Educational Marketer Newsletter
Educational Marketer has been the pre-eminent source of business news and analysis for educational publishing and marketing for over 40 years. Each 8-page issue is tightly packed with alerts to upcoming adoptions, mergers and acquisitions, and tested success strategies for PreK-12 and college markets.
Our seasoned editorial team uses exclusive rankings of PreK-12, college and supplemental publishers by revenue and market share to benchmark publisher operations and help you evaluate and contrast them against each other. With an emphasis on delivering Simba’s unique brand of metrics, analysis and short- and long-term perspective on events shaping the instructional materials industry, Educational Marketer stands apart from other publications targeted to the educational publishing community.
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After years of providing educational publishing news and analysis through a biweekly subscription, EM is now online and giving subscribers more of the education research you rely on any time of day.
Rest assured that as a subscriber you will still receive the most trusted analysis for educational publishing every two weeks through our print or electronic Educational Marketer newsletter issue, but the individual articles, rankings and publisher wrap-ups will also be available to you as soon as we publish them at EducationalMarketer.net.
Our editorial mission is to thoroughly brief readers on the changes in demographics, enrollment and funding and how they will affect sales of textbooks and technology products to schools and colleges. Subscribers to Educational Marketer gain access to backstage looks at industry leaders and smaller publishers, insights into what's behind the latest textbook and software publisher alliances, and informed perspectives on strategies for non-adoption states.
The same informed market analysis business professionals have counted on for over 40 years...
- PreK-12 textbooks
- Textbook adoption updates and analyses
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Will now be available even sooner and just a click away at EducationalMarketer.net:
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Our coverage features companies such as Barnes & Noble College Bookstores; Bedford, Freeman & Worth; Blackboard; Carnegie Learning; Cengage Learning; CourseSmart; Curriculum Associates; eCampus.com; eCollege; Educational Testing Service; EMC/Paradigm; Follett Corp.; Goodheart-Willcox; Haights Cross Communications; Houghton Mifflin Harcourt; John Wiley & Sons; Jones and Bartlett; Kaplan Inc.; Macmillan; McGraw-Hill Education; Nebraska Book Co.; Oxford University Press; Pearson Education; Peoples Education; The Princeton Review; Questar Assessment; RD School & Educational Services; Renaissance Learning; Scholastic Corp.; School Specialty; Voyager Learning; W.W. Norton; and more.
Educational Marketer is relied upon by top executives and decision makers at all of the leading companies involved in the business of educational publishing. These executives include players such as electronic media and textbook publishers, book manufacturers and investment analysts worldwide. It is the only publication that concentrates on the unique interests and needs of the companies involved in education publishing.
Educational Marketer is produced biweekly, 24 issues per year, which can be delivered in hard copy or digitally by downloading a PDF of the latest edition from your Personal Library.
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Kathy Mickey, Managing Editor/Analyst for Educational Publishing and Educational Marketer
Kathy Mickey is Senior Analyst/Managing Editor of the Education Group at Simba Information, where she is lead analyst in the K-12 and college education markets. Kathy writes the weekly B2B business intelligence newsletter, Educational Marketer, as well as the annual market forecast reports, Publishing for the PreK-12 Market and College Publishing Market Forecast. Kathy joined Simba in 2000 after almost 20 years as a reporter and editor at weekly and daily newspapers, where her focus was education.
Educational Marketer NewsletterVolume 46, Number 14 July 10, 2015 McGraw-Hill Exits Summative Testing as DRC Snags CTB
Will McGraw-Hill Education (New York) miss the K-12 high-stakes summative testing market now that it has sold the guts of its testing arm CTB/McGraw-Hill (Monterey, CA) to Data Recognition Corp. (Maple Grove, MN)? Probably not.
"Our mission at McGraw-Hill Education is to improve educational outcomes, and we feel that we're better positioned to accomplish this by focusing on supporting teaching and learning rather than the summative testing market," company president and CEO David Levin said in announcing the sale at the end of June.
Once one of the largest companies (with Harcourt Assessment, Houghton Mifflin's Riverside and Pearson) to dominate the testing business, CTB currently provides tests for about 8 million students. McGraw-Hill has owned CTB, founded in 1926, since 1965.
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Educational Marketer Newsletter
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