Going Green: Environmental Challenges in the Yellow Pages Industry 2011

Jun 28, 2011
78 Pages - Pub ID: CURP6059461
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Going Green: Environmental Challenges in the Yellow Pages Industry 2011 is an in-depth look at the size of the yellow pages industry, the amount of paper used to produce books, the amount of waste and recycling efforts, and the court fight over Seattleā€™s ground-breaking ordinance.

The overview also looks at the history of the environmental movement, the leaders on both sides of the issue, when and where it started, what is its status now and, more importantly, where is the industry likely to go? It also studies the resources available to publishers including the Association of Directory Publishers, the Yellow Pages Association and Product Stewardship Institute, the organization that has been working with the associations and environmental groups and mediating stakeholder dialogues.

Going Green: Environmental Challenges in the Yellow Pages Industry 2011 is designed to help publishers, suppliers, investors and environmental groups understand the challenges facing the industry.

Highlights include:

  • Measures taken by industry trade groups and individual publishers to reduce their environmental impact;
  • Opt out and opt in measures and their benefits and weaknesses;
  • Recycling programs;
  • The potential impact on sales;
  • A segment by segment look at the industry;
  • Profiles of key publishers including incumbent and independent;
  • The progress of printers and paper supplies to meet environmental guidelines;
  • Interviews with key executives on both sides of the issue.
Table of Contents
Executive Summary
Going Green: Environmental Challenges in the Yellow Pages Industry 2011
A Brief History of the Movement
The Seattle and San Francisco Ordinances
YP Industry versus Seattle
YP Industry versus San Francisco
Directory Recycling and the Waste Stream
Industry Size and Growth
Industry Trends and Analysis
Increased Competition Leads to Discontinued Directories
Dex One
Local Edge
Usage Numbers-One Third Attributed to IYP
Paper Consumption by Directory Publishers
The Pre-Media Market
Individual Publishers Take the Initiative
AT&T Advertising Solutions
Dex One
Valley Yellow Pages

Table 1: Estimated Yellow Pages Decline if Environmental Restrictions Adopted
Table 2: Proposed Restrictions on YP Industry
Table 3: LSA/ADP Joint Environmental Guidelines
Table 4: Seattle's Environmental Ordinance
Table 5: Largest Directories in Seattle
Table 6: San Francisco's Environmental Ordinance
Table 7: Largest Directories in San Francisco
Table 8: Nondurable Goods Discarded in Municipal Waste Stream,1990-2009
Table 9: Nondurable Goods Generated in Municipal Waste Stream,1990-2009
Table 10: Statistical Summary of the Yellow Pages Industry, 2005-2010
Table 11: Largest U.S. Yellow Pages Directory Publishers, 2010
Table 12: RBOC Yellow Pages Revenue, 2008-2011P
Table 13: Yellow Pages Revenue Growth by Publisher Category, 1996-2013P
Table 14: AT&T's Discontinued Directories
Table 15: Dex One's Discontinued Directories
Table 16: Supermedia's Discontinued Directories
Table 17: Local Edge's Discontinued Directories, 2008-2011
Table 18: Yellow Page References, 2008-2015P
Table 19: YP References Top 10 Headings, Print & Internet, 2009-2010
Table 20: Capacity and Consumption, Uncoated and Groundwood Paper, 2009-2010
Table 21: U.S. Demand for Directory Paper, 2009-2010
Table 22: Outlays for Printing Paper, Other Production and Distribution, Directory Publishing Industry, 2006-2010

Profiles of Leading Print and Internet Yellow Pages Providers
AT&T Communications
Dex One (formerly R.H. Donnelley)
SuperMedia (formerly Idearc Media)
Valley Yellow Pages
Yell Group

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