Overview of the U.S. Comic Book & Graphic Novel Market 2010-2011

 
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Published Sep 21, 2010 | 126 Pages | Pub ID: CURP2523144

Overview of the U.S. Comic Book & Graphic Novel Market 2010-2011

Until the last few years, the comic book market, particularly the graphic novel segment, has been a market largely untapped by traditional book publishers. However, a growing number have come to embrace the industry, with both publishers and retailers realizing this diverse market offers significant and numerous opportunities.

Overview of the U.S. Comic Book and Graphic Novel Market 2010-2011 looks to make breaking into the market for comics and graphic novels far easier, while bringing in-depth, exclusive analysis for those already experiencing what the industry has to offer. Catering to each audience, this report offers publishers and retailers in-depth explorations of each unique sub-segment: comic books, graphic novels and manga. It also contains Simba’s trademark bestseller data that tracks the growth of graphic novels over the past five years.

Companies looking to enter or expand in this market will need a deep understanding of the range of comic industry buying habits and a detailed analysis of the competitive landscape to be successful. This report does both, outlining detailed demographic information on the range of comic readers, comparing their age, gender, income and more to both the general population and book buyers.

Overview of the U.S. Comic Book and Graphic Novel Market 2010-2011 is a guide for:

  • Publishers of any size considering entering the comic book market who want to know more about the present opportunities and challenges in this hot segment
  • Larger publishers who have begun to penetrate the graphic novel market but require a better sense of consumer purchasing trends and an accurate growth outlook for the next several years
  • Retailers who are serving the graphic novel market today—or who are evaluating whether they should enter the market—but who need greater insight into how to properly manage a graphic novel section
  • And more

This second edition, which is nearly 75% larger than last year’s, also offers several new additions to bring a more accurate and diverse look into the industry. 

Comic Book & Graphic Novel Market Analysis, Including:

  • Breakdown of bestselling publishers and titles by both total dollar and unit sales, with several bestseller breakdowns offering a dynamic view of the industry.
  • Detailed listings of the top 10 publishers by revenue for each segment of the comic industry, including comic book, graphic novel and manga.
  • In-depth discussions of the industry’s ongoing struggles, including rising prices, distribution troubles and the move to digital platforms.
  • Top publisher profiles offering everything needed for a thorough business examination: estimated revenues, key executive listings, bestseller listings, overview of consumer operations and more.
  • Industry forecasts, including individual projections for the comic book, graphic novel and manga segments.

All of the information is backed by exclusive interviews with several key publishers in the arena, making Overview of the U.S. Comic Book and Graphic Novel Market 2010-2011 a vital market intelligence tool for publishers, marketers, retailers and distributors charged with developing strategies to succeed in the rapidly growing U.S. comic book and graphic novel market.

Table of Contents


Methodology


Chapter 1: ”What a Story” The Who, What and Where of the Industry
Introduction
The Markets
The Direct Market
The Mass Market
The Audience
Gender, Age and Race
Education Level
Employment Status


Table 1.1: Comic Purchasing Population (U.S. Adults) by Gender
Table 1.2: Comic Purchasing Population (U.S. Adults) by Age Bracket
Table 1.3: Comic Purchasing Population (U.S. Adults) by Race
Table 1.4: Comic Purchasing Population (U.S. Adults) by Education Level
Table 1.5: Comic Purchasing Population (U.S. Adults) by Employment Status
Table 1.6: Comic Purchasing Population (U.S. Adults) by Household Income
Table 1.7: Comic Purchasing Population (U.S. Adults) by Marital Status


Chapter 2: ”I Have My Issues” Why Comic Books’ Best Days May Be Behind Them
Introduction
Bestsellers
Bestselling Issues
Bestselling Ongoing Series
Bestselling Limited Series
Bestselling Stand Alone Issues
Comic Book Sales Trends


Table 2.1: Top Comic Book Publishers in the Direct Market, July 2008-June 2010
Table 2.2: Top 20 Bestselling Comic Issues in the Direct Market, By Total Quantity Sold, July 2008-June 2010
Table 2.3: Top 20 Bestselling Comic Issues in the Direct Market, By Total Estimated Dollar Sales, July 2008-June 2010
Table 2.4: Top 20 Bestselling Ongoing Comic Series in the Direct Market, By Total Quantity Sold, July 2008-June 2010
Table 2.5: Top 20 Bestselling Comic Series in the Direct Market, By Total Estimated Dollar Sales, July 2008-June 2010
Table 2.6: Top 20 Bestselling Limited Comic Series in the Direct Market, By Total Quantity Sold, July 2008-June 2010
Table 2.7: Top 20 Bestselling Limited Comic Series in the Direct Market, By Total Estimated Dollar Sales, July 2008-June 2010
Table 2.8: Top 20 Bestselling Stand Alone Comic Issues in the Direct Market
Table 2.9: Comic Book Sales in the Direct Market, By the Month, July 2008-June 2010
Table 2.10: Comic Book Sales in the Direct Market, By Six-Month Intervals, July 2008-June 2010
Table 2.11: Comic Book Sales in the Direct Market, July 2008-June 2010


