Mathematics/STEM Market K-12: Teaching Methods, Traditional and Digital Materials Used and Needed, and Market Size
In order to provide objective, research-based information on current trends in the K-12
Mathematicsmarket segment, a detailed survey was designed, and then mailed to10,000 Math Curriculum Supervisors at the district level, ClassroomTeachers (grades K-5/6), Math Teachers (grades 6-8 and 9-12), and MathDepartment Chairs (grades 6-8 and 9-12).
Thissurvey report examines educators’ habits and preferences with respect tocore Mathematics programs, supplemental materials, and adoption of newtechnologies, as well as their progress implementing Common Core StateStandards (CCSS), new Common Core assessments, and Science, Technology,Engineering and Mathematics (STEM) education. In addition, the readerwill get a detailed picture of spending on various categories ofMathematics instructional materials and in total for the 2012-13 schoolyear, and valuable insights as to what Math educators are specificallylooking for when they evaluate new Math curriculum materials.
Critical issues covered in this report include:
-Current trends in the elementary and secondary school Mathematicsmarket segments, in terms of preferred instructional strategies, andtypes of materials most frequently used.
-Which publishers and products are used most often at different gradelevels, and how they are perceived by teachers and students.
- The selection criteria educators use to help them choose one program over another.
- The percentage of Mathematics class time spent using digital resources.
- The most popular Math-related web sites used and/or recommended for students.
-The progress being made and the changes being caused by theimplementation of the new Common Core State Standards (CCSS) and CommonCore assessments.
- The progress being made andthe obstacles associated with the implementation of Science, Technology,Engineering and Mathematics (STEM) curriculum and programs.
- Estimated spending in the 2012-13 school year on Math instructional materials by category and in total.
Allresults were analyzed by job title, grade level, geographic region, andadoption vs. non-adoption states to pinpoint the most profitablestrategies for Math product developers/marketers to consider pursuing asthey prepare new Math programs for upcoming adoptions.
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