Publishing for the PreK-12 Market, 2021-2022
Attention: There is an updated edition available for this report.

Published Sep 13, 2021 |
140 Pages |
Pub ID: CURP16763946

Publishing for the PreK-12 Market 2021-2022 addresses the opportunities in the PreK-12 school market and the strategies at work in the industry that provides instructional materials to schools.
Simba Information defines the major segments of instructional materials industry—core basal curriculum, courseware, state-level tests, digital supplements, print supplements, manipulatives, trade books, video and classroom magazines—and sizes the individual segments and the overall instructional materials industry, which Simba projects will come in at $9.31 billion in 2021.
The seven-chapter analysis in Publishing for the PreK-12 Market 2021-2022 focuses on market trends and the size and structure of the industry. Market conditions examined in the first half include:
Simba Information defines the major segments of instructional materials industry—core basal curriculum, courseware, state-level tests, digital supplements, print supplements, manipulatives, trade books, video and classroom magazines—and sizes the individual segments and the overall instructional materials industry, which Simba projects will come in at $9.31 billion in 2021.
The seven-chapter analysis in Publishing for the PreK-12 Market 2021-2022 focuses on market trends and the size and structure of the industry. Market conditions examined in the first half include:
- Enrollment, specifically COVID-19-induced changes: school choice, homeschooling, virtual schools.
- Connectivity issues and status at school and at home.
- Federal and state support for PreK-12 education.
- Impact of federal stimulus spending.
- Title I allocations.
- Variances in state per-pupil funding and per-pupil funding in the 20 largest districts.
- Fiscal 2022 funding initiatives in eight of the largest states.
- Sales by industry segments.
- Increased digital development.
- Upended testing plans.
- Operating performance of selected public companies.
- Stock performance of selected public companies.
- Preponderance of digitally-driven M&A activity.
- Acceleration of digital tools and online learning.
- New focus on social studies.
- Adjustments to state testing requirements.
- Projected sales of instructional materials by segment through 2024.