The Complete K-12 Report 2015

Jan 7, 2015
754 Pages - Pub ID: CURP5815200
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THE COMPLETE K-12 REPORT: 2015


BROAD K-12 EDUCATION MARKET COVERAGE, WITH STRONG EMPHASIS ON THE SHIFT TO DIGITAL EDUCATION RESOURCES



The Complete K-12 Report: 2015 contains thoroughly updated and expanded K-12 education market intelligence, based on literally dozens of EMR’s own proprietary surveys in K-12 Market Size & Structure, Market Size for Textbooks & Supplemental Materials, Market Size and Growth Rates for Digital Products and Services, The Social Studies Market, The Reading Market, The Mathematics Market, The Effects Of Common Core State Standards, Public School Enrollments & Funding, and much more!

All sixteen chapters are updated, of course, with most of them 100% updated, and one of them on Tablets/Chromebooks/Mobile Devices brand new to this year’s edition.

Along with this extraordinarily broad K-12 education market coverage, Simba Information's The Complete K-12 Report 2015 goes into great depth in one of the most pivotal areas of the K-12 education market: the shift from published instructional materials to digitized education resources.

TABLETS/CHROMEBOOKS/MOBILE DEVICES IN K-12 EDUCATION:



We know schools are purchasing tablets, and other mobile devices for student use. EMR thoroughly documents which brands they are buying, in what quantities and, most importantly, what they are doing with them.

The top of the trees numbers, in terms of the installed base of computing devices in K-12, are impressive at first glance. Based on EMR’s present survey data, there appear to be approximately 13.2 million computing devices in K-12 schools, composed mainly of desktops (4.7 million), laptops (3.9 million), and tablets (2.3 million). However, when that number is spread across 48 million public school students in the U.S. we get a student to computer ratio of 3.6:1, a far cry from the ideal ratio of 1:1.

Having said that, the growth of the K-12 education market, specifically in the tablet market segment, is quite robust, certainly by normal K-12 standards. Looking at the average tablet spending figure of $54,857 cited by the district-level respondents, Simba arrived at an estimated 2013-14 spending of $925 million. Using an average tablet price of $476, that projects to around 1.9 million tablets purchased by K-12 schools and districts in 2013-14 alone.

When they were asked how much their school or district spending on tablets will increase in the 2014-15 school year, compared to 2013-14, the average response was an 8.6% increase.

The next obvious question is, “who is the beneficiary” of all this K-12 spending on tablets? The simple answer to that is Apple’s iPad. There were over twenty different tablet brands cited by the educators, but none more frequently than the iPad (79.7%). Microsoft Surface (10.2%), Samsung Galaxy Note (6.9%), and Google Nexus (6.3%) followed the iPad.

Chromebooks appear to have crossed the 1 million units mark, with approximately 1.2 million currently in place in K-12.

THE SHIFT TO DIGITAL EDUCATION RESOURCES:



EMR has been detecting a significant K-12 market shift in K-12 in the direction of digital educational resources, so much so that Simba Information now believes the calendar year 2009 may go into the history books as the year the balance finally shifted from primarily printed to primarily digitized education resources in the K-12 school market. 

