PreK-12 Digital Market Survey Report 2014

Oct 23, 2014
70 Pages - Pub ID: CURP5225846
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PreK-12 Digital Market Survey Report 2014

Support it or disagree with it, standardized testing has become core to students’ educational experience nationwide. While educators debate the value of standardized testing, professionals involved in developing and marketing tests know that this is a highly competitive and dynamic market. And having authoritative information on the issues and challenges associated with the testing market is critical for success.

Simba Information’s PreK-12 Testing Market Forecast 2014-2015 offers decision-makers in all facets of the PreK-12 instructional materials industry insights into the most current business information and market trends affecting the highly competitive testing segment.

In this all-new edition, Simba examines the academic testing market in schools, focusing on the impact of the implementation of the new common assessment and other more rigorous statewide tests to measure proficiency against the Common Core State Standards in English Language Arts and Mathematics. The report addresses progress made toward online delivery of assessment systems and the uncertain future of the consortium tests and applies Simba’s branded expertise in the educational publishing industry to the dynamic market for high-stakes state testing and classroom assessment.

PreK-12 Testing Market Forecast 2014-2015 provides an overview of the K-12 academic testing market and its key segments: high-stakes statewide testing and formative assessment at the district, school and classroom levels. It drills down each segment, providing market data and forecasts for both print and online testing.

Also featured is a complete rundown of the leading vendors currently supplying products and services to the U.S. school testing market. PreK-12 Testing Market Forecast 2014-2015 is an essential market and business intelligence tool for publishers and editors, as well as marketing, business development and investment professionals responsible for developing strategies to succeed in the U.S. school testing market.

Executive Summary

Chapter 1: Digital Materials Come to Classrooms
Teachers Want Digital Materials
Looking to Provide Engagement and Rigor
Technology Needed to Deliver

Table 1.1: Teachers Use Digital Resources for Student Instruction
Table 1.2: Major Reasons for Not Using More Digital Materials

Chapter 2: Role of Digital Resources
How Digital Instructional Resources Are Used
When Digital Resources Are Used
Where Digital Instructional Resources Come From
OER Becomes an Option
Creating and Accessing Digital Content

Table 2.1: Digital Resources Replacing Traditional Print
Table 2.2: How Many Hours Digital Resources Used in Average Day
Table 2.3: Most Common Sources for Digital Materials Used in Classrooms

Chapter 3: Types of Digital Resources
How Often Digital Instructional Resources Are Used
What Subject Areas Digital Instructional Resources Are Used for
What Purposes Digital Instructional Resources Are Used for

Table 3.1: Digital Materials Definitions
Table 3.2: How Often Digital Resources Are Used in Classroom
Table 3.3: What Subjects Digital Resources Are Being Used for
Table 3.4: Major Purpose for Which Digital Resources Are Used in Classroom
Table 3.5: How Students Access Digital Resources in Classroom

Chapter 4:  Specific Digital Resources
Full Digital Curriculum Options Being Used
Alternatives to eTextbooks
Discovering Techbooks
Online Course Options Being Used
Supplemental Software Options Being Used
Video Options Being Used
Searching for Video Business Models
Games Being used in the Classroom
Teachers Like Games, but Need Help
Types of Apps Being Used
Additional App Use by Students

Table 4.1: Use of Specific Core Digital Programs
Table 4.2: Use of Specific Online Courses
Table 4.3: Use of Specific Instructional Software Programs
Table 4.4: How Video is Accessed in the Classroom
Table 4.5: Use of Video Programs
Table 4.6: Use of Specific Games
Table 4.7: Types of Apps Used
Table 4.8: Students Purchase/Use Apps on Own for School Work

Chapter 5:  Future of Digital materials
Teachers Plan More Digital Resource Use
Policy and Funding Will Play a Role
Teachers Need Training
More Options on Content

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