The Current Role Of The Core Reading Textbook

By Robert M. Resnick, Ph.D., Education Market Research

According to the results of a fall 2013 survey of the elementary Reading market segment, conducted by Education Market Research (EMR), a clear majority of the educators sampled (73.3%) still have a core/basal Reading series which they either “follow very closely” (28.8%) or, more often, from which they “pick and choose parts of it to use as needed” (44.5%). Only 26.7% indicated they do not use a core Reading series. [Thus the number not us...


District RTT Awards $120 Million to Five Winners

From Electronic Education Report , January 3, 2014

The Department of Education in December awarded $120 million to five grantees in the second round of its district-level Race to the Top competition. The winners are:



Clarendon County School District Two (consortium of four rural districts), South Carolina, $25 million; Clarksdale Municipal School District, Mississippi, $10 million; Houston Independent School District, Texas, $30 million; Kentucky Valley Educational Cooperative (consortium ...


Knewton Partners with Gutenberg Technology

From Electronic Education Report , Dec. 9, 2013

Knewton (New York) in December forged a partnership with the publishing platform Gutenberg Technology (Paris and New York) to develop and distribute interactive course materials for Apple, Android and Windows tablets and smartphones that include Knewton-powered personalization without additional technical work.

“The significance of this deal is that we are now working with all of these new education companies that are playing integral and impor...


The Stubbornness of Print and the Consistency of Change

The Stubbornness of Print and the Consistency of Change

By: Michael Norris

As I write this, Simba Information is preparing to move offices. For any subscriber, at any organization of any size, you know exactly what kind of headache this is causing.

We’ve been where we are in the city of Stamford, Connecticut since President Bush’s first term. Without the same generous amount of storage space in our new quarters, we have been spending a lot of time sorting through paper.

In one drawer I found handwritten notes I jotted down during a 2010 AAP mee...


Discovery Expands with Espresso Acquisition

From Electronic Education Report, November 25, 2013

Discovery Communications (Silver Spring, MD) in November acquired Espresso Group Ltd, (London and Deerfield, IL), a provider of digital education content, primarily in the U.K.

The acquisition is part of Discovery’s overall expansion strategy for Discovery Education and is in line with Discovery Education’s plan to support educators globally as they transition from textbooks to digital learning environments.

Discovery will maintain Espres...


Discovery Education Revenue Down in Q3

Discovery Education Revenue Down in Q3

From Electronic Education Report , November 11, 2013

Education revenue at Discovery Communications for the third quarter was $22 million, down 12% from $25 million in the prior-year quarter, reflecting changing timing of the sale of some assessment products. For the nine months ending Sept. 30, Discovery Education revenue was $73 million, up 4.3% from the prior year.

Adjusted operating income before depreciation and amortization for Education was $2 million in the third quarter, down from $5...


Want to Buy Your Kid an iPad? Read This First

Want to Buy Your Kid an iPad? Read This First

By: Michael Norris

The latest versions of the iPad are shipping today: the iPad Air and the iPad Mini. Both are improved, and with the price of the tablets still the same as last year (save for a $30 price reduction for the first generation of the iPad Mini) there are probably a lot of people thinking about giving one as a gift this year-or buying one for themselves and handing their ‘outdated’ tablet to their children.

They’ve seen the cute commercials, just like I have. This is the generat...


Children’s/YA Books Often Bypassing Intended Audience in Digital World

Children’s/YA Books Often Bypassing Intended Audience in Digital World

Simba Information, a media and market research firm behind The Rise and Impact of Self Publishing 2013-2014 , The iPad and Its Owner and other intelligence tools, has released the eighth edition of Children’s Publishing Market Forecast, which has increased its coverage of activity in the children’s/YA book market to educational apps to be used by children.

Since the core of Children’s Publishing Market Forecast 2014 is based on a series of nationally representative surveys of 2,000 adults, thi...


Amazon Raises Profile in Education with TenMarks Acquisition

From Electronic Education Report , October 28, 2013

Amazon’s (Seattle) October agreement to purchase TenMarks (Burlingame, CA), a provider of web-based K-12 math programs, is seen as a signal from the retail giant that it will be looking to sell more education content and apps and will try to make Kindles a more attractive option for schools seeking tablet computer devices.

“Amazon and TenMarks intend to develop rich educational content and applications, across multiple platforms, that we th...