This all-new title compiles the most recent data from Simmons Market Research Bureau and augments it with Simba’s proprietary intelligence to present the comprehensive review of the audio market. This analysis doesn’t just show trend information regarding the number of adults buying and how many titles they’re buying, but it presents every conceivable demographic (age, ethnicity, gender, geographic region, education level, occupation type, employment status, household income, individual income, marital status and more) in easy-to-read tables so users of this intelligence can compare the audiobook buyer with not just all book buyers, but the general population as well.
This report also uncovers audiobook buyers’ thoughts, tendencies, media habits, Internet habits, shopping behaviors, technology influences and more as compared to book buyers and the general population. Audiobook Intelligence Briefing 2010 provides a definitive picture of the buyers audiobook publishers need to be targeting.
If you have a stake in the future of the audio market, you can’t afford to be without this resource.
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