Education Publishing Knowledge Center

Get the best education publishing market research conveniently and easily while maximizing your budget.

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Access Expert Research and Insights into the Education Publishing Market

For more than 40 years, Simba Information has been widely recognized as the leading authority for market intelligence and forecasts in the publishing industry. Simba Information focuses on markets, trends and development in the educational technology/instructional materials publishing industry, including sectors such as early childhood education (preschool), elementary & secondary education (K-12) and higher education (including for-profit career colleges).

Simba Information publishes information on topics including:

  • Emerging Technologies
  • Textbook/ Instructional Materials Adoptions
  • Adaptive Learning
  • School Improvement Initiatives
  • Case Studies of School District/State Technology Initiatives
  • Flipped Classrooms
  • K-12 Professional Development
  • K-12 Testing
  • Multimedia Materials in Higher Education
  • E-Textbooks
  • And more

Leverage Simba Information as Your Trusted Business Insights Partner

Education Publishing Knowledge Center

Identifying business opportunities. Validating internal assumptions. Sizing up the competition. Exploring new markets. Serving as a “gut check.” Our research performs a variety of “jobs” for our clients, but one theme runs throughout: without it, few, if any, are willing to make major business decisions. As one business executive told us, our content is “essential. We can’t operate in a vacuum. Market research is our 'eyes and ears' on the market.” With a Knowledge Center, you gain the peace of mind that comes with having a credible, reliable and trusted partner.

  • "External research is essential. We can't operate in a vacuum, and we can't do much of anything without MR. It's our eyes and ears on the market — without it, we can't make the multimillion dollar decisions we need to make."
    — A global education publisher
  • "Our marketing and strategy departments use MR to inform the primary research they conduct — it serves as a knowledge base and helps with innovation efforts. What does the consumer want, and how do we apply our own solutions to that?"
    — A leading global food & beverage company
  • "We use market research to get a better understanding of consumer motivation. What portion of customers is opting for lower-cost brands that are ‘good enough?’ How can we account for differences between specific types of consumers and how they approach the buying process?"
    — A manufacturer in the construction industry
  • "We use industry studies to get a macro-level view of what’s happening in the industry and to get a thumbs up or thumbs down sense of how various product and market segments will perform in the future."
    — A large chemical company
  • "People who work in new market development use research to identify what’s next and learn about unfamiliar markets."
    — A global life science company

Save on Research Spending

The Knowledge Center subscription is a predictable and cost-effective solution for your research budget. You pay a fixed annual fee - no more finding funds for reports you want to buy, as everything we publish in the education publishing vertical is included. And you save thousands, as the subscription comes with a global site license. Any and all of your colleagues can have access, based on your needs and policies.


Speed Your Research Efforts with Our Cutting Edge Technology

Education Publishing Knowledge Center

The Education Publishing Knowledge Center is powered by world-class technology to provide a superior user experience that’s simple, intuitive and efficient. With our platform, you can:

  • Full-text search across the entire catalog, including Keyword in Context (KWIC) search capabilities
  • Gain unlimited access to individual tables, charts, sections, or full reports
  • Customize alerts for individual users to track markets of interest
  • Access optional workflow tools, such as project code assignment functionality, to track projects and assign costs, searches, downloads, etc.
  • Utilize robust real-time usage statistics to see how and where the information is used
  • Download tables into Excel spreadsheets, figures into PowerPoint slides and the report into a Word or PDF document
  • Clip selections of content to create your own, customized report
  • Share notes and findings with colleagues
  • Translate content into multiple languages

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