Yellow Pages Market Forecast 2009 : Simba Information

Yellow Pages Market Forecast 2009

May 5, 2009
212 Pages - Pub ID: CURP2073282

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Table of Contents

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Table of Contents
Methodology
Executive Summary
Chapter 1: Overview of the U.S. Yellow Pages Publishing Market: Introduction; Industry Size and Growth; National and State Economy; Industry Trends and Analysis; Mergers, Acquisitions, Divestitures Remain Strong in 2007 and Q1 2008; Litigation in the Yellow Pages Industry; The Ticking Time Bomb: Do Not Deliver; Table 1.1: Statistical Summary of the Yellow Pages Industry, 2003-2008; Table 1.2: RBOC Revenue Change, 1998-2009P; Table 1.3: Personal Income by State, Q3 2008 vs. 2007; Table 1.4: Fastest Growing States in Personal Income, Q3 2008 vs. 2007; Table 1.5: Slowest Growing States in Personal Income, Q3 2008 vs. 2007; Table 1.6: Selected Start-Ups, 2007-2009; Table 1.7: Financial Size of Selected Yellow Pages Acquisitions, 2007-2008; Table 1.8: Financial Size of Selected Historical Yellow Pages Acquisitions, 1988-2006; Table 1.9: Select Yellow Pages Industry Lawsuits, 1983-2008; Table 1.10: Nondurable Goods Generated in Municipal Waste Stream, 1990-2007; Table 1.11: Select Nondurable Goods Discarded in Municipal Waste Stream, 1990-2007; Table 1.12: ADP/YPA Joint Environmental Guidelines; Table 1.13: Proposed State Restrictions on YP Industry
Chapter 2: Yellow Pages Advertising and Publishing: Introduction; Usage Numbers Decline Slightly; Industry Trade Association Merger Talks Stalled; Total Advertising and Yellow Pages Advertising; Leading Certified Marketing Representatives (CMRs); Yellow Pages Advertising Rates; Yellow Pages Advertising Revenue at Regional Bell Operating Cos.; The Changing Face of the Industry; Independent Non-Telco and Telco Publishers; Independents Gain Ground Slightly in Metro Markets; Leading Independent Telco Publishers; Independent Publishers vs. Non-Bell Publishers vs. RBOC Publishers; Employment in Directory Publishing; Forecast Industry Growth; Table 2.1: Yellow Pages Growth Rates, 1990-2009P; Table 2.2: Yellow Pages References, 2005-2008; Table 2.3: Print Yellow Pages References, Top 20 Headings, 2007-2008; Table 2.4: Internet Yellow Pages References, Top 20 Headings, 2007-2008; Table 2.5: Revenue Growth in All U.S. Advertising Media, 2006-2009P; Table 2.6: National vs. Local Advertising Revenue, 2006-2009P; Table 2.7: Yellow Pages Advertising Compared to Local Advertising and All Advertising, 2006-2009P; Table 2.8: Yellow Pages’ Share of U.S. Advertising, 2002-2009P; Table 2.9: National vs. Local Yellow Pages Advertising 2006-2009P; Table 2.10: Selected Largest Certified Marketing Representatives (CMRs) by Revenue, 2005-2008; Table 2.11: Average Advertising Rate Increases, 25 Top RBOC Directories, 1990-2009; Table 2.12: DHC Rates in 25 Top Directories by RBOC Publishers, 2008-2009; Table 2.13: RBOC Yellow Pages Revenue, 2007-2009P; Table 2.14: RBOC Revenue Change, 1998-2008; Table 2.15: Leading RBOC Directories, 2008; Table 2.16: Selected RBOC Business-to-Business Directories, 2008 vs. 2007; Table 2.17: Largest U.S. Yellow Pages Directory Publishers, 2008; Table 2.18: Estimated Revenue of Select Non-Telco Publishers, 2007-2008; Table 2.19: Yellowbook’s Top 10 Directories, 2008; Table 2.20: White’s Top 10 Directories, 2008; Table 2.21: Valley’s Top 10 Directories, 2008; Table 2.22: Major YP Markets, 2004-2008; Table 2.23: Major Competitive Yellow Pages Markets; Table 2.24: Yellow Pages Revenue Growth by Publisher Category, 1996-2010P; Table 2.25: Yellow Pages Market Share by Type of Publisher, 1996-2010P; Table 2.26: Select Telco-Affiliate Publishers Ranked by Employee Headcount, 2005-2008; Table 2.27: Yellow Pages Revenue vs. Telco Revenue vs. Advertising in All Media, 1985-2008
Chapter 3: Markets for Printers and Suppliers: Introduction; Directory Unit Production by Publisher; Billings in RBOCs’ 50,000+ Circulation Directories Increased in 2008; Leading Directory Printers; Paper Consumption by Directory Publishers; The Pre-Media Market; Table 3.1: RBOC Directory Publishers by Circulation, 2005-2008; Table 3.2: Large Independent Telco and Non-Telco Directory Publishers by Circulation, 2005-2008; Table 3.3: Titles and Yellow Pages Volume in RBOC Directories with Circulation More Than 50,000, 2007 vs. 2008; Table 3.4: RBOC Books with 50,000+ vs. Total RBOC Circulation, 2007-2008; Table 3.5: Summary of Leading Directory Printers, Major Customers and Print Runs, 2006-2008; Table 3.6: Capacity and Consumption, Uncoated Groundwood Paper, 2007-2008; Table 3.7: U.S. Demand for Directory Paper, 2007-2008; Table 3.8: Outlays for Printing, Paper, Other Production and Distribution; Directory Publishing Industry, 2004-2008
Chapter 4: Profiles of RBOC Publishers: AT&T Advertising Solutions; Idearc Media; R.H. Donnelley
Chapter 5: Profiles of Leading Independent Telco Publishers: CBD Media; CenturyTel; Frontier Communications/FrontierPages; Local Insight Yellow Pages; SunShine Pages
Chapter 6: Profiles of Leading Independent Publishers: Ambassador Media Group; Hagadone Directories; Names & Numbers; Ogden Directories; Phone Directories Co.; User-Friendly Phone Book; Valley Yellow Pages; White Directory Publishers; Yellowbook; Your Community PhoneBook; ypOne Enterprises
Chapter 7: Profiles of Leading Printers and Suppliers: Amdocs Ltd.; The Berry Co.; Quebecor World Inc.; R.R. Donnelley & Sons