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Going Green: Environmental Challenges in the Yellow Pages Industry 2009
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Apr 1, 2009
100 Pages - Pub ID: CURP2073279
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Introduction
Size of the Industry
Industry Trends and Analysis
Paper Consumption by Directory Publishers
Directory Recycling and the Waste Stream
Individual Publishers Take the Initiative
AT&T Advertising Solutions
Idearc Media
R.H. Donnelley
Valley Yellow Pages
Yellowbook
Some States, Local Governments Offer Assistance
The History of the Environmental Issue
Table 1: Statistical Summary of the Yellow Pages Industry, 2003-2008
Table 2: Largest U.S. Yellow Pages Directory Publishers, 2008
Table 3: RBOC Revenue Change, 1998-2009P
Table 4: RBOC Yellow Pages Publishers, 2007 Revenue
Table 5: Estimated Revenue of Select Non-Telco Publishers, 2007-2008
Table 6: Yellow Pages Revenue Growth by Publisher Category, 1996-2010P
Table 7: Yellow Pages Market Share by Type of Publisher, 1996-2010P
Table 8: Capacity and Consumption, Uncoated Groundwood Paper, 2007-2008
Table 9: Outlays for Printing, Paper, Other Production and Distribution; Directory Publishing Industry, 2004-2008
Table 10: U.S. Demand for Directory Paper, 2007-2008
Table 11: Nondurable Goods Generated in Municipal Waste Stream, 1990-2007
Table 12: Select Nondurable Goods Discarded in Municipal Waste Stream, 1990-2007
Table 13: ADP/YPA Joint Environmental Guidelines
Table 14: Proposed State Restrictions on YP Industry
Profiles of Leading Yellow Pages Publishers
- AT&T Advertising Solutions
- Idearc Media
- R.H. Donnelley
- Valley Yellow Pages
- Yellowbook
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