College Course Materials Market Trends & Forecast 2016

Feb 7, 2017
64 Pages - Pub ID: CURP15247065
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College Course Materials Market Trends & Forecast 2016

In the higher education market, change is touching every ivy-covered brick quadrangle and laptop station at Starbucks—wherever students learn. College students are using diversifying methods to successfully graduate from their institutions, reflective of the college course materials market's shifting sales and distribution mechanics. Higher education companies and publishers in the course materials industry are increasingly responding to:
  • Where and how students acquire their post-secondary certificates or diplomas—and sometimes badges—increasingly varies just as does the description of the ‘traditional’ college student.
  • Colleges and universities increasingly putting more focus on ensuring that students successfully complete their degrees and do so in a reasonable amount of time. The freshman flunk-out course, long a staple for weeding out the non-college ready, is ceding ground to alternative paths students may take to complete their education.

College Course Materials Industry Trends

As a result, education companies in the college course materials industry are also confronting change. Facing adaptive programs in higher education that are becoming increasingly crucial to students' success, digital and alternative education resources will play a bigger part in industry publishers' futures. Change is not just the migration from printed to digital learning resources, but also solving the question of how to offer and deliver effective and engaging instructional materials that will help each student successfully navigate individual courses and move toward their successful completion of a degree. In its report, College Course Materials Market Trends & Forecast 2016, Simba Information examines how the changing consumer dynamics in the higher education market are impacting what kinds of education resources higher education publishers are providing, and how these publishers are getting their educational resources to the many students who need them.

Topics in College Course Materials Market Trends & Forecast 2016 include:

  • Current and projected student enrollment by institutional type
  • Changing shape of the for-profit career-college market segment
  • Growth in appeal of distance learning for college students
  • State fiscal support for higher education in fiscal 2016
  • Outlook for federal student aid and expanding access
  • Course materials sales by segments for 2014-2016
  • Drivers of growth in digital media
  • Inroads by open educational resources (OER)
  • Continued relevance of textbook rental programs
  • Competitive analysis of four leading course materials providers
  • Disruption in distribution channels
  • Bookstore changes and digital initiatives
  • Growth of publisher e-commerce channels
  • Trends shaping the higher education market in the next several years
  • Course materials segment sales projections through 2019
METHODOLOGY
EXECUTIVE SUMMARY
INTRODUCTION
Table: The Beloit College Mindset List, Class of 2020
CHAPTER 1: MARKET SIZE AND STRUCTURE
INSTITUTION TYPES AND NUMBERS
Table 1.1: Degree-Granting Postsecondary Institutions, 2014-2015
WHERE STUDENTS ARE ENROLLED
Table1.2: Enrollment by Institution Type
Table 1.3: Simba Information Career College Enrollment Index
ENROLLMENT PROJECTED TO RISE OVER NEXT DECADE
Table 1.4: Projected Undergraduate Enrollment by Institution Type
MORE STUDENTS LEARNING AT A DISTANCE
Table 1.5: Percent of Students Taking at Least One Course at a Distance
STATE FISCAL SUPPORT FOR HIGHER EDUCATION INCREASED IN FISCAL 2016
Table 1.6: State Fiscal Support for Higher Education, FY2016 vs. FY2015
RECENT TUITION HIKES ARE RELATIVELY SMALL
NEW STATE HIGHER EDUCATION MEASURES
Table 1.7: Tuition and Fees, 2015-2016 vs. 2014-2015
FEDERAL BUDGET FOCUS: STUDENT AID AND EXPANDING ACCESS
FEDERAL POLICY FOCUS UNDER TRUMP: TBD
Table 1.8: Selected Federal Budget Items for Postsecondary Sector, FY 2015-FY 2017I
CHAPTER 2: COURSE MATERIALS
SHARE SHIFT AMONG MEDIA IN COLLEGE COURSE MATERIALS
Table 2.1: Share of Media Used in College Courses, 2015
TRADITIONAL PRINT TEXTBOOKS ARE LOSING PROMINENCE
THE CHANGING VIEW OF PRINT TEXTBOOKS
Table 2.2: Sales by Segment of Key College Course Materials 2014-2015
DIGITAL MEDIA FIRMING UP AS MARKET LEADER
PUBLISHER FOCUS: DIGITAL LEARNING SOLUTIONS FOR STUDENT SUCCESS
February ii 2017 © Simba Information
PEARSON PARES & RESTRUCTURES
HIGHER-ED DIGITAL UNIT SALES TOP PRINT AT CENGAGE
Table 2.3: Simba's Leading College Publishers, 2015 vs. 2014
MCGRAW-HILL MAINTAINS DIGITALLY ROSY OUTLOOK
WILEY CONFRONTS A MORE CHALLENGING MARKET ENVIRONMENT
OER: GROWING COMPETITOR TO COMMERCIAL COURSE MATERIALS
Table 2.4: Publishers' Digital Metrics, 2015
OPENSTAX EMBODIES OER
CALIFORNIA PROGRESSES TOWARD OPEN SOURCE MATERIALS
Table 2.5: OER Degree Initiative Participants
ACHIEVING THE DREAM’S $9.8M GRANT INITIATIVE
UNDERSTANDING OF OER IS SOMETIMES MURKY
IMPACT ON PUBLISHERS
CHAPTER 3: DISTRIBUTION
COMPETITIVE CAMPUS STORE LANDSCAPE
Table 3.1: Campus Store Operators
FOLLETT BUYS NEBRASKA BOOK STORE OPERATIONS
BARNES & NOBLE EDUCATION SPINS OFF AND GROWS
AMAZON GOES TO GROUND
CAMPUS STORE FOCUS MOVING FROM BOOKS TO CAMPUS HUB
PROMOVERSITY ADDS BRANDED GOODS TO B&N EDUCATION
AMERICAN U STORE GOES TEXTBOOK FREE
NACS MERGES GENERAL MERCHANDISE & COURSE MATERIALS BUSINESSES
ONLINE DISTRIBUTION AND SERVICES
FOLLETT: ADOPTION, AFFORDABILITY AND ACCESS
B&N ED SHELVES YUZU, BUYS LOUDCLOUD
VITALSOURCE AND INGRAM TO EXPAND ACCESS
NEBRASKA BOOK FOCUSES ON ECOMMERCE
RAFTER SHUTS DOWN AFTER A DECADE
DISTRIBUTORS, COLLEGES WORK TO HARNESS OER
B&N EMBRACES OER
CALIFORNIA PROGRESSES (SLOWLY) TOWARD OPEN SOURCE
COMING: MORE PUBLISHER ECOMMERCE
CHAPTER 4: CONCLUSIONS AND OUTLOOK
CONCLUSIONS
Table 4.1: Sales by Segment Forecast of Key College Course Materials 2015 - 2019
OUTLOOK
OUTLOOK FOR 2017

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