Market Opportunities for PreK Instructional Materials 2015-2016

Methodology

Table A: Percentage of Respondents by School Size, 2015 vs. 2013

Table B: Geographic Distribution of Survey Respondents, 2015

Table C: Percentage of 2015 Survey Respondents by Age Level Served

Executive Summary

Chapter 1: Market Size and Structure

Introduction

The Customer

Enrollment Trends

State Funded Enrollment

Head Start

Private Preschools

Local Programs

Characteristics of Survey Respondents

Sources of Funding

Funding Trends

Funding for Instructional Resources

Market Opportunities for PreK Instructional Materials 2015-2016

Table 1.1: PreK Enrollments, Ages 3 and 4, by Market Segment

Table 1.2: What is the Current Enrollment at Your School or Center?

Table 1.3: What is the Primary Funding Source for Your School or Center

Table 1.4: Primary School or Center Funding Source, 2014-2015 vs. 2012-2013

Table 1.5: Primary School or Center Funding Source, 2014-2015 by Enrollment

Table 1.6: Primary School or Center Funding Source, 2014-2015 by Geographic Region

Table 1.7: Enrollment & Per-Child Spending in State-Funded PreK 2013-2014 vs. 2012-2013, by State

Table 1.8: Total Enrollment and Per-Child Spending on State-Funded PreK Programs, by School Year, 2009 through 2014

Table 1.9: Where Did the Funding for Your Instructional Materials Purchases Come From in 2014-2015?

Table 1.10: Source of Funding for Instructional Materials, 2014-2015 vs.\ 2012-2013

Table 1.11: Source of Funding for Instructional Materials, 2014-2015, by Enrollment

Table 1.12: Funding Source for Instructional Materials, 2014-2015, by Geographic Region

Chapter 2: Instructional Resources Used in the PreK Classroom 

Introduction

Market Size and Growth

Types of Instructional Materials Used

Percentage of Budgets Spent on Instructional Materials

Instructional Materials Formats Used in the Classroom

Sales of Instructional Materials by Format

Use of Digital Devices and Materials in PreK Classrooms

Why Digital Devices Are Used in the Classroom

Why Digital Devices Are Not Used in the Classroom

Time Spent with Digital Devices and Materials

Use of Digital Devices for Assessment

Competitive Landscape

Market Opportunities for PreK Instructional Materials 2015-2016

Key Players in the PreK Instructional Materials Market

Purchasing Patterns

Table 2.1: Total Sales of PreK Instructional Materials, By Market Segment, 2014-2015, vs. 2013-2014

Table 2.2: What Instructional Materials Do You Use in the Classroom?

Table 2.3: Instructional Materials Used in the Classroom, 2014-2015 vs. 2012-2013

Table 2.4: Instructional Materials Used by Enrollment Level 2014-2015

Table 2.5: What Percentage of Your School’s or Center’s Total Budget Went toward Instructional Materials in 2014-2015?

Table 2.6: Estimated Share of Budget Spent on Instructional Materials 2014-2015 vs. 2012-2013

Table 2.7: What Formats of Instructional Materials Do Students Use During the Day?

Table 2.8: Format of Instructional Materials Used, 2014-2015 vs. 2012-2013

Table 2.9: Format of Instructional Materials Used by Enrollment, 2014-2015

Table 2.10: Total Sales of PreK Instructional Materials, by Type of Material 2013-2014 vs. 2014-2015

Table 2.11: If Children Use Digital Materials in the Classroom, Which Devices Do They Use?

Table 2.12: Digital Devices Used in the Classroom, 2014-2015 vs. 2012-2013

Table 2.13: Digital Devices used in the Classroom, 2014/20145, by Enrollment level

Table 2.14: Digital Devices Used in the Classroom by Geographic Region, 2014-2015

Table 2.15: Why Digital Materials are Used in the Classroom

Table 2.16: Why Digital Materials are Not Used in the Classroom

Table 2.17: Time Spent on Digital Deices Each Day

Table 2.18: Do Teachers Use a Digital Device in the Classroom for Assessment?

Table 2.19: Teachers Use of Digital Devices for Assessment, 2014-2015 vs. 2012-2013

Table 2.20: Where Were the Instructional Materials Acquired for 2014-2015?

Market Opportunities for PreK Instructional Materials 2015-2016

Table 2.21: Where Instructional Materials Were Acquired, 2014-2015 vs. 2012-2013

Table 2.22: Where Instructional Materials Were Acquired by Enrollment Level, 2014-2015

Table 2.23: Most-Cited Commercial and Non-Profit PreK Materials Used, 2014-2015

Chapter 3: Trends and Policies in the PreK Market

Introduction

PreK Policies at the Federal, State and Local Levels

Federal Developments

State Developments

Local Developments

Influence of K-12 Curriculum Standards

Subject Areas of Importance in PreK

Influence of Consumer Trends in IM Choices

Table 3.1: Total State PreK Appropriations, 2014-2015 vs. 2013-2014

Table 3.2: How Do You Rank the Following Topics When It Comes to Current Instructional Materials Needs?

Chapter 4: Conclusions and Outlook

Introduction

Spending Outlook

Outlook for Digital Resource Use

Sales Forecast for 2015-2016

Table 4.1: Do You Expect Your Budget for Instructional Materials To Rise or Fall in the 2015/2016 School Year, Compared to 2014/2015?

Table 4.2: Comparison of Growth Expectations, 2015 Survey vs. 2013 Survey

Table 4.3: How Do You Expect Your Use of Digital Resources to Change in 2015-2016 from 2014-2015?

Table 4.4: Expected Change in Digital Resource Use in 2015-2016 Compared to 2014-2015, by Enrollment Level Market Opportunities for PreK Instructional Materials 2015-2016

Table 4.5: Expected Change in Digital Resource Use in 2015-2016 Compared to 2014-2015, by Geographic Region

Table 4.6: Total Sales of PreK Instructional Materials, by Market Segment, 2014-2015P vs. 2014-2015

Table 4.7: PreK Instructional Materials Sales by Instructional Type, 2015-2016P vs. 2014-2015

Appendix

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