How Prevalent Is Digital Device Usage in Classroom Instruction?

Some of the most frequently asked questions around EMR in recent months have been about the deployment of tablet computers and other mobile devices in K-12 classrooms. If you are a computer company, such as Apple, Microsoft, Samsung, Google, etc., or an investment banker who follows computer companies, you obviously need to know how your brand is doing compared to its competitors. You’d want to know who has the highest market share. Ideally, you’d also like to know which tablet brand(s) educator...


Samsung Markets to Schools

Simba Information talked to Samsung senior manager education Diane Ashby about company efforts in K-12 in the March 28 issue of Electronic Education Report. An accompanying article in the issue details Samsung’s partnerships with three school districts.

Samsung (Ridgefield Park, NJ) is a brand widely known in the consumer space that also competes in the K-20 market; this spring the company is introducing new Chromebook and tablet options for schools.

Samsung is hearing that there are three a...


Children’s/YA Books Often Bypassing Intended Audience in Digital World

Children’s/YA Books Often Bypassing Intended Audience in Digital World

Simba Information, a media and market research firm behind The Rise and Impact of Self Publishing 2013-2014 , The iPad and Its Owner and other intelligence tools, has released the eighth edition of Children’s Publishing Market Forecast, which has increased its coverage of activity in the children’s/YA book market to educational apps to be used by children.

Since the core of Children’s Publishing Market Forecast 2014 is based on a series of nationally representative surveys of 2,000 adults, thi...