Publishing for the PreK-12 Market 2012-2013
Attention: There is an updated edition available for this report.
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Published Jun 29, 2012 |
108 Pages |
Pub ID: CURP6748985
Publishing for the PreK-12 Market 2012-2013 is Simba Information's premier resource for expert analysis of the highly competitive PreK-12 school market. Challenging market conditions make this report an essential tool for understanding the dynamics that impact the types of instructional materials, tools and services most in demand in the school market. Industry participants can prepare for changes rendered by the Common Core State Standards to each segment of the PreK-12 school market with the analysis presented in this research, with coverage ranging from textbooks to digital courseware, supplemental materials and trade books.
The most up-to-date business information and market trends in this report provide a complete view of the U.S. school market—all available from Simba Information in a single-source format in this completely updated annual report. Continuing to follow how technology is—or is not—being incorporated in the school market and how it is changing business models of publishers and providers of instructional and ancillary services will be emphasized this year, along with information on specific threats and opportunities.
Topics in Publishing for the PreK-12 Market 2012-2013 include:
- Market size by media segment: textbooks, courseware, supplemental materials, tests, manipulatives, magazines, video and trade books
- Drivers of segment growth
- Impact of emergent technologies, including digital textbooks and digital learning environments
- Exclusive textbook adoption information
- Leading publishers by market segment
- Analysis of landscape metrics: funding, policy and enrollment
- The impact of mergers, acquisitions and partnerships,
- Market segment projections
- Detailed profiles of leading providers of instructional materials and services
Companies profiled in this report include:
- Cambium Learning Group
- Discovery Education
- ePals Corp.
- Goodheart-Willcox
- Triumph Learning (Haights Cross Communications)
- Houghton Mifflin Harcourt Publishing Co.
- K12 Inc.
- McGraw-Hill Education (The McGraw-Hill Cos.)
- Pearson Education
- Peoples Education
- Scholastic Corp.
- School Specialty
- Scientific Learning Corp.
Publishing for the PreK-12 Market 2012-2013 is the essential market and business intelligence for publishers, technology providers, editors, marketers, business development, sales and investment professionals who need to understand the strategies driving the educational publishing industry currently and in the coming years.
- Table of Contents
- Methodology
- Executive Summary
- Chapter 1: Industry Size and Structure
- Introduction
- Instructional Materials Sales Decline in 2011
- Open Territories Offer No Balance to Textbook Adoption Slump
- Steady Erosion in Print Supplements
- Courseware Generates Strongest Growth in 2011
- Ahead of Common Core Changes, State Level Tests Flatten
- Growth Wanes for Modular Software
- Manipulatives Maintain Their Niche
- Trade Books Maintain Niche in Classroom Shelves
- Video Streams into Schools
- Classroom Magazines Struggle
- Electronic Media Projected to Capture 30% Share in 2012
- Pearson Tops Simba’s Publisher Index in 2011
- Pearson, HMH & McGraw-Hill Dominate PreK-12 Instructional Materials
- ePals and Archipelago Learning Generate the Fastest Growth in 2011
- Archipelago Learning Climbs to Top of Operating Performance Index
- Table 1.1: U.S. Elementary and Secondary Education At-a-Glance
- Table 1.2: Sales of Print & Electronic Media to the U.S. PreK-12 School Market 2010-2012P
- Table 1.3: Market Share of Media Used in U.S. Classrooms, 2012P
- Table 1.4: Simba Information’s PreK-12 U.S. Publisher Index,
- 2010 vs. 2011 vs. 2012P
- Table 1.5: Publisher Operating Performance Index, 2011 vs. 2010
- Chapter 2: Enrollment and Demographics
- Introduction
- Public School Enrollment on the Rise
- Decline for Private Enrollment
- Charter School Enrollment on the Rise
- Enrollment Grows in the West and South
- Fastest Growing Counties for K-12 Enrollment
- High Poverty Schools Are a Target
- Schools Growing More Diverse
- Special Needs Students Are a Growing Population
- State Funded PreK Grows Slowly
- Table 2.1: Total Public PreK-12 Enrollment, 2010-2021P
- Table 2.2: Growth in Public Charter School Enrollment
- Table 2.3: Public School 2011-2012 Enrollment by State with % Change from 2010-2011
- Table 2.4: 25 Counties with Largest Enrollment Increases, 2011-2012
