The Complete K-12 Report: 2009

Jan 8, 2009
601 Pages - Pub ID: CURE2068798
Description Table of Contents Search Inside Report

Chapter One: Executive Summary

Chapter Two: Size And Structure Of The K-12 Market

  • Top Players In Educational Publishing
  • No Great Leaps For College Publishers
  • K-12 Market Size By Segment
  • K-12 Market Growth Rates
  • Supplemental Market Industry Survey
  • Market Size By Subject And Grade Level
  • Market Size And Projections 2000-01 Through 2011-12
  • Pupil Enrollments Related To Dollar Size Of The K-12 Market
  • Using Grade Enrollments To Estimate Market Size By Grade, Subject And Product Type
  • AAP Statistics On El-Hi Sales

Chapter Three: Annual Industry Survey Of The Supplemental Market

  • Definition Of “Supplemental Products Market”
  • Participants In The Supplemental Products Market Survey
  • Method
  • Analysis Of Results
  • Characteristics Of The Participating Companies
  • Market Size, Structure And Growth Rate
  • Number Of Companies Currently Operating In Supplemental Products Market
  • Reported Market Size
  • Extrapolating From Reported Sales To Total Market Size
    • Supplemental Instructional Materials
    • School Consumable Supplies
    • Equipment/Furniture
    • Total Supplemental Products Market
  • Dealer Market Size Estimates
  • Supplemental Materials Growth Forecast For 2008
  • Analysis Of Sales Dollars By Channel
  • Analysis Of Sales Dollars By Combined Channels
  • Analysis Of Supplemental Sales By Subject Area
  • Analysis Of Sales By Four Core Curriculum Areas
  • Supplemental Market Size By Subject Area
  • Analysis Of Supplemental Sales By Product Application
  • Summary And Conclusions
  • Market Size And Structure
  • Supplemental Instructional Materials
  • School Consumable Supplies
  • Equipment/Furniture
  • Total Supplemental Products Market
  • Dealer Market Size Estimates
  • Supplemental Materials Growth Forecast For 2008
  • Analysis Of Sales Dollars By Channel
  • Analysis Of Sales By Four Core Curriculum Areas
  • Analysis Of Supplemental Sales By Product Application

Chapter Four: Mergers And Acquisitions In Educational Publishing

  • 2007-08 M&A Review
  • Haights Cross In Extended Transition
  • Top Deals In 2007-08
  • Deals In Educational Publishing
  • Deals Categorized

Chapter Five: Enrollments And Expenditures

  • The Make-up And Structure Of The Education Market
  • Trends In Student Enrollment, Numbers Of Schools
  • MDR Surveys Public School Enrollments
  • Pupil Enrollments Related To Dollar Size Of The K-12 Market
  • 2006-07 Public School Expenditures
  • 2006-07 Public School Expenditures - Per Pupil Spending
  • The Impact Of No Child Left Behind On School Operations
    • The Impact Of NCLB On Instructional Time Allocations
    • Areas Of Greatest Need To Improve Student Performance
    • Influences On Purchasing Decisions For Instructional Materials
  • Special Needs Student Comparisons By State
  • MDR On Public School Expenditures
  • Funding And Spending Comparisons By State
  • DOE Data On K-12 Expenditures
  • School Construction Outlook
  • Historical Federal Funding Review And Analysis

Chapter Six: Adoptions: States, Schedules And Contacts

  • Adoption States And Open Territories
  • Bureaucratic Hurdles
  • Adoption Opportunities Through 2014

