Publishing for the PreK-12 Market, 2021-2022

Publishing for the PreK-12 Market 2021-2022 addresses the opportunities in the PreK-12 school market and the strategies at work in the industry that provides instructional materials to schools.

Simba Information defines the major segments of instructional materials industry—core basal curriculum, courseware, state-level tests, digital supplements, print supplements, manipulatives, trade books, video and classroom magazines—and sizes the individual segments and the overall instructional materials industry, which Simba projects will come in at $9.31 billion in 2021.

The seven-chapter analysis in Publishing for the PreK-12 Market 2021-2022 focuses on market trends and the size and structure of the industry. Market conditions examined in the first half include:

• Enrollment, specifically COVID-19-induced changes: school choice, homeschooling, virtual schools.
• Connectivity issues and status at school and at home.
• Federal and state support for PreK-12 education.
• Impact of federal stimulus spending.
• Title I allocations.
• Variances in state per-pupil funding and per-pupil funding in the 20 largest districts.
• Fiscal 2022 funding initiatives in eight of the largest states.

The second half of the report explores the size and structure of the K-12 instructional materials industry, including:

• Sales by industry segments.
• Increased digital development.
• Upended testing plans.
• Operating performance of selected public companies.
• Stock performance of selected public companies.
• Preponderance of digitally-driven M&A activity.

The report concludes with an outlook based on market trends, including:

• Acceleration of digital tools and online learning.
• New focus on social studies.
• Adjustments to state testing requirements.
• Projected sales of instructional materials by segment through 2024.

Additionally, 12 company profiles provide a look at the variety and focus of various providers if instructional materials.