Month-to-Month: Simba's Analysis of Bestseller Trends 2010

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Published Mar 1, 2011 | 70 Pages | Pub ID: CURP6050301
In Month-to-Month: Simba’s Analysis of Bestseller Trends 2010, the acclaimed monthly Scorecards data from our monthly intelligence publication, Book Publishing Report, is consolidated and expanded for a comprehensive analytical narrative of the year’s bestselling publications.

What categories did better in which months? What authors had a tendency to fall out of favor with buyers quickly and which had staying power? What imprints came out on top and when? Only this reference answers these and other questions regarding the increasingly complicated consumer book landscape.

Highlights include:

  • Individual case studies to highlight key industry shifts and trends. This year’s report includes in-depth looks at Stieg Larsson’s Millennium Trilogy, comparisons between Rick Riordan and Stephenie Meyer, an overview of St. Martin’s Press and a look at the ever-expanding romance and biography & autobiography categories

  • Exclusive month-by-month and year-end analysis of 2010’s most prominent titles, authors, imprints and categories, including dozens of never-before-seen charts and tables.

  • Expanded monthly Scorecards analysis, with format and segment performance—including the rise of e-books on national bestseller lists—as well as complete discussions of new titles and authors added to see where consumers are headed now and in coming years.

Have this firsthand intelligence at your fingertips to understand buyer habits, the most popular categories in today's market and where the strengths and weaknesses lie for the top imprints in trade book publishing today.

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