Chapter Seven: Segment Analysis By Curriculum Areas And Grade Levels

  • Market Analysis By Segment: Elementary Reading
    • The Current Role Of The Basal Reading Textbook
    • Reading Textbooks Currently Adopted
    • Age Of Currently Adoption Programs
    • Satisfaction With Currently Adopted Reading Programs
    • Suggested Improvements To Currently Adopted Reading Programs
    • Trends In Basal Reading Series Usage
    • Alternatives To The Basal Reading Series
    • Percentage Of Time Spent On Different Types Of Reading
    • Usage Of Separate Phonics Supplements
    • Sources Of Phonics Supplements
    • Reading Assessment Practices
    • Computer-Based Testing
    • “High-Stakes” Testing
    • Time Spent On Different Reading Skills
    • Comprehensive Software And Online Service Usage
    • Reading Intervention
    • Leveling Systems
    • Rankings And Ratings Of Reading Program Features
    • The Role Of Writing Instruction
    • The Role Of Spelling Instruction
    • Expenditures For Reading Instructional Materials/Market Size
    • Summary And Conclusions
    • Emerging Trends
  • Market Analysis By Segment: Mathematics, Grades K-12
    • The Current Role Of The Core Math Series
    • Math Textbooks Currently Adopted
    • Age Of Currently Adopted Math Programs
    • Strengths And Weaknesses Of Currently Adopted Math Programs
    • The Importance Of Ancillary Materials
    • Alternatives To The Basal Mathematics Series
    • Sources Of Supplemental Teacher Resource Books
    • Math Assessment Practices
    • Computer-Based Testing
    • Skills/Topics With Which Children Have Difficulty
    • Technology Usage For Math Instruction
    • Using Online Services To Assist With Math Instruction
    • Rankings And Ratings Of Math Program Features
    • Expenditures For Math Instructional Materials And Market Size
    • Summary And Conclusions
  • Market Analysis By Segment: Social Studies, Grades K-12
    • Types Of Instructional Materials Used On A Frequent Basis
    • Class Time Allocated To Early Childhood Subject Areas
    • Market Analysis By Segment: Social Studies, Grades K-12
    • Types Of Instructional Materials Used On A Frequent Basis
    • Core Social Studies Textbooks Currently In Use
    • The Adoption Process
    • Respondents’ Likes And Dislikes Regarding Currently Adopted Textbooks
    • Alternatives To The Core Social Studies Textbook
    • Usage Of Maps, Globes, And Atlases
    • Supplemental And Reference Products
    • Software And Internet/Web Sites Used For Social Studies
    • “High-Stakes” Testing In Social Studies
    • Expenditures For Social Studies Instructional Materials/Market Size
    • Topical Areas In Which Teachers Are Most Likely To Buy New Materials
    • Summary And Conclusions
  • Market Analysis By Segment: Science, Grades K-12
    • The Current Role Of The Core Science Textbook
    • Science Textbooks Currently Adopted
    • Age Of Currently Adopted Textbooks
    • Level Of Satisfaction With Currently Adopted Science Textbooks
    • The Current Role Of Hands-On Science Programs
    • Technology Usage For Science Instruction
    • Ranking Of Sources For Science Supplies And Equipment
    • Types Of Materials Used On A Frequent Basis
    • Demand For New Science Instructional Materials
    • Expenditures For Science Instructional Materials/Market Size
  • Summary And Conclusions
    • Instructional Materials Used And Needed
    • Demand For New Science Instructional Materials
    • Expenditures For Science Instructional Materials And Market Size
Chapter Eight: Segment Analysis, Special Markets
  • Product Effectiveness Research
  • Assessment Market
  • Reading Assessment Practices
  • Computer-Based Testing
  • “High-Stakes”Testing
  • Standardized Reading Assessments
  • Standardized Mathematics Assessments
  • Computer-Based Testing
  • Assessment Market Survey: 2008
  • Standardized Assessments
  • High-Stakes Testing
  • Formative Assessment
  • Computer-Based Testing
  • Learning Management Systems
  • Test Preparation Programs, Materials And Vendors
  • Most Important Features Of Classroom Testing Products
  • Assessment Market Size By Component And In Total
  • Summary And Conclusions
  • Screening For Early Learning And Developmental Skills
  • Early Childhood Market
  • Profile Of The Typical Early Childhood Classroom
  • Screening For Early Learning And Developmental Skills
  • Types Of Learning Materials Used On A Frequent Basis
  • Organization Of The Early Childhood Curriculum
  • Most Important Early Childhood Themes
  • Class Time Allocated To Pre-Reading Skills
  • Class Time Allocated To Subject Areas
  • Class Time Allocated To “Reading To,” “Shared Reading,” “Guided Reading,” And “Independent Reading”
  • Market Size For Early Childhood Learning Materials
  • Rankings And Ratings Of The Top Providers Of Early Childhood Materials
  • Title I And Special Education Markets
  • Targeting Federally-Funded Niche Markets
  • ELL Market
  • National Market Overview
  • EMR/Course Crafters Survey Of The ELL Market

Chapter Nine: Market Analysis By Segment - K-8 Writing

  • How And When Writing Is Taught
  • The Proper Mix Of Writing Styles
  • Instructional Materials Used To Teach Writing
  • Strengths And Weaknesses Of Supplemental Writing Programs
  • Online Services Used To Assist With Writing Instruction
  • Preferred Sources For Buying Writing Instructional Materials
  • Spelling Instructional Programs
  • Handwriting Instructional Programs
  • Spending On Writing. Spelling And Handwriting/Estimated Market Size
  • Demand For New Writing Instructional Materials
  • Summary And Conclusions
  • Market Size Estimates
  • How And When Writing Is Taught
  • Instructional Materials Used To Teach Writing
  • Strengths And Weaknesses Of Supplemental Writing Programs
  • Preferred Sources For Buying Writing Instructional Programs
  • Spelling Instructional Programs
  • Handwriting Instructional Programs
  • Demand For New Writing Instructional Materials