Among the 86 education companies analyzed in EMR’s 2014 Supplemental Products Market survey, the most frequently cited product medium for delivering instructional materials was online/digital delivery (82.6%), followed by print (65.2%).
CHAPTER ONE: EXECUTIVE SUMMARY
CHAPTER TWO: SIZE AND STRUCTURE OF THE K-12 MARKET
Top Players In K-12 And College Publishing
School Publishers
College (Higher Education) Publishers
K-12 Market Size By Segment
K-12 Market Growth Rates
Supplemental Market Industry Survey
Market Size By Subject And Grade Level
Market Size And Projections 2006-07 Through 2017-18
Pupil Enrollments Related To Dollar Size Of The K-12 Market
Using Grade Enrollments To Estimate Market Size
AAP Statistics On El-Hi Sales
CHAPTER THREE: INDUSTRY SURVEY OF THE SUPPLEMENTAL MARKET
Definition Of “Supplemental Products Market”
Participants In The Supplemental Products Market Survey
Method
Analysis Of Results
Characteristics Of The Participating Companies
Market Size, Structure And Growth Rate
Number Of Companies In Supplemental Products Market
Reported Market Size
Sales Forecast And Confidence Level For 2014
Product Development Plans And Sales Of Digital Products
Comparing “High Digital” And “Low Digital” Companies
Sizing The Market For Pre-K-12 Digital Educational Resources
Market Trends Related To Implementation Of Common Core Standards
Extrapolating From Reported Sales To Total Market Size
Supplemental Instructional Materials
School Consumable Supplies
Hardware/Equipment/Furniture
Total Supplemental Products Market
Supplemental Materials Growth Forecast For 2014
Analysis Of Sales Dollars By Channel
Analysis Of Sales Dollars By Combined Channels
Analysis Of Supplemental Sales By Subject Area
Analysis Of Sales By Four Core Curriculum Areas
Supplemental Market Size By Subject Areas
Analysis Of Supplemental Sales By Product Application
School Supplies
Equipment/Furniture
` Summary And Conclusions
The Market Outlook Is Good And Getting Better
Characteristics Of The Participating Companies
Market Size And Structure
Supplemental Materials Growth Forecast For 2014
Analysis Of Sales By Four Core Curriculum Areas
Analysis Of Supplemental Sales By Product Application
CHAPTER FOUR: MERGERS & ACQUISITIONS IN EDUCATIONAL PUBLISHING
Renaissance Learning Is Sold To Hellmann & Friedman
A Survey Of 2014 M&A’s
A Survey Of 2013 M&A’s
A Review Of 2012 M&A Activity
Deals In 2011
Activity In 2010
A Perspective On The M&A Scene Of Recent Years
Deals Categorized
CHAPTER FIVE: ENROLLMENTS AND EXPENDITURES
The Make-up And Structure Of The Education Market
Trends In Student Enrollment, Numbers Of Schools
DOE Surveys Regional Enrollment For 2010 & 2016
DOE Data On K-12 Expenditures
Simba Information On School Funding
Introduction
Funding Rises Over 10-Year Period
Average State Per-Pupil Spending on Materials Trends Down
2014 Funding Stabilized After Passage of Budget Bill
2015 Budget Proposed, Prospects Dim
Title I Helps Low-Achieving Students in High-Poverty Areas
Race to the Top Continues with Changes
Investing in Innovation Continues
School Improvement Grants Continue
Tapping Special Education Funding
E-Rate Funding Update Will Boost Connectivity
State-Level Funding Is Improving
CHAPTER SIX: K-12 ENROLLMENT BY SUBJECT & GRADE
Course Enrollment Estimates
Art
English/Language Arts
Foreign Language
Mathematics
Music
Science
Social Studies/Social Sciences
Career & Technical Education
Summary: Highest Course Enrollments
Elementary Level
Middle/Junior High Level
Senior High Level
CHAPTER SEVEN: ADOPTIONS: STATES, SCHEDULES & CONTACTS
Adoption States And Open Territories
Bureaucratic Hurdles
ECS Presents State Adoption Policies
Adoption Opportunities
CHAPTER EIGHT: ADOPTION AND OPEN TERRITORY STATES: COMPARISON
OF READING, SCIENCE, MATH, AND SOCIAL STUDIES USAGE PATTERNS
The Role of the Core Reading Program
Reading Textbooks Currently Adopted
Age Of Currently Adopted Programs
Trends In Core Reading Series Usage
Curriculum Materials Needed For The Common Core
Standardized Reading Assessments
Progress Implementing Common Core Standards And Assessments
Response To Intervention (RTI)
The Shift To Digital In Reading
The Role Of The Core Science Program
The Role Of The Core Mathematics Program
Comparison Of Trends In Adoption vs. Non-Adoption States
Math Textbooks Currently Adopted
Age Of Currently Adopted Math Programs
The Importance Of Common Core State Standards
The Switch To Digital
The Role Of The Core Social Studies Program
Adoption & OT: Comparison Of Social Studies Usage Patterns
CHAPTER NINE: SEGMENT ANALYSIS BY CURRICULUM AREAS & GRADE LEVELS
Market Analysis By Segment: Science, Grades K-12
The Current Role Of The Core Science Program
Science Programs Currently Adopted
Age Of Currently Adopted Programs
Level Of Satisfaction With Currently Adopted Science Programs
The Current Role Of Hands-On Science Programs
Ranking Of Sources For Science Supplies And Equipment
Types Of Materials Used On A Frequent Basis
