Independent Yellow Pages Markets 2004

Attention: There is an updated edition available for this report.
 
   Single User - $2,295
   Hard Copy Mail Delivery - $2,295


Loading...
Published Oct 31, 2004 | 96 Pages | Pub ID: CU1059751

Independent Yellow Pages Markets 2004: Analysis & Forecast will tell you what independent yellow pages publishers—those not affiliated with a telephone company—will look like in the future. The independent yellow pages market is forecasted to grow and is poised to be the single most influential and opportunity-laden segment of the yellow pages and directory industry in the next few years.

Find out how independent publishers plan to grow and how those plans will impact the industry. You get a thorough analysis of the independent yellow pages industry in the U.S., including its size, structure and market dynamics. The report also gives detailed historical data, as well as projection through 2005. Profiles of over 35 independent publishers detail growth rates, revenue figures, directory strategies; give company descriptions; and list key officers.

Methodology
Executive Summary
Chapter 1: Introduction
  • Overview and Definitions
  • What Is an Independent?
  • A Brief History of the Independent Movement
  • The Expansion Continues: Start-Up Markets
  • Consolidation
  • Litigation in the Yellow Pages Industry
  • Table 1.1: Statistical Summary of the Yellow Pages Industry, 1996-2003
  • Table 1.2: Selected Independent Start-Ups, 2002-2003
  • Table 1.3: Selected Independent Acquisitions, 2002-2004
  • Table 1.4: Yellow Pages Lawsuits, 1982-2004

Chapter 2: Independent Publishers —A Look at the Numbers

  • Introduction
  • The Size of the Independent Yellow Pages Market
  • Ad Rates and CPMs
  • National Ad Revenues
  • Employment
  • Selling Costs
  • Printing Costs
  • Table 2.1: Independent Publisher Revenues, 1996-2004
  • Table 2.2: Yellow Pages Revenues by Publisher Category, 1996-2004
  • Table 2.3: Yellow Pages Market Share by Type of Publisher, 1996-2004
  • Table 2.4: Independent Publishers’ Market Share vs. Telco Publishers’ Market
  • Share, 1996
  • Table 2.5: Independent Publishers’ Market Share vs. Telco Publishers’ Market
  • Share, 2004
  • Table 2.6: Yellow Pages Revenues for Regional Bell Publishers, 2002-2004
  • Table 2.7: Estimated Revenues, 10 Leading Independent Publishers, 2002-03
  • Table 2.8: Estimated Revenues, 10 Leading Independent Publishers, 2003-04
  • Table 2.9: DHC Rates, CPMs In Top Independent Directories, 2003 vs. 2004
  • Table 2.10:Estimated National Revenues, Leading Publishers, 2003
  • Table 2.11: Sales Reps vs. Total Staff, Leading Publishers, 2003
  • Table 2.12: Estimated Revenues Per Sales Rep, 2003
  • Table 2.13: Estimated Revenues Per Employees, Leading Publishers, 2003
  • Table 2.14: Estimated Revenues Per Book, Leading Publishers, 2003
  • Table 2.15: Average Revenue Per Title, Leading Publishers, 2003
  • Table 2.16: Estimated Selling Costs, Leading Publishers, 2003
  • Table 2.17: Estimated Printing Costs, Leading Publishers, 2003

Chapter 3: Leading Publishers in Competitive Markets

  • Introduction
  • Taking the National Route
  • The Metro Markets
  • A Look at the Investors
  • YellowBook USA
  • TransWestern
  • Poised for National?
  • White Directory
  • Valley Yellow Pages
  • Table 3.1: Independents & Telcos, Select Head-to-Head Markets
  • Table 3.2: Yellow Book USA
  • Table 3.3: Yellow Book, Historical Highlights
  • Table 3.4: Yellow Book, Top Ten Books by Circulation
  • Table 3.5: TransWestern, Key Statistics
  • Table 3.6: TransWestern, Historical Highlights
  • Table 3.7: White Directory, Key Statistics
  • Table 3.8: White Directory, Historical Highlights
  • Table 3.9: Valley Yellow Pages, Key Statistics
  • Table 3.10: Valley Yellow Pages, Historical Highlights

Chapter 4: Forecast and Conclusions

  • Market Forecast
  • A Look to the Future
  • Expansion
  • The RBOC Directories
  • Start-Up Operations
  • Table 4.1: Yellow Pages Revenues by Publisher Category, 2002-2004
  • Table 4.2: Independent Publishers’ Market Share 2004

Chapter 5: Profiles of Leading Independent Publishers

  • Associated Publishing
  • Clarke Directory Publications
  • DataNational
  • MacGregor Publishing
  • Names and Numbers
  • Phone Directories Co.
  • TransWestern Publishing
  • Valley Yellow Pages
  • White Directory Publishers
  • YellowBook USA