Want to Buy Your Kid an iPad? Read This First

Want to Buy Your Kid an iPad? Read This First

By: Michael Norris

The latest versions of the iPad are shipping today: the iPad Air and the iPad Mini. Both are improved, and with the price of the tablets still the same as last year (save for a $30 price reduction for the first generation of the iPad Mini) there are probably a lot of people thinking about giving one as a gift this year-or buying one for themselves and handing their ‘outdated’ tablet to their children.

They’ve seen the cute commercials, just like I have. This is the generat...


Children’s/YA Books Often Bypassing Intended Audience in Digital World

Children’s/YA Books Often Bypassing Intended Audience in Digital World

Simba Information, a media and market research firm behind The Rise and Impact of Self Publishing 2013-2014 , The iPad and Its Owner and other intelligence tools, has released the eighth edition of Children’s Publishing Market Forecast, which has increased its coverage of activity in the children’s/YA book market to educational apps to be used by children.

Since the core of Children’s Publishing Market Forecast 2014 is based on a series of nationally representative surveys of 2,000 adults, thi...