Mathematics Market, Grades K-12: Teaching Methods, Textbooks/Materials Used and Needed, and Market Size
Mathematics Market, K-12: 2008 is Education Market Research’s latest study of the estimated $1.95 billion U.S. market for Mathematics instructional materials. The Mathematics instructional materials segment experienced a robust 25.8% spending increase from 2005 to 2008, averaging 8.6% year-over-year growth.
This report provides an objective look at this highly competitive and diversified market segment based on the results of a detailed survey that was mailed in spring 2008 to 18,000 math curriculum supervisors, classroom teachers, Math teachers and Math department chairs. The results were analyzed by job title, grade level and geographic region to pinpoint the most profitable strategies for product developers and marketers of Mathematics instructional materials to consider pursuing as they prepare for upcoming adoptions.
Based on the exclusive survey data contained in this report, currently adopted Math programs have been in place longest in the West, Northeast and Midwest regions of the country. This suggests that new Math adoptions are most likely to occur in those three regions within the next year or two.
Mathematics Market, K-12: 2008 identifies what educators are currently using in terms of core and supplemental programs, what they like and dislike about those programs, and what features would influence them to buy a new program.
If you need to know how much educators are spending on various categories of Mathematics instructional materials and what they are most likely to buy in the near future, you can’t afford to be without Mathematics Market, K-12: 2008.