Publishing for the PreK-12 Market 2010-2011 : Simba Information

Publishing for the PreK-12 Market 2010-2011

Jul 21, 2010
0 Pages - Pub ID: CURP2523111

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Table of Contents

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Table of Contents
Methodology
Executive Summary
Chapter 1: Industry Size and Structure: Introduction; Growth Momentum Stalls; IM Sales Drop in 2009; Improvement Expected in 2010; As Largest Category, Textbooks Takes Biggest Hit; Print Supplements Show Resilience; Growth for State Tests Flattens; Courseware Generates Growth, Modular Software Flattens; Video Shows Strong Growth; Manipulatives Remain Appealing; Books and Periodicals; Electronic Media Share Bumps up in 2010; Houghton Mifflin Harcourt Leads Simba’s PreK-12 Publisher Index; HMH, Pearson & McGraw-Hill Dominate PreK-12 Publishing; Archipelago, AEC and Carnegie Sees Fastest Growth; Operating Performance Captures the Spotlight; Table 1.1: 5-Year Sales Trends, 2005-2009; Table 1.2: Sales of Print and Electronic Media to the U.S. PreK-12 School Market, 2008-2010P; Table 1.3: Market Share of Media Used in U.S. Classrooms, 2010P; Table 1.4: Simba Information’s PreK-12 U.S. Publisher Index, 2008 vs. 2009 vs. 2010P; Table 1.5: Publisher Operating Performance Index, 2009 vs. 2008
Chapter 2: Enrollment and Demographics: Introduction; Public Schools Educate Almost 90% of Students; Public Enrollment vs. Private Enrollment; Fastest-Growing States for K-12 Enrollment; Fastest-Growing Counties for K-12 Enrollment; Schools Growing More Diverse; More Special Needs Students in Schools; Progress in State PreK Slowed; 17% of All Public Schools Considered High Poverty Schools; Homeschool Enrollment Up; Online Course Enrollment Expected to Grow; Table 2.1: Total Public Projected PreK-12 Enrollment, 2008P-2019P; Table 2.2: States Experiencing Largest Enrollment Increases, 2009-2010 vs. 2008-2009; Table 2.3: Projected Public School 2019 Enrollment by State with % change from 2007; Table 2.4: 25 Counties with Largest Enrollment Increases, 2009-2010; Table 2.5: 25 Districts with Highest Number LEP/ELL Students; Table 2.6: 25 Districts with Highest Number IEP Students; Table 2.7: Preschool Enrollment & Est. Spending per Child, 2008-2009; Table 2.8: Percentage of High Poverty Schools by State, 2007
Chapter 3: Funding: Introduction; 2011 Proposed Budget Calls for Funding Increase; Program Consolidation Proposed; Title I Helps Low-Achieving Students in High Poverty Areas; Race-To-The-Top’s First Winners are Delaware and Tennessee; School Improvement Grants Evolve to School Turnaround; Tapping Special Education Funding; Longitudinal Data System to Expand; Stimulus Dollars Still Available; Funding at the State Level; Average State Per-Pupil Spending on Instructional Materials Is $264; Table 3.1: Federal Education Programs Consolidated/Renamed for FY; Table 3.2: Dept. of Education Discretionary Spending FY2009-2011P; Table 3.3: U.S. Dept. of Education Title I State Grant Allocations, 2009-2011P; Table 3.4: 50 Largest Title I Allocations to LEAs, FY2009; Table 3.5: School Improvement Grant Allocations, 2009-2011E; Table 3.6: Federal Grants to States for Special Education, FY2011P; Table 3.7: Statewide Data System Grants, ARRA2009; Table 3.8: Percent of Stimulus Money Remaining to be Spent by State; Table 3.9: Fiscal 2011 Shortfalls as a Percent of Fiscal 2010 Budget; Table 3.10: Instructional Materials Expenditures by State, 2007-2008
Chapter 4: Textbooks and Adoptions: Introduction; Economy Shears Textbook Sales in 2009; Reading and Mathematics Lead Disciplines in Sales; Textbook Market: Adoption States and Open Territories; Elementary Sales Outpace Secondary Sales in 2008; Hopes were Dashed in 2009; Pearson Parlays K-5 Sales Strength to Lead 2009 Publisher Scorecard; Pearson Titles Top K-5, HMH, McGraw-Hill Split 6-8 Top Spot; Outlook Texas and Florida Lead Opportunity in 2010; Table 4.1: Textbook Share of Instructional Media Used in U.S. Classrooms, 2008 vs. 2009; Table 4.2: Top 10 Disciplines for Elementary Textbooks, 2008; Table 4.3: Top 10 Disciplines for Secondary Textbooks, 2008; Table 4.4: Basal Sales, Adoption States vs. Open Territories, 2004-2009; Table 4.5: Elementary and Secondary Textbook Sales, 2008 Top 10 States; Table 4.6: Textbook Adoption States; Table 4.7: Simba Information’s Adoption Scorecard, 2009; Table 4.8: Simba’s Best-Selling Textbook Series, 2009; Table 4.9: Texas K-12 Reading/Literature Adoption, 2010
Chapter 5: Supplementary Materials: Introduction; Schools Equipped for Electronic Supplementals; Print Supplemental Still a Substantial Market; Interest in Hands-On Learning Helps Manipulatives Market; Scholastic Top Supplemental Publisher List; Future of Supplementals; Table 5.1: Sales of Supplemental Instructional Materials to the U.S. PreK-12 School Market, 2008-2010P; Table 5.2: Simba Information’s Supplemental Publisher Index, 2008-20010P
Chapter 6: Trends and Marketing: Introduction; Momentum for Common Core State Standards Shifts to Adoption; Pearson, Montgomery County, Md., Partner for Curriculum Initiative; Half of Schools Could Offer Distance Learning by 2011-2012; Common Testing Blossoms; Evolving Marketing Strategies; Houghton Mifflin Harcourt Expands Virtual Sampling in K-12; Pearson Teams with Newark for New Purchasing System; Global Partnership Schools Adds Associates, Begins Work in Schools; McGraw-Hill Vision: Solutions Partner; Table 6.1: Key Points in Core Standards; Table 6.2: Project North Star At-a-Glance; Table 6.3: Main Reasons Schools Offer Online Courses
Chapter 7: Outlook and Forecast: Introduction; PreK-12 Market Growth Slows; Table 7.1: Sales Forecast of Key Instructional Materials used in U.S. Classrooms , 2009-2013
Company Profiles: American Education Corp.; Archipelago Learning; Cambium Learning Group; Carnegie Learning Inc.; EMC/Paradigm (Wicks Educational Publishing); Goodheart-Willcox; Haights Cross Communications; Houghton Mifflin Harcourt Publishing Company; Inspiration Software; K12 Inc.; McGraw-Hill Education (The McGraw-Hill Cos.); Pearson Education; Peoples Education; Plato Learning; Renaissance Learning; Scantron Corp.; Scholastic Corp.; School Specialty; Scientific Learning Corp.; Weekly Reader (Reader’s Digest Association)