Adoption and Open Territory States: Comparison of Basal Reading and Mathematics Textbook Usage Patterns

 
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Published Jan 26, 2009 | 266 Pages | Pub ID: CURP5815062

Adoption and Open Territory States: Comparison of Basal Reading and Mathematics Textbook Usage Patterns


Simba Information's report, Adoption and Open Terrirtory States: Comparison of Basal Reading and Mathematics Textbook Usage Patterns, offers a comprehensive look at the U.S. K-12 education market for reading and mathematics instructional materials based on data culled from nationwide surveys of school districts’ spending and product preferences. This study is prepared by Education Market Research and especially targeted to education resource developers with data on enrollment, funding, expenditures and industry sales estimates based on survey results from U.S. school districts, administrators and teachers.

This report provides an objective look at the highly lucrative elementary reading market segment based on the results of a detailed survey that was mailed in spring 2007 to 20,000 classroom teachers,reading teachers, principals and district curriculum/instruction supervisors. The mathematics market segment is based on results of a detailed survey that was mailed in spring 2008 to 18,000 math curriculum supervisors, classroom teachers, math teachers and math department chairs. The results were analyzed by job title, grade level and geographic region to pinpoint the most profitable strategies for product developers and marketers of instructional materials to consider pursuing as they prepare for upcoming adoptions. 

Unlike earlier versions of this report, Adoption and Open Territory States includes the key similarities and differences Education Market Research discovered between adoption and non-adoption states, and between the large states of California, Texas, Florida and New York. The report also addresses educators’ dependence on, choice and use of basal series for reading and mathematics.

Also included with the report are tables of responses to all of EMR's Reading and Mathematics survey questions broken out by adoption vs. open territory states, and the four big states.

If you’re an instructional materials developer in today’s educational publishing industry, you know the pressure is on more than ever to know your customers in order to reach not just the district, but also the building and classroom level of granularity and detail. This report gives you original empirical data from educators themselves. See how they rank the products they use and the effectiveness of the publishers who provide them.

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