Borders: A Case Study of Bookselling Gone Horribly Wrong

Published Apr 11, 2011 | 14 Pages | Pub ID: CURP6234039

As Borders progresses through bankruptcy proceedings and shuts down 225 stores in an effort to rescue the struggling book seller, Simba Information examines what went wrong with a bookstore chain that, just eight years ago, had 1,249 locations around the globe.

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