Children's Publishing Market Forecast 2013

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Published Sep 20, 2012 | 196 Pages | Pub ID: CURP3866134

Now in its seventh edition, Children’s Publishing Market Forecast 2013 adds even more value as a critical research tool by exploring a much-discussed but little-understood side of the market: children’s e-books. In a pair of nationally representative surveys administered in February and August in 2012 that you just can’t get anywhere else, Simba answers the pressing questions pertaining to this segment: What percentage of adults buy children’s and YA books, and in what format are they buying them? How do e-book buyers and iPad owners view the intersection between children and reading, and what extent do they buy digital children’s books? And finally, how many are buying children’s and YA print and e-books to read for themselves?  

With more than three decades worth of wisdom pertaining to the children’s and YA market, Simba examines the market for children’s books segment by segment, from youngsters to tweens to teens, as well as an in-depth look at format trends.  In addition, Children’s Publishing Market Forecast 2013 provides high-quality, unbiased market intelligence on the publishing houses and the entire retail landscape, from independent bookstores to online outlets to big box stores. 

This exclusive statistics and analysis in this report include:  
Proprietary data on children’s e-book adoption levels, as well as exclusive e-book user and iPad owner trend data.
Analysis of the bestselling children’s books drawn from the USA Today, Publishers Weekly and New York Times lists, with breakdowns of top-performing titles, authors, imprints and a comprehensive category ranking of which books are selling and which are not. 
Exhaustive demographic review of adult buyers of children’s/YA books
Multi-year results from Simba’s surveys of independent retailers across the country, which rate different books and genres as well as profiling buyer and retail trends.   
Category trends for 15 major juvenile categories with five or more years of data. 
Projections on the children’s/YA market size through 2014

Children’s Publishing Market Forecast 2013 also includes profiles of bestseller performance and financial estimates for companies such as Candlewick Press, Hachette Book Group, HarperCollins, Holtzbrinck, Houghton Mifflin, Penguin Group, Random House, Scholastic and Simon & Schuster. 

This report is the tool to truly understand where the children’s/YA book market truly stands in today’s world of shifting consumer tastes and increased digital book adoption, as well as understanding trends affecting the industry, sizing up the competition, reviewing potential partner or acquisition profiles, benchmarking performance, planning short- and long-term growth strategies, and anticipating what comes next. 

Children’s Publishing Market Forecast 2013 is essential for book and e-book retailers, publishing executives, M&A advisors, market analysts,  and industry consultants who need to understand the business strategies driving the children’s and YA trade book publishing industry.

The primary author of each of the past seven editions of this report is Simba senior trade book analyst Michael Norris, who has been tapped by the New York Times, The Washington Post, USA Today and other publications to discuss industry trends and digital issues in the adult and children's publishing markets. Get this firsthand intelligence at your fingertips to understand buyer habits, the significance of series, and the e-book adoption history of the children’s/YA market today. 

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      •   How Common are the Following Children's/YA Book Buyers? (percentage of respondents)
      •   When Parent(s) or Adults are Buying a Children's/YA Book, Who Is It Usually?
      •   Overview of Book Purchasing Population (U.S. Adults), Adults Who Have Purchased Children's Books (No. of adults, total sample in 000)
      •   Overview of Book Purchasing Population (U.S. Adults), Adults With Children in Household Who Have Purchased Children's Books (No. of adults, total weighted adult population in 000)
      •   Overview of Book Purchasing Population (U.S. Adults), Women with Children in Household Who Have Purchased Children's Books (No. of adults, total weighted adult population in 000)
      •   Overview of Book Purchasing Population (U.S. Adults): Men with Children in Household Who Have Purchased Children's Books (No. of adults, total weighted adult population in 000)
      •   Overview of Book Purchasing Population (U.S. Adults), Grandparents Who Have Purchased Children's Books (No. of adults, total weighted adult population in 000)
      •   Overview of Book Purchasing Population (U.S. Adults), Grandmothers Who Have Purchased Children's Books (No. of adults, total weighted adult population in 000)
      •   Overview of Book Purchasing Population (U.S. Adults), Grandfathers Who Have Purchased Children's Books (No. of adults, total sample in 000)

