Elementary Reading Market: Teaching Methods, Textbooks/Materials Used and Needed, and Market Size

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Published Jun 1, 2007 | 188 Pages | Pub ID: CURP5814556

Elementary Reading Market: 2007 is Education Market Research’s most comprehensive study ever of the estimated $2+ billion Reading instructional materials market in grades K-8 in 2006-2007, with additional information on the $200+ million Writing and $90+ million Spelling materials niches.

This report provides an objective look at this highly lucrative elementary market segment based on the results of a detailed survey that was mailed in spring 2007 to 20,000 classroom teachers, reading teachers, principals and district curriculum/instruction supervisors.

Elementary Reading Market: 2007 identifies the most popular basal Reading series by publisher and grade level, analyzes perceived strengths and weaknesses, and estimates market penetration figures for each of the top series. In addition, the report identifies alternatives to the traditional basal series and ranks the top supplemental programs, including those most frequently used for Reading intervention. The report also pinpoints the most appealing features of currently adopted Reading instructional programs.

If you need to know which Reading programs, materials and publishers are most popular, how much is being spent on Reading materials, estimated Reading market size and growth rate, you can’t afford to be without Elementary Reading Market: 2007.

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