Simba Completes Acquisition of EMR

Simba Information, EM’s parent, in July completed its acquisition of Education Market Research, merging the two leading providers of business intelligence on the PreK-12 and college markets for instructional materials.

EMR contributes a curriculum-based market analysis based on proprietary surveys that EMR has conducted through the years to Simba’s thematic approach to current issues facing the education publishing industry-examining such topics as the shift to digital in curricula, the testin...