Borders: A Case Study of Bookselling Gone Horribly Wrong
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Published Apr 11, 2011 |
14 Pages |
Pub ID: CURP6234039
As Borders progresses through bankruptcy proceedings and shuts down 225 stores in an effort to rescue the struggling book seller, Simba Information examines what went wrong with a bookstore chain that, just eight years ago, had 1,249 locations around the globe.
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