Simba Completes Acquisition of EMR



Simba Information, EM’s parent, in July completed its acquisition of Education Market Research, merging the two leading providers of business intelligence on the PreK-12 and college markets for instructional materials.

EMR contributes a curriculum-based market analysis based on proprietary surveys that EMR has conducted through the years to Simba’s thematic approach to current issues facing the education publishing industry-examining such topics as the shift to digital in curricula, the testing market and K-12 technology tools and trends, as well as its annual study on national textbook/instructional materials adoptions.

"Our acquisition of EMR provides Simba with a strong set of data and content that neatly complements our content and enhances our reputation in the education market," said Kathy Mickey, senior analyst and managing editor at Simba. "And this move occurs in parallel to initiatives the Simba education team has launched recently, such as publishing a new quarterly report on the market for start-ups in education technology and a new title on the market for consumer education products."

With roots back to 1968, Simba Information has been tracking the publishing industry for nearly 50 years; it currently offers two newsletters-Educational Marketer and Electronic Education Report-and several syndicated market research studies yearly covering the education publishing industry, including its authoritative annual report Publishing for the PreK-12 Market.

Founded by Dr. Robert Resnick, EMR analyzed the U.S. K-12 school market in all of it facets and in each of its grade levels, developing a data resource of original studies it conducted using an information gathering network comprising tens of thousands of educators.