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College Publishing Market Forecast 2011-2012

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Published Nov 1, 2011 | 157 Pages | Pub ID: CURP6059459

Simba Information’s College Publishing Market Forecast 2011-2012 is the most up-to-date business information and market trends resource providing a complete view of the higher education market in the U.S. in a single-source format.

This newly updated report provides a complete analysis of market conditions and industry initiatives for the higher education instructional materials market. A key feature of the report is Simba’s partnership with R.R. Bowker PubTrack Higher Education to provide the most up-to-date retail sales data of books in the U.S. college market, broken down by publisher, disciplines and new and used titles.

Topics in College Publishing Market Forecast 2011-2012 include:

Market size by media segment: textbooks (new and used), multimedia materials and tools
Drivers of segment growth
Impact of emergent technologies, including digital tablets and other devices and e-textbooks
Sales data by discipline
In-depth assessment of the key community-college and for-profit career-college markets
Analysis of landscape metrics: funding, policy and enrollment
Developing trends in distribution
Market segment projections through 2014
Detailed profiles of leading providers of instructional materials and services

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1 Methodology
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2 Executive Summary
$243.00included
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3 Size and Structure
$1,083.00included
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- 3.1 Introduction$223.00included
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  - Growth in College Textbook Net Sales, 2000-2010 (in billions; CAGR =7%)
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- 3.2 College Books Account for 27% of Book Publishing Universe$330.00included
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  - Domestic College Instructional Materials Sales in Comparison to Other Publishing Categories, 2008 - 2010 (ranked by 2010 sales; $ in millions )
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  - 3.2.1 Used Textbooks Show Persistence$183.00included
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    - New Textbooks vs. Used Textbooks in the U.S., 2009-2011P ($ in millions)
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- 3.3 Key Media in College Classrooms$416.00included
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  - Share of Media Used in U.S. College Classrooms, 2011P (% share based on $10.19 billion market)
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  - 3.3.1 eTextbooks Show Strong Growth$150.00included
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    - Average Textbook Price* Comparison, New vs. Used, Academic Years,2006 - 2010
      Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 3.3.2 Average Textbook Prices Increase Moderately$151.00included
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    - Simba Information's College Publisher Index, 2009-2010 (New sales revenue $ in millions; ranked by 2010 new sales revenue)
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- 3.4 Top 10 Publishers Account for 84% of College Market$114.00included
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4 Enrollment
$1,261.00included
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- 4.1 Overview$253.00included
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  - Total Enrollment in Higher Education, 1994-2019P (in thousands)
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  - College Enrollment by Age, 1994-2019P (in thousands)
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- 4.2 Enrollment by Age$93.00included
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- 4.3 Enrollment by Gender$93.00included
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- 4.4 Diversity on the Campus$507.00included
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  - Total Enrollment in Higher Education by Gender, 1994-2019P (in thousands)
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  - U.S. Enrollment Numbers by Race, 1994-2019P (Parentheses indicate percent of total enrollment; in thousands)
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  - Total Higher Education Enrollment by Enrollment Status, 1994-2017P (in thousands)
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  - Fall 2009 Enrollment by Institutional Type
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- 4.5 Full-Time vs. Part-Time Enrollment Changes$93.00included
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- 4.6 Public vs. Private Enrollment$198.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Degrees Conferred, 1994-2019P
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 4.7 Degree Distribution Shifts$93.00included
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- 4.8 Where the Students Will Come From$172.00included
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  - Public High School Graduates, 2007-2008
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  - Public High School Graduates, 2017-2018P
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5 Funding
$1,300.00included
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- 5.1 Introduction$95.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 5.2 Tuition and Total Cost$194.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Average Tuition and Fee Charges (constant dollars)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 5.3 Aid Makes a Difference$192.00included
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  - Higher Education Financial Aid, 1998-1999 to 2009-2010 (in millions of constant $)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 5.4 Various Financing Options Available$177.00included
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  - Estimated Federal Aid for Post-Secondary Education, 2012E ($ in thousands)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 5.5 Federal Government Addresses Affordability$106.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 5.6 Pell Grants Important Part of Federal Funding$147.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Federal Higher Education Programs, FY2010-2012P ($ in millions)
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- 5.7 More Focus on Community College$100.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 5.8 States Face Financial Issues$289.00included
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  - State Appropriations to Higher Education, FY2009-2011 ($ in thousands)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 5.8.1 Tuition Increases the Norm Across the States$102.00included
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6 Textbooks
$2,051.00included
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- 6.1 Introduction$154.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - New and Used Book Sales at College Retail, 2008 - 2010 (retail sales estimates; $and units in millions)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 6.2 eTextbooks Expand Variety of Format Offerings$524.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 6.2.1 New Pilots Sprout$167.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
    - Reed College iPad Pilot Findings
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  - 6.2.2 eTextbooks Projected to Grow in 2011$109.00included
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    - Book Sales: New, Used and eTexts, 2009 - 2011P (retail sales estimates; $and units in millions)
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  - 6.2.3 Digital Licensing Grows; Digital Rental Blossoms$148.00included
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- 6.3 Open Educational Resources Jockey for Position$154.00included
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  - 6.3.1 Connexions and Flat World Knowledge Grow$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 6.4 Ten Publishers Command 69.2% of New Units Sold$240.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Leading Publishers by New Units, 2010 vs. 2009 (units in thousands; ranked by share in 2010)
