PreK-12 Digital Market Survey Report 2015

Sep 17, 2015
68 Pages - Pub ID: CURP5691348
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PreK-12 Digital Market Survey Report 2015

Schools in 2015 are seeking out instructional materials that can engage students and build their critical thinking and collaboration skills. Even as the Common Core State Standards have come under attack, educators and parents do, for the most part, want rigorous programs that are aligned to standards and can prepare students to live and work in the 21st century world.

A number of factors, including public policy and the increased availability of classroom technology, have encouraged schools to change the ways they have been instructing students. An increasing portion of instructional materials are digital, although print-based products continue to have a large installed base and daily use in most schools.

Seeing these trends, Simba Information partnered with MCH Strategic Data on an Internet survey of teachers to better understand schools’ use of digital instructional materials, specifically core digital programs, online courses, supplemental software, video, games and apps. An initial survey and report were issued in 2014.

PreK-12 Digital Market Survey Report 2015 is the new report about the ongoing digital integration in schools based on a 2015 survey, but including comparative data from the 2014 survey and report.

Over 90% of teachers responding to the April 2015 survey from Simba Information and MCH Strategic Data said they use digital resources for student instruction in their classrooms, but the survey found a range of answers on how teachers find and use those resources.

Market Trends Covered Include:

  • How frequently digital materials are being used
  • For what purposes teachers are using digital resources in class
  • Where teachers turn to acquire digital materials
  • Penetration of specific programs, by title
  • How digital materials are being delivered to students
  • Barriers holding back wider use of digital materials
PreK-12 Digital Market Survey Report 2015 is valuable to providers of digital resources currently in the market or considering entering. Investment and M&A professionals looking to understand areas of potential growth and where opportunities exist for new solutions also will find information they can use.
Executive Summary
Chapter 1: Digital Materials Are Used Widely
Teachers Use Digital Materials
Why Not Use More?
Table 1.1: Teachers Use Digital Resources for Student Instruction
Table 1.2: Major Reasons for Not Using More Digital Materials
Chapter 2: Where Digital Resources Come From
How Digital Instructional Resources Are Used
When Digital Resources Are Used
Where Digital Instructional Resources Come From
Table 2.1: Digital Resources Use vs. Traditional Print
Table 2.2: How Many Hours Digital Resources Used in Average Day
Table 2.3: Most Common Sources for Digital Materials Used in Classrooms
PreK-12 Digital Market Survey Report 2015
Chapter 3: Range of Digital Resources
How Often Digital Instructional Resources Are Used
What Subject Areas Digital Instructional Resources Are Used for
What Purpose Digital Instructional Resources Are Used for
How Students Access Digital Instructional Resources
Table 3.1: Digital Materials Definitions
Table 3.2: How Often Digital Resources Are Used in Classroom
Table 3.3: What Subjects Digital Resources Are Being Used for
Table 3.4: Major Purpose for Which Digital Resources Are Used in Classroom
Table 3.5: How Students Access Digital Resources in Classroom
Chapter 4: Specific Digital Resources Used
Full Digital Curriculum Options in Use
Online Course Use Is Limited
Many Supplemental Software Programs Are in Use
Teachers Find Video Options
Games Enter the Classroom
Types of Apps Being Used
Table 4.1: Use of Learning Management System
Table 4.2: Use of Specific Core Digital Programs
Table 4.3: Use of Specific Online Courses
Table 4.4: Use of Specific Instructional Software Programs
Table 4.5: How Video is Accessed in the Classroom
Table 4.6: Use of Video Programs
Table 4.7: Use of Specific Games
Table 4.8: Types of Apps Used
Table 4.9: Students Purchase/Use Apps on Own for School Work
Chapter 5: The Digital Future
Teachers Plan More Digital Resource Use
Table 5.1: How Many Hours Digital Resources Are in Use in Average Day
PreK-12 Digital Market Survey Report 2015

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