Chapter Ten: Adoption And Open Territory States: Comparison of Basal Reading And Mathematics Usage Patterns

  • The Role Of The Basal Reading Program
  • Reading Textbooks Currently Adopted
  • Age Of Currently Adopted Programs
  • Suggested Improvements To Currently Adopted Reading Programs
  • Trends In Basal Reading Series Usage
  • Reading Intervention
  • Rankings And Ratings Of Reading Program Features
  • The Role Of The Core Mathematics Program
  • Math Textbooks Currently Adopted
  • Age Of Currently Adopted Math Programs
  • Ratings Of Current Math Textbooks
  • The Importance Of Ancillary Materials
  • Sources Of Supplemental Teacher Resource Books
  • Technology Usage For Math Instruction
  • Using Online Services To Assist With Math Instruction
  • Rankings And Ratings Of Math Program Features

Chapter Eleven: Technology Buying Trends In The School Market

  • Dealer/Seller Sales Channel
  • Total K-12 Technology Sales (TBI), Second Half 2007-08 School Year
  • Sales Results By Product Category: Software
  • Sales Results By Product Category: Internet
  • Sales Results By Product Category: Video
  • Sales Results By Product Category: Hardware
    • Desktop Computers
    • Laptop Computers
    • Hand-Held Computers
    • Multimedia Equipment
    • Total Hardware
  • Analysis Of Results From The 2006-07 School Year
    • Software Sales By Category
    • Customer Demand For “New” Technology-Related Products
    • 2007-08 Full School Year Results
    • Panelists’ Predictions For The 2008-09 School Year
    • Historical Perspective
    • Analysis Of Supplemental Sales By Product Application

Chapter Twelve: K-12 Technology Inventory

  • America’s Digital Schools 2008
  • MDR’s K-12 Technology Review
    • Budget Projections
  • Technology Needs For 2006
    • Planned Technology Investments
  • Instructional Technology In K-12 Schools
    • Instructional Computer Intensity
    • Operating Systems By School Type
    • Laptop Computers
    • Other Classroom Technologies
    • Connectivity And Distance Learning

Chapter Thirteen: Teacher Training/Professional Development Market

  • EMR Survey Of The Professional Development Market: 2008
    • Defining “Professional Development”
    • Mandated Hours Of Training
    • Allocation Of Professional Development Hours By Delivery Source
    • Professional Development Budgets And Market Size
    • Expected Spending Increases In The Next Three Years
    • Funding Sources For Professional Development
    • Professional Development Program Decision-Makers
    • Professional Development Delivery Methods And Time Frames
    • Professional Development Goals, Issues And Content
    • Educators’ Demand For A New Professional Development Program
    • Determining The Success Of A Professional Development Program
    • Most Recognized PD Programs Or Service Providers
    • Industry Leading Professional Development Providers
  • Summary And Conclusions
    • How Has The Professional Development Market Changed Since 2003?
    • How Much Money Is Spent On Professional Development?
    • How Is The Money Being Spent?
    • What Are The Key PD Goals, Issues And Content Needs?
    • What Are The Key Success Factors For Professional Development Programs?
    • What Is The Competitive Picture?
  • Professional Development In The Wake Of NCLB
  • EMR Survey Of The Professional Development Market: 2003
    • Defining “Professional Development”
    • Mandated Hours Of Training
    • Allocation Of Professional Development Hours By Delivery Source
    • Professional Development Budgets And Funding
    • Expected Spending Increases In The Next Three Years
    • Funding Sources For Professional Development
    • Professional Development Program Decision-Makers
    • Professional Development Delivery Methods And Time Frames
    • Professional Development Goals, Issues And Content
    • Determining The Success Of A Professional Development Program
    • Leading Professional Development Programs Or Service Providers
  • Summary And Conclusions
  • MDR’s Survey Of The Professional Development Experiences Of Teachers
  • Types Of Professional Development Received By Teachers
  • Professional Development Areas
  • Topical Areas In Which Teachers Need Training

Chapter Fourteen: Summary, Market Trends & Forecasts

  • The Teacher Pool
  • Pupil/Teacher Ratio
  • Teacher Preparedness And Impact Of NCLB
  • Teachers And Technology
  • Schooling Alternatives
  • DOE: Enrollment And Spending Projections
  • Enrollment: Regional Variations
  • Projected Current Expenditures
  • Sales And Consumer Spending Projections To 2012
  • Conclusion

Chapter Fifteen: Educational Publisher Profiles

  • Discovery Education
  • Haights Cross Communications
  • Highlights For Children
  • Houghton Mifflin Harcourt
  • McGraw-Hill Education
  • Pearson Education
  • PLATO Learning
  • Reader’s Digest School & Educational Services
  • Renaissance Learning
  • Scholastic
  • School Specialty
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