Market Opportunities for PreK Instructional Materials 2013-2014

Oct 10, 2013
99 Pages - Pub ID: CURP5004617
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Market Opportunities for PreK Instructional Materials 2013-2014 examines the early childhood education market and the potential for sales of instructional materials in this segment. The report focuses on children who are enrolled in Head Start, stateand locally funded public PreK classrooms, and private childcare centers. It excludes kindergarten. Primary attention is paid to the core market of four-year-olds. 

For this report, Simba partnered with MCH Strategic Data to conduct an online and telephone survey of Head Start locations, school-based PreK and early childhood programs, and independent childcare centers. The survey yielded 228 responses through the online portion of the survey and 320 responses through the telephone portion. The bulk of respondents (87%) identified themselves as administrators, with the remaining 13% self-identifying as instructors.

Executive Summary
Chapter 1: Industry Size and Structure
Market Size and Growth
Market Share by Type of Material
Industry Players
Types of Vendors
Table 1.1: Total Sales of PreK Instructional Materials, 2011-2012 and 2012-2013 school years, by Market Segment
Table 1.2: What percentage of your school’s or center’s total budget went toward instructional materials in the 2012/2013 school year?
Table 1.3: What instructional materials do you use in the classroom?
Table 1.4: Total Sales of PreK Instructional Materials, 2011-2012 and 2012-2013
School Years, By Type of Instructional Materials
Table 1.5: What formats of instructional materials do students use during the day?
Table 1.6: Where were the instructional materials used in your classroom(s) during the 2012/2013 school year acquired?
Chapter 2: The Customer
A Fragmented Market
Characteristics of Survey Respondents
Complicated and Confusing
State-Funded Programs
Program Lifespans
Scope and Enrollment
Eligibility Requirements
A Mix of Sites
Part-day vs. Full-day
Standards and Curriculum
Funding Trends
Head Start
Local Programs
Private Chains
Special Education
Table 2.1: What is the current enrollment at your school or center?
Table 2.2: What age levels do you serve?
Table 2.3: Percentage of current state-funded PreK programs launched per decade
Table 2.4: Scope of State-Funded PreK Programs, by Percentage of Districts
Where Available
Table 2.5: Percentage of Four-Year Olds Enrolled in State-Funded Programs, by State
Table 2.6: Eligibility Requirements of State-Funded PreK Programs
Table 2.7: State-Funded Programs, by Day Length
Table 2.8: Percentage of Four-Year-Olds Enrolled in Head-Start Programs, by
State 2012-2013
Market Opportunities for PreK Instructional Materials 2013-2014
Chapter 3: Trends and Drivers
Enrollment Trends
Federal Leadership
States as Drivers of PreK
Standards and Quality
Return on Investment
Growth Areas
Focus on Academics
Whole Child
Addressing Diversity
Infants and Toddlers
The School-Home Connection
Growth Ahead for Assessments
Digital Devices and Content
Professional Development
Table 3.1: Please indicate how important each of the following topics is to your current instructional materials needs, with 1 being not important and 5 being extremely important
Table 3.2: If children use digital materials in the classroom, which devices do they use?
Table 3.3: Do teachers use a digital device in the classroom for assessment?
Chapter 4: Funding Sources
State Funding
Federal Funding
Local Money and Other Sources of Funding
Multiple Funding Sources
Instructional Materials Purchases
Table 4.1: What is the primary funding source for your school or center?
Market Opportunities for PreK Instructional Materials 2013-2014
Table 4.2: Percentage of State-Funded Programs That Charge Fees, 2012-2013
Table 4.3: Preschool Enrollment and Estimated State Spending Per Child, 2011-2012
Table 4.4: Financial Contribution of Selected State-to-State Funded PreK Programs
Table 4.5: Where did the funding for your instructional materials purchases come from in the 2012-2013 school year?
Chapter 5: Looking Ahead
Greater Expectations
Multi-Sector Growth
Looking Ahead
Table 5.1: Do you expect your budget for instructional materials to rise or fall in the 2013-2014 school year, compared to 2012-2013?
Table 5.2: Total Sales of PreK instructional materials, 2012-2013 and 2013-2014, by market segment
Table 5.3: Total Sales of PreK instructional materials, 2012-2013 and 2013-2014, by type of instructional materials
Chapter 6: Case Studies
West Virginia

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