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  - Top 20 Disciplines for Textbook Sales, 2010 vs. 2009 ($ in millions)
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- 6.5 Math Courses Accounted for the Most Textbook Sales in 2010$233.00included
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  - Unit Sales Patterns, 2010 (% Change from 2009)
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  - Mathematics - Leading Publishers, 2010 ($ in millions; ranked by total sales)
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- 6.6 In 9 Leading Disciplines, Pearson Holds Leadership in 7$745.00included
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  - 6.6.1 Pearson Is Best-Selling Math Publisher in 2010$93.00included
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  - 6.6.2 Pearson Also Leads in English$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
    - English - Leading Publishers, 2010 ($ in millions)
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  - 6.6.3 Pearson, McGraw-Hill Dominate in Biological Sciences$93.00included
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    - Biological Sciences - Leading Publishers, 2010 ($ in millions)
      Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 6.6.4 Cengage Pushes Pearson in Psychology$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
    - Psychology - Leading Publishers, 2010 ($ in millions)
      Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 6.6.5 Pearson Teaches the Teachers$114.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
    - Education - Leading Publishers, 2010 ($ in millions)
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    - Accounting - Leading Publishers, 2010 ($ in millions)
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  - 6.6.6 McGraw-Hill Adds Up in Accounting$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
    - History - Leading Publishers, 2010 ($ in millions)
      Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 6.6.7 Pearson and Cengage Learning Define History as No. 1 and No. 2$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
    - Foreign Languages and Literature - Leading Publishers, 2007 ($ in millions)
      Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 6.6.8 McGraw-Hill and Cengage Learning Top Foreign Language Sales$93.00included
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    - Chemistry - Leading Publishers, 2010 ($ in millions)
      Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 6.6.9 Pearson Leads in Chemistry$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
7 Multimedia Materials
$481.00included
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- 7.1 Introduction$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Multimedia Market Share, 2009 - 2011P (New and Used Book retail sales estimates; $and units in millions)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 7.2 Technology Market Expanding$131.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 7.3 Cengage Learning Probes Market with MindTap$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 7.4 McGraw-Hill Invests in Technology$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 7.5 Wiley Looks for Stronger Tech Component$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 7.6 Pearson, Blackboard Take a Page from OER and Tap the Cloud$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 7.7 Mobile Moves onto Campuses$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
8 Marketing & Distribution
$1,461.00included
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- 8.1 Overview$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 8.2 What Students Pay$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 8.3 What Textbooks Cost$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 8.4 College Stores Still First Stop$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Total College Store Market
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 8.5 Online Purchasing of Materials Grows$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 8.6 Social Media Has Impact$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Increase In Median Sales Made on Online
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 8.7 Used Texts: Wanted, but Limited$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 8.8 Textbook Rental Options on the Rise$230.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 8.9 Drivers Toward Digital Content$124.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 8.10 Learning Management Systems Play a Role$126.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 8.11 EReaders and Apps$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 8.12 Digital Licensing Programs Launch$353.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 8.13 Digital Licensing Pricing Being Worked Out$131.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
9 Forecast and Conclusions
$291.00included
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- 9.1 Overview$117.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2010 2014 ($ in millions)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 9.2 Mobile and Modular$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 9.3 Multimedia Materials Show Growth$126.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Sales Forecast of E-Textbooks, 2010 - 2014 ($ in millions)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
10 Profiles of Leading College Textbook Distributors and Retailers
$3,270.00included
Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 10.1 Barnes & Noble College Booksellers$507.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Key Statistics: Barnes & Noble College Booksellers
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Financial Overview: Barnes & Noble College Booksellers, 2009-2011 ($ in millions)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 10.2 Blackboard$515.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Key Statistics: Blackboard
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Financial Overview: Blackboard, 2007-2009P ($ in 000)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 10.3 Cengage Learning$549.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Key Statistics: Cengage Learning
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Financial Overview: Cengage Learning, FY 2009-FY2011 ($ in 000)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 10.4 Chegg.com$414.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Key Statistics: Chegg.com
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 10.5 Follett Corp.$385.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Key Statistics: Follett Corp.
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Financial Overview: Follett Higher Education Group, Fiscal 2009-2011 ($ in 000)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 10.6 McGraw-Hill Education (The McGraw-Hill Cos.)$728.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Key Statistics: McGraw-Hill Education
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Financial Overview: McGraw-Hill Cos., 2009-2011P ($ in 000)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 10.7 Nebraska Book Co.$336.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Key Statistics: Nebraska Book Co.
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Financial Overview: Nebraska Book Co., Fiscal 2009-2011 ($ in 000)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 10.8 Pearson Education$528.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Key Statistics: Pearson Education
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Financial Overview: Pearson PLC, 2009-2011P ($ in millions)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 10.9 John Wiley & Sons$608.00included
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  - Key Statistics: John Wiley & Sons
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Financial Overview: John Wiley & Sons, Fiscal 2009-2011
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College Publishing Market Forecast 2011-2012

1 Methodology

2 Executive Summary

3 Size and Structure

4 Enrollment

5 Funding

6 Textbooks

7 Multimedia Materials

8 Marketing & Distribution

9 Forecast and Conclusions

10 Profiles of Leading College Textbook Distributors and Retailers

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