Chapter One: Executive Summary
Chapter Two: Size And Structure Of The K-12 Market
- Top Players In Educational Publishing
- No Great Leaps For College Publishers
- K-12 Market Size By Segment
- K-12 Market Growth Rates
- Supplemental Market Industry Survey
- Market Size By Subject And Grade Level
- Market Size And Projections 2000-01 Through 2011-12
- Pupil Enrollments Related To Dollar Size Of The K-12 Market
- Using Grade Enrollments To Estimate Market Size By Grade, Subject And Product Type
- AAP Statistics On El-Hi Sales
Chapter Three: Annual Industry Survey Of The Supplemental Market
- Definition Of “Supplemental Products Market”
- Participants In The Supplemental Products Market Survey
- Method
- Analysis Of Results
- Characteristics Of The Participating Companies
- Market Size, Structure And Growth Rate
- Number Of Companies Currently Operating In Supplemental Products Market
- Reported Market Size
- Extrapolating From Reported Sales To Total Market Size
- Supplemental Instructional Materials
- School Consumable Supplies
- Equipment/Furniture
- Total Supplemental Products Market
- Dealer Market Size Estimates
- Supplemental Materials Growth Forecast For 2008
- Analysis Of Sales Dollars By Channel
- Analysis Of Sales Dollars By Combined Channels
- Analysis Of Supplemental Sales By Subject Area
- Analysis Of Sales By Four Core Curriculum Areas
- Supplemental Market Size By Subject Area
- Analysis Of Supplemental Sales By Product Application
- Summary And Conclusions
- Market Size And Structure
- Supplemental Instructional Materials
- School Consumable Supplies
- Equipment/Furniture
- Total Supplemental Products Market
- Dealer Market Size Estimates
- Supplemental Materials Growth Forecast For 2008
- Analysis Of Sales Dollars By Channel
- Analysis Of Sales By Four Core Curriculum Areas
- Analysis Of Supplemental Sales By Product Application
Chapter Four: Mergers And Acquisitions In Educational Publishing
- 2007-08 M&A Review
- Haights Cross In Extended Transition
- Top Deals In 2007-08
- Deals In Educational Publishing
- Deals Categorized
Chapter Five: Enrollments And Expenditures
- The Make-up And Structure Of The Education Market
- Trends In Student Enrollment, Numbers Of Schools
- MDR Surveys Public School Enrollments
- Pupil Enrollments Related To Dollar Size Of The K-12 Market
- 2006-07 Public School Expenditures
- 2006-07 Public School Expenditures - Per Pupil Spending
- The Impact Of No Child Left Behind On School Operations
- The Impact Of NCLB On Instructional Time Allocations
- Areas Of Greatest Need To Improve Student Performance
- Influences On Purchasing Decisions For Instructional Materials
- Special Needs Student Comparisons By State
- MDR On Public School Expenditures
- Funding And Spending Comparisons By State
- DOE Data On K-12 Expenditures
- School Construction Outlook
- Historical Federal Funding Review And Analysis
Chapter Six: Adoptions: States, Schedules And Contacts
- Adoption States And Open Territories
- Bureaucratic Hurdles
- Adoption Opportunities Through 2014
Chapter Seven: Segment Analysis By Curriculum Areas And Grade Levels
- Market Analysis By Segment: Elementary Reading
- The Current Role Of The Basal Reading Textbook
- Reading Textbooks Currently Adopted
- Age Of Currently Adoption Programs
- Satisfaction With Currently Adopted Reading Programs
- Suggested Improvements To Currently Adopted Reading Programs
- Trends In Basal Reading Series Usage
- Alternatives To The Basal Reading Series
- Percentage Of Time Spent On Different Types Of Reading
- Usage Of Separate Phonics Supplements
- Sources Of Phonics Supplements
- Reading Assessment Practices
- Computer-Based Testing
- “High-Stakes” Testing
- Time Spent On Different Reading Skills
- Comprehensive Software And Online Service Usage
- Reading Intervention
- Leveling Systems
- Rankings And Ratings Of Reading Program Features
- The Role Of Writing Instruction
- The Role Of Spelling Instruction
- Expenditures For Reading Instructional Materials/Market Size
- Summary And Conclusions
- Emerging Trends
- Market Analysis By Segment: Mathematics, Grades K-12
- The Current Role Of The Core Math Series
- Math Textbooks Currently Adopted
- Age Of Currently Adopted Math Programs
- Strengths And Weaknesses Of Currently Adopted Math Programs
- The Importance Of Ancillary Materials
- Alternatives To The Basal Mathematics Series
- Sources Of Supplemental Teacher Resource Books
- Math Assessment Practices
- Computer-Based Testing
- Skills/Topics With Which Children Have Difficulty
- Technology Usage For Math Instruction
- Using Online Services To Assist With Math Instruction
- Rankings And Ratings Of Math Program Features
- Expenditures For Math Instructional Materials And Market Size
- Summary And Conclusions
- Market Analysis By Segment: Social Studies, Grades K-12
- Types Of Instructional Materials Used On A Frequent Basis
- Class Time Allocated To Early Childhood Subject Areas
- Market Analysis By Segment: Social Studies, Grades K-12
- Types Of Instructional Materials Used On A Frequent Basis
