Educational Marketer Newsletter

 
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Educational Marketer has been the pre-eminent source of business news and analysis for educational publishing and marketing for over 40 years. Each 8-page issue is tightly packed with alerts to upcoming adoptions, mergers and acquisitions, and tested success strategies for PreK-12 and college markets.

Our seasoned editorial team uses exclusive rankings of PreK-12, college and supplemental publishers by revenue and market share to benchmark publisher operations and help you evaluate and contrast them against each other. With an emphasis on delivering Simba’s unique brand of metrics, analysis and short- and long-term perspective on events shaping the instructional materials industry, Educational Marketer stands apart from other publications targeted to the educational publishing community.

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Our coverage features companies such as Barnes & Noble College Bookstores; Bedford, Freeman & Worth; Blackboard; Carnegie Learning; Cengage Learning; CourseSmart; Curriculum Associates; eCampus.com; eCollege; Educational Testing Service; EMC/Paradigm; Follett Corp.; Goodheart-Willcox; Haights Cross Communications; Houghton Mifflin Harcourt; John Wiley & Sons; Jones and Bartlett; Kaplan Inc.; Macmillan; McGraw-Hill Education; Nebraska Book Co.; Oxford University Press; Pearson Education; Peoples Education; The Princeton Review; Questar Assessment; RD School & Educational Services; Renaissance Learning; Scholastic Corp.; School Specialty; Voyager Learning; W.W. Norton; and more.

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Kathy Mickey, Managing Editor/Analyst for Educational Publishing and Educational Marketer
Kathy Mickey is Senior Analyst/Managing Editor of the Education Group at Simba Information, where she is lead analyst in the K-12 and college education markets. Kathy writes the weekly B2B business intelligence newsletter, Educational Marketer, as well as the annual market forecast reports, Publishing for the PreK-12 Market and College Publishing Market Forecast. Kathy joined Simba in 2000 after almost 20 years as a reporter and editor at weekly and daily newspapers, where her focus was education.

From the pages of the ...

Educational Marketer Newsletter

Volume 46, Number 14 July 10, 2015 McGraw-Hill Exits Summative Testing as DRC Snags CTB

Will McGraw-Hill Education (New York) miss the K-12 high-stakes summative testing market now that it has sold the guts of its testing arm CTB/McGraw-Hill (Monterey, CA) to Data Recognition Corp. (Maple Grove, MN)? Probably not.

"Our mission at McGraw-Hill Education is to improve educational outcomes, and we feel that we're better positioned to accomplish this by focusing on supporting teaching and learning rather than the summative testing market," company president and CEO David Levin said in announcing the sale at the end of June.

Once one of the largest companies (with Harcourt Assessment, Houghton Mifflin's Riverside and Pearson) to dominate the testing business, CTB currently provides tests for about 8 million students. McGraw-Hill has owned CTB, founded in 1926, since 1965.

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March 6, 2015 Volume 46, Number 5
Educational Marketer Newsletter
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