PreK-12 Testing Market Forecast 2014-2015

Oct 2, 2014
88 Pages - Pub ID: CURP5225845
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PreK-12 Testing Market Forecast 2014-2015

Support it or disagree with it, standardized testing has become core to students’ educational experience nationwide. While educators debate the value of standardized testing, professionals involved in developing and marketing tests know that this is a highly competitive and dynamic market. And having authoritative information on the issues and challenges associated with the testing market is critical for success.

Simba Information’s PreK-12 Testing Market Forecast 2014-2015 offers decision-makers in all facets of the PreK-12 instructional materials industry insights into the most current business information and market trends affecting the highly competitive testing segment.

In this all-new edition, Simba examines the academic testing market in schools, focusing on the impact of the implementation of the new common assessment and other more rigorous statewide tests to measure proficiency against the Common Core State Standards in English Language Arts and Mathematics. The report addresses progress made toward online delivery of assessment systems and the uncertain future of the consortium tests and applies Simba’s branded expertise in the educational publishing industry to the dynamic market for high-stakes state testing and classroom assessment.

PreK-12 Testing Market Forecast 2014-2015 provides an overview of the K-12 academic testing market and its key segments: high-stakes statewide testing and formative assessment at the district, school and classroom levels. It drills down each segment, providing market data and forecasts for both print and online testing.

Also featured is a complete rundown of the leading vendors currently supplying products and services to the U.S. school testing market. PreK-12 Testing Market Forecast 2014-2015 is an essential market and business intelligence tool for publishers and editors, as well as marketing, business development and investment professionals responsible for developing strategies to succeed in the U.S. school testing market.
Table of Contents 

Methodology

Executive Summary

Chapter 1: Industry Size and Structure 
Introduction 
Types of Tests 
Testing Market Size and Segments 
Change Agent: Common Core 
Indecisions, Dropouts, and Delays 
Backlash Against the Common Core State Standards
Teachers Seek ‘Course Correction’ 
Standardized Testing Comes under Increasing Fire 
Implications for Vendors 
March Toward Online Delivery Continues 
Funds Available Thanks To Industry Trends, Improving Economy 
Table 1.1: PreK-12 Testing Terminology 
Table 1.2: Testing Segments and Market Share 2012-2013 vs. 2013-2014
Table 1.3: Contrasts Between SMARTER Balanced and PARCC Consortia
Table 1.4: Consortia Shares of State-Level ELA Market by Percentage of States 
Table 1.5: Vendors Awarded Consortium Assessment Contracts To Date
Table 1.6: Market for Online Assessments, 2012-2013 vs. 2013-2014 
Table 1.7: Potential Federal Sources of Funding for Assessment 
Table 1.8: Funding Sources PreK-12 Assessments 2013-2014

Chapter 2: State-Level Tests
Introduction 
Changing Competitive Landscape 
Different States, Different Strategies 
Legacy Tests Are Phased Out, After Transition Period 
States in Transition Case Studies 
Iowa Undergoing a Review 
Wyoming: State Stature Precludes Smarter Balanced 
Trends and Issues in State Testing 
Interest in Science and STEM Is Percolating 
Changes Ahead in EOCs, Exit Exams, and Writing
Focus on the Youngest and the Oldest Students 
Special Populations Draw Attention 
Big Progress On Digital Delivery, But We’re Not There Yet 

Table 2.1: Market Share of State Tests, 2012-2013 vs. 2013-2014 
Table 2.2: Consortia Membership and Selected Commercial Contracts by State 
Table 2.3: Leading Alternative Assessment Consortia 
Table 2.4: Leading ELA Assessment Consortia 
Table 2.5: Online Testing Market Size and Share, 2013-2014 

Chapter 3: Classroom-Level Assessments
More Rigor Leads To Market Growth, Tempered by Uncertainty
Configuration of Open Source Tools Is Unknown
Statewide Involvement in Classroom Assessments 
Trends and Issues in Classroom Assessment
Sophistication about Formative Solutions Is on the Rise
Focus on Professional Development
Demand for Online Products Rises; Infrastructure Remains Spotty 
Focus on ELA and Math 

Table 3.1: Market Share of Classroom Assessments, 2012-2013 vs. 2013-2014
Table 3.2: Classroom Assessment Terminology
Table 3.3: Online Classroom Assessment Market Size and Share, 2013-2014 

Chapter 4: Conclusions & Outlook 
Introduction
Classroom Buying To Out-Pace State-Level Purchases 
Continued Transition to Online Delivery 
The State-Level Assessment Market: More Uncertainty Ahead 
Classrooms Continue to Embrace Formative Processes
Next Frontier: Science Assessments Ahead 
Looking for Improved Accommodations 
Piloting Performance Assessments 
Ramifications for Assessment Vendors 

Table 4.1: PreK-12 Assessment Market Forecast, 2013-2014 through 2015-2016P 

Chapter 5: Who’s Who 
Achievement & Assessment Institute (AAI) 
ACT 
American Institutes for Research (AIR) 
Amplify 
ASSETS
Council for Aid to Education 
CTB/McGraw-Hill 
Curriculum Associates 
Data Recognition Corp. 
Dynamic Learning Maps (DLM) 
Edmentum 
ELPA21 
Educational Testing Services (ETS) 
K-3 Formative Assessment Consortium 
MasteryConnect 
Measured Progress 
Naiku 
National Center and State Collaborative (NCSC)
Northwest Evaluation Association (NWEA) 
Pacific Metrics
PARCC 
Pearson Education 
Peoples Education 
Questar Assessment 
Renaissance Learning 
Riverside Publishing 
Scantron 
SEG Measurement
Smarter Balance 
Triumph Learning
Vantage Labs
WestEd 
WIDA Consortium

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