The Shift To Digital Resources In The Science Market Segment
STEM Education
Expenditures For Science Instructional Materials And Market Size
Adoption vs. OT States: Comparison Of Educator Behaviors
Summary And Conclusions
STEM Has Not Gained Traction In K-12 Classrooms
Science Expenditures/Market Size In A Holding Pattern
Currently Adopted Science Programs Are Aging
Science Textbooks Still Play A Central Role
Evidence Of The Shift To Digital In Science Classrooms
Adoption vs. Open Territory States
Market Analysis By Segment: Elementary Reading
The Current Role Of The Core Reading Textbook
Age Of Currently Adoption Programs
Satisfaction With Currently Adopted Reading Programs
Trends In Core/Basal Reading Series Usage
Reading Textbooks Currently Adopted
Suggested Improvements To Currently Adopted Reading Programs
Alternatives To The Core Reading Series
Curriculum Materials Needed To Address The Common Core Objectives
Reading Assessment Practices
Progress Implementing New Common Core Standards & Assessments
Leading Common Core Providers
Leveling Systems
Response To Intervention (RTI)
The Shift To Digital In The Reading Market Segment
Expenditures For Reading Instructional Materials/Market Size
Adoption And OT States: Comparison Of Reading Program Patterns
Reading Textbooks Currently Adopted
Age Of Currently Adopted Programs
Trends In Core Reading Series Usage
Curriculum Materials Needed For Common Core
Standardized Reading Assessments
Progress Implementing Common Core Standards And Assessments
Response To Intervention (RTI)
The Shift To Digital In Reading
Summary And Conclusions
Reading Market Trends
Curriculum Materials Needed To Address The Common Core Objectives
Expenditures For Reading Instructional Materials/Market Size
Market Analysis By Segment: Mathematics, Grades K-12
The Current Role Of The Core Math Series
Math Textbooks Currently Adopted
Age Of Currently Adopted Math Programs
Satisfaction With Currently Adopted Math Programs
Sources Of Effective Supplemental Mathematics Resources
The Shift To Digital In The Mathematics Market Segment
Ranking Of Math Program Features
Expenditures For Math Instructional Materials And Market Size
Implementing The New Common Core State Standards
Implementing The New Common Core Assessments
STEM Education: Progress And Obstacles
Comparison Of Trends In Adoption vs. Non-Adoption States
Summary And Conclusions
Implementing The New Common Core Standards And Assessments
The Shift To Digital In The Mathematics Market Segment
Expenditures For Math Instructional Materials & Estimated Market Size
Comparison Of Trends In Adoption vs. Non-Adoption States
Market Analysis By Segment: Social Studies, Grades K-12
Types Of Instructional Materials Used On A Frequent Basis
Core Social Studies Textbooks Currently In Use
Age And Satisfaction With Currently Adopted Programs
Respondents’ Likes & Dislikes Regarding Currently Adopted Textbooks
Buying Or Renting Used Textbooks In The Social Studies Curriculum Area
Alternatives To The Core Social Studies Textbook
Usage Of Maps, Globes, And Atlases
Supplemental And Reference Products
Effects Of Common Core Standards On The Social Studies Curriculum Area
The Shift To Digital In The Social Studies Market Segment
Favorite Social Studies-Related Sites For Student Use & Teacher Resources
Professional Development Time And Delivery Modes
Topical Areas In Which Teachers Are Most Likely To Buy New Materials
Expenditures For Social Studies Instructional Materials/Market Size
Adoption And OT States: Comparison Of Social Studies Usage Patterns
Summary And Conclusions
Core Social Studies Textbooks Currently In Use
Progress Implementing Common Core Standards
The Shift To Digital In The Social Studies Market Segment
Expenditures For Social Studies Instructional Materials/Market Size
Topical Areas In Which Teachers Are Most Likely To Buy New Materials
Adoption And OT States: Comparison Of Social Studies Usage Patterns
CHAPTER TEN: SEGMENT ANALYSIS, SPECIAL MARKETS
USED Proposes New Priorities For Selecting Title I Grantees
Assessment Market
Pre-K-12 Testing And Assessment Market
Summary Of EMR’s 2013 Assessment Market Survey Results
All Common Core All Of The Time
Learning Management Systems
Test Preparation Materials And Usage
Most Important Features Of Classroom Testing Products
Response To Intervention (RTI) Market
Early Childhood Market
Profile Of The Typical Early Childhood Classroom
Screening For Early Learning And Developmental Skills
Types Of Learning Materials Used On A Frequent Basis
Organization Of The Early Childhood Curriculum
Most Important Early Childhood Themes
Class Time Allocated To Pre-Reading Skills
Class Time Allocated To Subject Areas
Usage Of Software And Internet
Market Size For Early Childhood Materials
Professional Development Related To Early Childhood Programs, Personnel
Early Learning Furniture: Purchase Decision Making, Spending, Loyalty
Educators’ Familiarity With Early Learning Furniture Suppliers
