- by mnorris@marketresearch.com
- October 22 2013
- Children’s Books
- tablets
- e-reading
Children’s/YA Books Often Bypassing Intended Audience in Digital World
Simba Information, a media and market research firm behind The Rise and Impact of Self Publishing 2013-2014 , The iPad and Its Owner and other intelligence tools, has released the eighth edition of Children’s Publishing Market Forecast, which has increased its coverage of activity in the children’s/YA book market to educational apps to be used by children.
Since the core of Children’s Publishing Market Forecast 2014 is based on a series of nationally representative surveys of 2,000 adults, thi...
Amazon Raises Profile in Education with TenMarks Acquisition
From Electronic Education Report , October 28, 2013
Amazon’s (Seattle) October agreement to purchase TenMarks (Burlingame, CA), a provider of web-based K-12 math programs, is seen as a signal from the retail giant that it will be looking to sell more education content and apps and will try to make Kindles a more attractive option for schools seeking tablet computer devices.
“Amazon and TenMarks intend to develop rich educational content and applications, across multiple platforms, that we th...