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      •   Describe the Gender Mix of Children's/YA Book Buyers at Your Store
      •   Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Race
      •   Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age Bracket
      •   Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Education Level
      •   Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Household Income
      •   Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Employment Status
      •   Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Region
      •   Overview of Book Buying Population (U.S. Adults): Children's Book Buyers by Kind of Residence
      •   Overview of Book Buying Population (U.S. Adults): Book/Children's Consumers by Marital Status
      •   Overview of Book Buying Population (U.S. Adults): Children's Book Buyers by Household Children Population
      •   Overview of Book Buying Population (U.S. Adults): Book Consumers by Age of Children in Household
      •   Children's Book Buyers: Key Statistics and Demographics

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        •   Growth Trends in Juvenile Trade, Adult Trade and E-Books (2009-2011) (in 000,000)

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      •   Bookstores Compare the First-Half Performances of Adult Trade and Juvenile, 2012 vs. 2011
      •   4th Graders (9-10-year-olds) Reading Habits (2002-2011)
      •   8th Graders (13-14-year-olds) Reading Habits (2002-2011)
      •   Overview of Book Purchasing Population (U.S. Adults) Buyers of Books by Age Group (2010-2012)

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      •   Print and Digital Children's Book Purchases (February 2012)
      •   Opinions on Children, Reading and Technology (February 2012)
      •   Opinions on Children, Reading and Technology (All Adults, E-Book users and iPad Owners) Any Agree, 2012
      •   Print and Digital Children's Book Purchases: All Adults (August 2012)
      •   Print and Digital Children's Book Purchases: iPad Owners and E-Book Users (August 2012)
      •   Print: Why Did You Buy a Children's/YA Print Book? (August 2012)
      •   Digital: Why Did You Buy A Children's/YA Digital Title? (August 2012)

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      •   NYT/USA Today Children's Bestsellers, July 2008-June 2009
      •   NYT/USA Today Children's Bestsellers, July 2009-June 2010
      •   NYT/USA Today Children's Bestsellers, July 2010-June 2011
      •   NYT/USA Today Children's Bestsellers, July 2011-June 2012

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      •   Average Bestselling Titles per Author (2008-2012)

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      •   What Format of Children's/YA Has Been a Particularly Strong Performer in the First Half of 2008-2012?

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      •   Top 10 Trade Categories (2007-2011)
      •   How Would You Rate the Following Formats of Children's Books in Terms of How They Sell? (7=best; 1=worst)
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      •   Children's Titles by Age Range on Weekly Bestseller Lists (NYT, USA Today)
      •   When Looking at Children's and Young Adult Titles Separately, How Would You Say Your Business Is Trending?

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      •   No. of New Children's/YA Titles Appearing on NYT & USA Today Bestseller Lists, July 2006-June 2012

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      •   Top 20 New York Times Series, July 2011-June 2012 (out of 49 total)
      •   Top 20 New York Times Series Authors, July 2011-June 2012 (out of 47 total)
      •   Top 20 New York Times Series Imprints, July 2011-June 2012 (out of 30 total)

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        •   Top 20 USA Today Bestsellers, July 2011-June 2012 (out of 204 total)
        •   Top 20 USA Today Authors, July 2011-June 2012 (out of 120 total)
        •   Top 20 USA Today Imprints, July 2011-June 2012 (out of 58 total)
        •   Top 20 NYT & USA Today Bestsellers, July 2011-June 2012 (out of 419 total)
        •   Top 20 NYT & USA Today Authors, July 2011-June 2012 (out of 228 total)
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        •   Top 20 NYT & USA Today Imprints, July 2011-June 2012 (out of 90 total)
        •   Leading Children's Book Publishers, Two-Year Comparison July 2010-June 2012 (sorted by total ranking)

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      •   Comparison of Publishers, July 2011-June 2012 (sorted by total ranking)

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      •   Scholastic Revenue, FY2001-2012 (in millions of U.S. dollars)