Chapter 3: ”Headline Material” Graphic Novel, The Industry’s Gem
Introduction
Bestsellers
Bestselling Publishers
Bestselling Market Titles
Bestselling Original Graphic Novels
Bestselling Compilations
Graphic Novels Sales Trends


Table 3.1: Top 10 Trade Book Categories by Consolidated Ranking, 2005-2009
Table 3.2: Top Graphic Novel Publishers in the Direct Market, July 2008-June 2010
Table 3.3: Top Bestselling Graphic Novels in the Mass Market, July 2008-June 2010
Table 3.4: Mass Market Graphic Novel Sales Trends, 2005-2009
Table 3.5: Top 20 Bestselling Original Graphic Novels in the Direct Market, By Total Quantity Sold, July 2008-June 2010
Table 3.6: Top 20 Bestselling Original Graphic Novels in the Direct Market, By Total Estimated Dollar Sales, July 2008-June 2010
Table 3.7: Top 20 Bestselling Compilations in the Direct Market, By Total Quantity Sold, July 2008-June 2010
Table 3.8: Top 20 Bestselling Compilations in the Direct Market, by Total Estimated Dollar Sales, July 2008-June2010
Table 3.9: Comic Purchasing Population (U.S. Adults) Book Purchasing Habits
Table 3.10: Graphic Novel Sales in the Direct Market by the Month, July 2008-June 2010
Table 3.11: Graphic Novel Sales in the Direct Market by Six-Month Intervals, July 2008-June 2010
Table 3.12: Graphic Novel Sales in the Direct Market, July 2008-June 2010


Chapter 4: ”Wobbly Floors” Manga’s burst Bubble
Introduction
Bestsellers
Bestselling Publishers
Bestselling Mass Market Titles
Bestselling Volumes
Bestselling Ongoing Series
Bestselling Limited Series
Bestselling Stand-Alone Volumes
Manga Sales Trends


Table 4.1: Top Manga Publishers in the Direct Market, July 2008-June2010
Table 4.2: Top Bestselling Manga Volumes in the Mass Market, July 2008-June 2010
Table 4.3: Top 20 Bestselling Manga Volumes in the Direct Market, By Total Quantity Sold, July 2008-June 2010
Table 4.4: Top 20 Bestselling Manga Volumes in the Direct Market, By Total Estimated Dollar Sales, July 2008-June 2010
Table 4.5: Top 20 Bestselling Ongoing Manga Series in the Direct Market, By Total Quantity Sold, July 2008-June 2010
Table 4.6: Top 20 Bestselling Ongoing Manga Series in the in the Direct Market, By Total Estimated Dollar Sales, July 2008-June 2010
Table 4.7: Top 20 Bestselling Limited Manga Series in the Direct Market, By Total Quantity Sold, July 2008-June 2010
Table 4.8: Top 20 Bestselling Limited Manga Series in the Direct Market, by Total Estimated Dollar Sales, July 2008-June2010
Table 4.9: Top 20 Bestselling Stand-Alone Manga Volumes in the Direct Market, by Total Quantity Sold, July 2008-June2010
Table 4.10: Top 20 Bestselling Stand-Alone Manga Volumes in the Direct Market, by Total Estimated Dollar Sales, July 2008-June2010
Table 4.11: Manga Sales in the Direct Market by Six-Month Intervals, July 2008-June 2010
Table 4.12: Manga Sales in the Direct Market by the Month, July 2008-June 2010
Table 4.13: Manga Sales in the Direct Market, July 2008-June 2010


Chapter 5: ”Setting Up A New Life” Obstacles, Trends and the Digital Publishing Realm
Introduction
Surging Costs and Prices
The Incredibly Shrinking Audience
People Aren’t Going to The Movies Either
Too Many Books Not Enough Value
A Distribution Monopoly
Going Digital: Opportunities for Publishers and Pirates


Table 5.1: Average Price Top 300 Bestsellers, July 2008-June 2010
Table 5.2: Effects of Editorial Events on Unit Sales
Table 5.3: Effects of Select Movies on Unit Sales of Pivotal Titles
Table 5.4: The Dark Tower Series (Marvel) Unit Sales
Table 5.5: Poll: What are Your Digital Comics Buying Habits Today?


Chapter 6: Forecast and Conclusions
Introduction
Comic Books
Graphic Novels
Manga
Recommendations


“Like No One Else” Profiles of Leading Publishers
Dark Horse Comics
DC Entertainment, Inc.
Digital Manga, Inc.
IDW Publishing
Image Comics, Inc.
Marvel Entertainment, LLC
Random House, Inc.
Tokyopop Group
Viz Media, LLC