Going Green: Environmental Challenges in the Yellow Pages Industry 2010

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Published Nov 3, 2010 | 72 Pages | Pub ID: CURP2648050

The yellow pages industry has faced many challenges during more than a century of existence but nothing—including the search engine world headed by Google—surpasses its current challenge: the environmentally green world is coming down hard on the world of yellow. Led by Seattle with its first-ever ordinance requiring the licensing of yellow pages publishers and per-book and per-ton advance recovery, states and municipalities from New York to California are taking aim at the industry on two fronts: forcing a reduction in the number of directories going into the waste stream and taking a share of the industry’s $15 billion annual revenue to offset recycling expenses.

Going Green: Environmental Challenges in the Yellow Pages Industry 2010 is an in-depth look at the size of the yellow pages industry, the amount of paper used to produce books, the amount of waste and recycling efforts, and the likelihood of a court fight that will follow Seattle’s ground-breaking ordinance.

The overview also looks at the history of the environmental movement, the leaders on both sides of the issue, when and where it started, what is its status now and, more importantly, where is the industry likely to go? It also studies the resources available to publishers including the Association of Directory Publishers, the Yellow Pages Association and Product Stewardship Institute, the organization that has been working with the associations and environmental groups and mediating stakeholder dialogues.

Going Green: Environmental Challenges in the Yellow Pages Industry 2010 is designed to help publishers, suppliers, investors and environmental groups understand the challenges facing the industry.

Highlights include:

  • Measures taken by industry trade groups and individual publishers to reduce their environmental impact;
  • Opt out and opt in measures and their benefits and weaknesses;
  • Recycling programs;
  • The potential impact on sales;
  • A segment by segment look at the industry;
  • Profiles of key publishers including incumbent and independent;
  • The progress of printers and paper supplies to meet environmental guidelines;
  • Interviews with key executives on both sides of the issue.
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