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      •   Revenue Growth, Children's Trade Book Market, 2010-2014P (in billions)

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      •   Leading Children's Publishers, 2009-2014P ($ in millions)
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      •   AAP Results: Children's/YA Category Net Sales ($ in millions)
      •   AAP Results: Children's/YA Category Returns ($ in millions)

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      •   Leading Children's Book Categories by No. of Bestselling Titles, July 2008-June 2009 (out of 61 total)
      •   Leading Children's Book Categories by No. of Bestselling Titles, July 2009-June 2010 (out of 66 total)
      •   Leading Children's Book Categories by No. of Bestselling Titles, July 2010-June 2011 (out of 71 total)
      •   Leading Children's Book Categories by No. of Bestselling Titles, July 2011-June 2012 (out of 66 total)
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      •   Leading USA Today Children's Book Categories by No. of Bestselling Titles, July 2009-June 2010 (out of 45 total)
      •   Leading USA Today Children's Book Categories by No. of Bestselling Titles, July 2010-June 2011 (out of 50 total)
      •   Leading USA Today Children's Book Categories by No. of Bestselling Titles, July 2011-June 2012 (out of 56 total)
      •   New Children's/YA Titles vs. All New Titles Released, 2007-2011

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      •   Select Category Ratings, Seven-Year Overview (ranked alphabetically)

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      •   Action & Adventure Bestseller Performance
      •   Vital Statistics - Action & Adventure

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      •   Animals Bestseller Performance
      •   Vital Statistics - Animals

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      •   Family & Relationships Bestseller Performance
      •   Vital Statistics - Family & Relationships

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      •   Fantasy Bestseller Performance
      •   Vital Statistics - Fantasy

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      •   Graphic Novel Bestseller Performance
      •   Vital Statistics - Graphic Novel*

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      •   History Bestseller Performance
      •   Vital Statistics - History

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      •   Horror Bestseller Performance
      •   Vital Statistics - Horror

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      •   Horror & Ghost Bestseller Performance
      •   Vital Statistics - Horror & Ghost

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      •   Humor Bestseller Performance
      •   Vital Statistics - Humor

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      •   People & Places Bestseller Performance
      •   Vital Statistics - People & Places

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      •   Religion Bestseller Performance
      •   Vital Statistics - Religion

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      •   Schools & Education Bestseller Performance
      •   Vital Statistics - Schools & Education

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      •   Science Fiction Bestseller Performance
      •   Vital Statistics - Science Fiction

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      •   Social Issues Bestseller Performance
      •   Vital Statistics - Social Issues

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      •   Social Science Bestseller Performance
      •   Vital Statistics - Social Science

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      •   Overview of Book Purchasing Population (U.S. Adults), Sales Channel Trends (No. of adults in 000)
      •   Number of Stores, Big Three vs. Big Box

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      •   Bestselling Children's Books at Select Retail Store Web Sites, 2012

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      •   Revenue Growth, Leading Bookstore Chains, Fiscal 2007-2011 ($ in 000)

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      •   Books-A-Million Revenue Allocation (2012-2011)
      •   Bookstore Chains' Operating Performance, 2007-2012 ($ in millions)
      •   Growth in Superstore Sales, Major Retail Chains, 2007-2012 ($ in millions)
      •   Bookstore Chains' Operating Performance, 2007-2012 ($ in millions)
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      •   Number of Superstore Outlets, 2007-2011
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      •   Amazon's Media Sales vs. Electronics Sales As a Percentage of Total Sales, Q12007-Q12012

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      •   Overview of Book Purchasing Population (U.S. Adults), Channel by Type of Book Buyer (No. of adults in 000)
      •   Overview of Book Purchasing Population (U.S. Adults), Channel by Type of Book Buyer (No. of adults in 000)

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      •   Overview of U.S. Adults and Children's Book Buyers: Attitudes and Opinions on Shopping (Any Agree) (in 000)

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      •   Things Parents Have Done in Relation to Child's Reading Habits

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      •   Revenue Growth, Children's Trade Book Market, 2010-2014P (in billions)

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