Purchasing Decision Makers And Decision Influences
Manufacturer’s Brand Of Early Learning Furniture
Expenditures For Early Learning Furniture & Market Size
Rankings, Ratings Of Top Providers Of Early Childhood Learning Materials
Summary And Conclusions
Market Size For Early Childhood Materials
Types Of Learning Materials Used On A Frequent Basis
Most Important Early Childhood Themes
Class Time Allocated To Subject Areas
Usage Of Software And Internet
PD Related To Early Childhood Programs, Personnel
Early Learning Furniture: Purchase Decision Making, Spending, Brand Loyalty
Rankings, Ratings Of Top Providers Of Early Childhood Learning Materials
Early Childhood Market Trends
Product Effectiveness Research
English Language Learner (ELL) Market
CHAPTER ELEVEN: TECHNOLOGY TRENDS IN THE K-12 SCHOOL MARKET: DOCUMENTING THE SHIFT TO DIGITAL
IESD & STEM Market Impact Examine Mobil Technology In Schools
Introduction
Summary Of Key Takeaways
The Coming Of Age Of Digital Resources
Analysis Of Supplemental Products Market: 2014 Results
Sales Forecast And Confidence Level For 2014
Product Development Plans And Sales Of Digital Products
Comparing “High Digital” And “Low Digital” Companies
Sizing The Market For Pre-K-12 Digital Educational Resources
Analysis Of Science Market Survey Results
The Shift To Digital Resources In The Science Market Segment
Analysis Of Reading Market Survey Results
The Shift To Digital Resources In The Reading Market Segment
Expenditures For Reading Instructional Materials/Market Size
Adoption & OT States: Comparison Of Reading Program Patterns
Analysis Of Mathematics Market Survey Results
The Shift To Digital Resources In The Mathematics Market Segment
Ranking Of Math Program Features
STEM Education: Progress And Obstacles
Comparison Of Trends In Adoption vs. Non-Adoption States
Analysis Of Social Studies Market Survey Results
The Shift To Digital Resources In The Mathematics Market Segment
Favorite Social Studies-Related Sites For Student Use & Teacher Resources
CHAPTER TWELVE: NATIONAL SURVEY OF TABLET/MOBILE DEVICE USAGE
Analysis Of Results
Response Rates
Current School/District Inventories Of Computing Devices
Reported Number Of Computing Devices By Type
Tablet Brands Currently In Use
Purchase Plans By Tablet Brand
Different Devices Used For Different Education-Related Purposes
Spending On Tablets/Tablet Market Size In K-12
Effective K-12 Utilization Of Tablets/Mobile Devices
Summary And Conclusions
CHAPTER THIRTEEN: NATIONAL SURVEY OF INTERACTIVE WHITEBOARD USAGE
Analysis Of Results
Response Rates
Demographics Of Respondents In The Survey Sample
Educators’ Experience With/Access To IWBs
IWB Brand Recognition/Market Shares
Purchase Plans By IWB Brand
IWB Penetration By School Level
Predicted IWB Penetration By School Level: 2015-16
Student Response Devices/Clickers
Progress Implementing The New Common Core Standards & Assessments
Spending On IWB Hardware & Content/Market Size
Teacher Habits & Preferences: Time Spent With IWBs
Teacher Habits & Preferences: Subjects & Grades For IWB Usage
Favorite Ways Of Using IWBs In The Classroom 612
Sources For Instructional Resources To Use With The IWB
Specific IWB Activities Or Lessons Educators Need
Technology Infrastructure: Pave Of The Shift To Digial
Summary And Conclusions
CHAPTER FOURTEEN: PROFESSIONAL DEVELOPMENT MARKET
EMR Survey Of The Professional Development Market: 2012
Defining “Professional Development”
Mandated Hours Of Training
Allocation Of Professional Development Hours By Delivery Source
Professional Development Budgets And Market Size
Expected Spending Increases This School Year
Expected Spending Increases In The Next Three Years
Funding Sources For Professional Development
Professional Development Program Decision-Makers
Professional Development Delivery Modes
Determining The Success Of A Professional Development Program
Evidence Of The Effectiveness Of Instructional Programs
Most Recognized PD Program Or Service Providers
PD Providers Educators Plan To Use Most In 2012-13
Professional Development Goals, Subjects And Issues
Educators’ Demand For A New Professional Development Program
Summary And Conclusions
CHAPTER FIFTEEN: ASSESSMENT MARKET
Standardized Assessments
Implementing The New Common Core Standards
Implementing The New Common Core Assessments
Common Core Standards & Assessments: Leaders In The Field
Learning Management Systems
Test Preparation Materials And Usage
Most Important Features Of Classroom Testing Products
Assessment Market Size By Components And In Total
Summary And Conclusions
CHAPTER SIXTEEN: SUMMARY, MARKET TRENDS & FORECASTS
Three Views Of The U.S. K-12 Public School Market
K-12 School Market: Strong Growth Ahead
Enrollments And Expenditures
Common Core Standards And Assessments
Of Tablets & Other Mobile Devices In K-12 Classrooms
The Coming Of Age Of Digital Resources
The Teacher Pool
Pupil/Teacher Ratio

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