Audiobook Intelligence Briefing 2010 : Simba Information

Audiobook Intelligence Briefing 2010

Feb 2, 2010
54 Pages - Pub ID: CURP2521890

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Table of Contents
Methodology
Chapter 1: Introduction: Table 1.1: Overview of Book Purchasing Population: Audiobook Buyers; Table 1.2: Overview of Book Purchasing Population: Audiobook Buyers, Fall 2007-Summer 2009
Chapter 2: Demographics of the Audiobook Buyer: Gender; Age Group; Race/Ethnicity; Geographic Region; Educational Attainment; Employment Status; Occupation Type; Individual Income; Household Income; Marital Status; People in Household; Adults in Household; Children in Household; Type of Residence; Value of Residence; Table 2.1: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Gender; Table 2.2: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Age; Table 2.3: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Race; Table 2.4: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Region; Table 2.5: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Education Level Attained; Table 2.6: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Employment Status; Table 2.7: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Occupation; Table 2.8: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Individual Employment Income; Table 2.9: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Household Income; Table 2.10: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Marital Status; Table 2.11: Overview of Audiobook Purchasing Population (U.S. Adults): No. of People in Household; Table 2.12: Overview of Audiobook Purchasing Population (U.S. Adults): No. of Adults in Household; Table 2.13: Overview of Audiobook Purchasing Population (U.S. Adults): No. of Children in Household; Table 2.14: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Kind of Residence; Table 2.15: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Value of Residence
Chapter 3: Purchasing and Retailing Trends: Retailing Trends; Table 3.1: Overview of Book Purchasing Population (U.S. Adults): Types of Books Purchased; Table 3.2: Overview of Book Purchasing Population (U.S. Adults): No. of Audio Titles Purchased in Last 12 Months; Table 3.3: Overview of Book Purchasing Population (U.S. Adults): No. of Hardcover Titles Purchased in Last 12 Months; Table 3.4: Overview of Book Purchasing Population (U.S. Adults): No. of Paperback Titles Purchased in Last 12 Months; Table 3.5: Overview of Book Purchasing Population (U.S. Adults): Multiple Book Buyers; Table 3.6: Audiobook Performance on Compact Disc in the Last 12 Months at Your Store; Table 3.7: Audiobook Performance on Cassette in the Last 12 Months at Your Store; Table 3.8: Overview of Book Purchasing Population (U.S. Adults): Retail Locations; Table 3.9: Overview of Book Purchasing Population (U.S. Adults) Audiobook Buyers: Books Bought as Gifts
Chapter 4: Overview of Audio Population: Psychographic Details: Self-Proclaimed Social Leaders; Audiobook Buyers’ Involvement with Other Media; Audio Buyers and Technology: BFF; On Shopping and Advertising; Traveling; Looking Ahead; Table 4.1: Overview of Book Purchasing Population General Attitudes: Strongly Agree; Table 4.2: Overview of Book Purchasing Population General Attitudes: Health and Image Leader; Table 4.3: Overview of Book Purchasing Population Social Interaction: Strongly Agree; Table 4.4: Overview of Book Purchasing Population Psychographic Scale: Newspaper and Radio Involvement; Table 4.5: Overview of Book Purchasing Population Psychographic Scale: Television and Magazine Involvement; Table 4.6: Overview of Book Purchasing Population Psychographic Scale: News Seeking; Table 4.7: Overview of Book Purchasing Population Psychographic Scale: Research/Information Gathering; Table 4.8: Overview of Book Purchasing Population Internet: Strongly Agree; Table 4.9: Overview of Book Purchasing Population Internet Life: Strongly Agree; Table 4.10: Overview of Book Purchasing Population Psychographic Scale: Internet Activity; Table 4.11: Overview of Book Purchasing Population Psychographic Scale: Internet Involvement; Table 4.12: Overview of Book Purchasing Population High Tech: Strongly Agree; Table 4.13: Overview of Book Purchasing Population Psychog aphic Scale: Early Adopter; Table 4.14: Overview of Book Purchasing Population Psychographic Scale: Tech Shy; Table 4.15: Overview of Book Purchasing Population Shopping Behavior: Strongly Agree; Table 4.16: Overview of Book Purchasing Population Shopping and Consumer Products: Strongly Agree; Table 4.17: Overview of Book Purchasing Population Advertising: Strongly Agree; Table 4.18: Overview of Book Purchasing Population Psychographic Scale: Advertising Receptivity; Table 4.19: Overview of Book Purchasing Population Psychographic Scale: Advertising Negativity; Table 4.20: Overview of Book Purchasing Population Advertising—Attitudes on Product Placement: Strongly Agree; Table 4.21: Overview of Book Purchasing Population: Advertising Outside the Home Noticed in the Past 30 Days; Table 4.22: Overview of Book Purchasing Population Travel: Strongly Agree; Table 4.23: Overview of Book Purchasing Population Opinions About Automobiles: Strongly Agree; Table 4.24: Overview of Book Purchasing Population Events Experienced/Expected to Experience in Next 12 Months; Table 4.25: Overview of Book Purchasing Population Economic Outlook: Expect to Spend on Household Essentials; Table 4.26: Overview of Book Purchasing Population Psychographic Scale: Economic Outlook for Next 12 Months
Chapter 5: Conclusion