7.3.1 Trade Books Benefit from Common Core$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 7.3.2 Classroom Magazines Offer Non-Fiction Content$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 7.3.3 New Energy in Manipulatives Market$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 7.4 Future of the Supplemental Market$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
8 Outlook and Forecast
$335.00included
Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 8.1 Introduction$124.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 8.2 2015 Is Tougher on Sales$121.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2014 - 2018P ($ in millions; ranked by 2014 segment size)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 8.3 Moving into 2016 and Beyond$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
9 Company Profiles
$3,270.00included
Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 9.1 Amplify$321.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 9.2 Cambium Learning Group$290.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 9.3 Cricket Media$304.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 9.4 Discovery Education$383.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 9.5 Goodheart-Willcox$230.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 9.6 Houghton Mifflin Harcourt$472.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 9.7 K12 Inc.$301.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 9.8 McGraw-Hill Education$443.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 9.9 Pearson$524.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 9.10 Rosetta Stone, Inc.$277.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 9.11 Scholastic Corp.$304.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 9.12 School Specialty$324.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 9.13 Scientific Learning Corp.$255.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.

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Publishing for the PreK-12 Market 2015-2016

1 Methodology

2 Executive Summary

3 Industry Size and Structure

4 Enrollment and Demographics

5 Funding

6 Textbooks and Adoptions

7 Supplementary Materials

8 Outlook and Forecast

9 Company Profiles

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