Publishing for the PreK-12 Market, 2021-2022

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Published Sep 13, 2021 | 140 Pages | Pub ID: CURP16763946
Publishing for the PreK-12 Market 2021-2022

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Publishing for the PreK-12 Market 2021-2022 addresses the opportunities in the PreK-12 school market and the strategies at work in the industry that provides instructional materials to schools.

Simba Information defines the major segments of instructional materials industry—core basal curriculum, courseware, state-level tests, digital supplements, print supplements, manipulatives, trade books, video and classroom magazines—and sizes the individual segments and the overall instructional materials industry, which Simba projects will come in at $9.31 billion in 2021.

The seven-chapter analysis in Publishing for the PreK-12 Market 2021-2022 focuses on market trends and the size and structure of the industry. Market conditions examined in the first half include:
  • Enrollment, specifically COVID-19-induced changes: school choice, homeschooling, virtual schools.
  • Connectivity issues and status at school and at home.
  • Federal and state support for PreK-12 education.
  • Impact of federal stimulus spending.
  • Title I allocations.
  • Variances in state per-pupil funding and per-pupil funding in the 20 largest districts.
  • Fiscal 2022 funding initiatives in eight of the largest states.
The second half of the report explores the size and structure of the K-12 instructional materials industry, including:
  • Sales by industry segments.
  • Increased digital development.
  • Upended testing plans.
  • Operating performance of selected public companies.
  • Stock performance of selected public companies.
  • Preponderance of digitally-driven M&A activity.
The report concludes with an outlook based on market trends, including:
  • Acceleration of digital tools and online learning.
  • New focus on social studies.
  • Adjustments to state testing requirements.
  • Projected sales of instructional materials by segment through 2024.
Additionally, 12 company profiles provide a look at the variety and focus of various providers if instructional materials.

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