Publishing for the PreK-12 Market 2014-2015

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Published Aug 6, 2014 | 180 Pages | Pub ID: CURP5181810

Publishing for the PreK-12 Market 2014-2015

The once-dire school funding environment has started to turn brighter, and as a result, new opportunities for publishers and other providers of instruction materials have opened. Publishing for the PreK-12 Market 2014-2015, Simba Information’s authoritative study on the U.S. education landscape, examines where schools are putting their resources, how technology is addressing school needs and how publishers and other resource providers are adjusting business models, sales and marketing to address these opportunities.

Publishing for the PreK-12 Market 2014-2015 is the leading resource for expert analysis of the highly competitive PreK-12 school market. A changing market for instructional materials, tools and resources and an industry transitioning from traditional print books to smart digital resources make this report a critical resource for understanding the dynamics affecting the most sought-after types of instructional resources and how providers are meeting that demand.

Topics in Publishing for the PreK-12 Market 2014-2015 include:
  • Market size by media segment: textbooks, courseware, supplemental materials, tests, manipulatives, video, trade books and magazines
  • Drivers of segment growth
  • Impact of emerging technologies
  • Exclusive textbook/ instructional materials adoption information
  • Leading publishers/providers by market segment
  • Analysis of landscape metrics: funding, policy and enrollment
  • Trends in acquisitions, mergers and partnerships
  • Competitive analysis of leading publishers/providers
  • Market segment projections through 2017
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