- Table 2.5: Students Eligible for Free and Reduced School Lunch in 50 Largest School Districts, 2009
- Table 2.6: 25 Districts with Highest Number LEP/ELL Students
- Table 2.7: 25 Districts with Highest Number IEP Students
- Table 2.8: Preschool Enrollment & Est. Spending Per Child, 2010-2011
- Chapter 3: Funding
- Introduction
- Funding Comes Federal, State and Local
- 2012 Budget Maintained Educational Funding Levels
- 2013 Budget Proposed, Passage Unlikely
- Title I Helps Low-Achieving Students in High Poverty Areas
- Race to the Top Adds Early Learning and District Competitions
- Investing in Innovation Continues to Distribute Funds
- School Improvement Grants Offer Opportunities
- Tapping Special Education Funding
- Most Categories of Stimulus Dollars Have Been Spent
- Demand for E-Rate Funding Outpaces Availability
- State-Level Funding is Volatile
- Average State Per-Pupil Spending on Instructional Materials is $250
- Preschool Spending Also Cut
- Table 3.1: U.S. Dept. of Education Discretionary Spending, FY2011-FY2013P
- Table 3.2: U.S. Dept. of Education Title I State Grant Allocations, 2010-2013P
- Table 3.3: 50 Largest Title I Allocations to LEAs, FY2011
- Table 3.4: Race to the Top 2nd Round Grant Winners
- Table 3.5: Race to the Top 3rd Round Grant Winners
- Table 3.6: Race to the Top Early Learning Challenge Grant Winners
- Table 3.7: School Improvement Grant Allocations, 2010-2013P
- Table 3.8: Federal Grants to States for Special Education, FY 2012
- Table 3.9: Instructional Materials Expenditures by State, 2009-2010
- Table 3.10: Preschool Enrollment & Est. Spending Per Child, 2010-2011
- Chapter 4: Textbooks and Adoptions
- Introduction
- iPads Help Push Textbooks in Digital Direction
- Inkling, Slicebooks Aim to Move the Digital Needle
- Texas and Florida Show Digital Textbook Uptake is Looming
- Common Core Has Potential to Boost Textbook Sales
- Textbook Market: Adoption States and open Territories
- Reading and Mathematics Lead Disciplines in Sales
- Reading/Literature Edges Out Math in 6-12 Segment
- Elementary Sales Top Secondary Sales in 2010
- Adoption Market Under Pressure To Change
- NASTA Becomes SIMRA
- Houghton Mifflin Harcourt Tops 2010 Adoption Publisher Scorecard
- Pearson Secures Second Spot Overall
- Adoptions in 2012 and Beyond
- Texas Revises Adoption Schedule
- Digital Bent to Social Studies Adoption in Florida
- Early Purchasing in Florida
- California Bridge to CCSS Adoption Gets Under Way
- Oklahoma Switches Science and Social Studies Adoptions
- Table 4.1: Textbook Share of Instructional Media Used in U.S. Classrooms, 2010 vs. 2011
- Table 4.2: Projected Implementation Costs of Common Core
- Table 4.3: Top 10 Disciplines for Elementary Textbooks and Materials, 2010
- Table 4.4: Top 10 Disciplines for Secondary Textbooks and Materials, 2010
- Table 4.5: Elementary and Secondary Instructional Materials Sales, 2010 Top 10 States
- Table 4.6: Simba Information’s Adoption Scorecard, 2011
- Table 4.7: Texas Instructional Materials Adoption Cycle
- Table 4.8: 2012 Adopted Florida K-12 Social Studies Materials
- Table 4.9: Submitting Publishers, California Bridge Adoption K-8 mathematics and Language Arts Programs
- Chapter 5: Supplementary Materials
- Introduction
- Supplemental Market Sales Down Slightly
- Schools Are Ready for Electronic Supplementals
- Courseware Sales Up but Modular Sales Flatten
- Video Increasingly Integrated into Instruction
- Print Supplements Still a Substantial Market
- Trade Books Still Have Classroom Appeal
- Magazines Face Challenges
- Manipulatives Market Steady
- Scholastic Tops Supplemental Publisher List
- Future of Supplementals
- Common Core Implementation Will Spur Change
- Partnership Mean New Options
- Schools Develop More Resources for Themselves
- What’s a Supplemental Provider to do?
- Table 5.1: Sales of Supplemental Instructional Materials to the U.S. PreK-12 School Market, 2010-2012P
- Table 5.2: Simba Information’s Supplemental Publisher Index, 2010-2012P
- Chapter 6: Outlook and Forecast
- Introduction
- PreK-12 Instructional Materials to Grow at 1.3% CAGR
- Decline to Slow, Growth Resurgence Seen in 2013
- Table 6.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2011-2015P
- Company Profiles
- Cambium Learning Group
- Discovery Education
- ePals Corp.
- Goodheart-Willcox
- Triumph Learning (Haights Cross Communications)
- Houghton Mifflin Harcourt
- K12 Inc.
- McGraw-Hill Education (The McGraw-Hill Cos.)
- Pearson Education
- Peoples Education
- Scholastic Corp.
- School Specialty
- Scientific Learning Corp.