- Core Social Studies Textbooks Currently In Use
- The Adoption Process
- Respondents’ Likes And Dislikes Regarding Currently Adopted Textbooks
- Alternatives To The Core Social Studies Textbook
- Usage Of Maps, Globes, And Atlases
- Supplemental And Reference Products
- Software And Internet/Web Sites Used For Social Studies
- “High-Stakes” Testing In Social Studies
- Expenditures For Social Studies Instructional Materials/Market Size
- Topical Areas In Which Teachers Are Most Likely To Buy New Materials
- Summary And Conclusions
- Market Analysis By Segment: Science, Grades K-12
- The Current Role Of The Core Science Textbook
- Science Textbooks Currently Adopted
- Age Of Currently Adopted Textbooks
- Level Of Satisfaction With Currently Adopted Science Textbooks
- The Current Role Of Hands-On Science Programs
- Technology Usage For Science Instruction
- Ranking Of Sources For Science Supplies And Equipment
- Types Of Materials Used On A Frequent Basis
- Demand For New Science Instructional Materials
- Expenditures For Science Instructional Materials/Market Size
- Summary And Conclusions
- Instructional Materials Used And Needed
- Demand For New Science Instructional Materials
- Expenditures For Science Instructional Materials And Market Size
Chapter Eight: Segment Analysis, Special Markets
- Product Effectiveness Research
- Assessment Market
- Reading Assessment Practices
- Computer-Based Testing
- “High-Stakes”Testing
- Standardized Reading Assessments
- Standardized Mathematics Assessments
- Computer-Based Testing
- Assessment Market Survey: 2008
- Standardized Assessments
- High-Stakes Testing
- Formative Assessment
- Computer-Based Testing
- Learning Management Systems
- Test Preparation Programs, Materials And Vendors
- Most Important Features Of Classroom Testing Products
- Assessment Market Size By Component And In Total
- Summary And Conclusions
- Screening For Early Learning And Developmental Skills
- Early Childhood Market
- Profile Of The Typical Early Childhood Classroom
- Screening For Early Learning And Developmental Skills
- Types Of Learning Materials Used On A Frequent Basis
- Organization Of The Early Childhood Curriculum
- Most Important Early Childhood Themes
- Class Time Allocated To Pre-Reading Skills
- Class Time Allocated To Subject Areas
- Class Time Allocated To “Reading To,” “Shared Reading,” “Guided Reading,” And “Independent Reading”
- Market Size For Early Childhood Learning Materials
- Rankings And Ratings Of The Top Providers Of Early Childhood Materials
- Title I And Special Education Markets
- Targeting Federally-Funded Niche Markets
- ELL Market
- National Market Overview
- EMR/Course Crafters Survey Of The ELL Market
Chapter Nine: Market Analysis By Segment - K-8 Writing
- How And When Writing Is Taught
- The Proper Mix Of Writing Styles
- Instructional Materials Used To Teach Writing
- Strengths And Weaknesses Of Supplemental Writing Programs
- Online Services Used To Assist With Writing Instruction
- Preferred Sources For Buying Writing Instructional Materials
- Spelling Instructional Programs
- Handwriting Instructional Programs
- Spending On Writing. Spelling And Handwriting/Estimated Market Size
- Demand For New Writing Instructional Materials
- Summary And Conclusions
- Market Size Estimates
- How And When Writing Is Taught
- Instructional Materials Used To Teach Writing
- Strengths And Weaknesses Of Supplemental Writing Programs
- Preferred Sources For Buying Writing Instructional Programs
- Spelling Instructional Programs
- Handwriting Instructional Programs
- Demand For New Writing Instructional Materials
Chapter Ten: Adoption And Open Territory States: Comparison of Basal Reading And Mathematics Usage Patterns
- The Role Of The Basal Reading Program
- Reading Textbooks Currently Adopted
- Age Of Currently Adopted Programs
- Suggested Improvements To Currently Adopted Reading Programs
- Trends In Basal Reading Series Usage
- Reading Intervention
- Rankings And Ratings Of Reading Program Features
- The Role Of The Core Mathematics Program
- Math Textbooks Currently Adopted
- Age Of Currently Adopted Math Programs
- Ratings Of Current Math Textbooks
- The Importance Of Ancillary Materials
- Sources Of Supplemental Teacher Resource Books
- Technology Usage For Math Instruction
- Using Online Services To Assist With Math Instruction
- Rankings And Ratings Of Math Program Features
Chapter Eleven: Technology Buying Trends In The School Market
- Dealer/Seller Sales Channel
- Total K-12 Technology Sales (TBI), Second Half 2007-08 School Year
- Sales Results By Product Category: Software
- Sales Results By Product Category: Internet
- Sales Results By Product Category: Video
- Sales Results By Product Category: Hardware
- Desktop Computers
- Laptop Computers
- Hand-Held Computers
- Multimedia Equipment
- Total Hardware
- Analysis Of Results From The 2006-07 School Year
- Software Sales By Category
- Customer Demand For “New” Technology-Related Products
- 2007-08 Full School Year Results
- Panelists’ Predictions For The 2008-09 School Year
- Historical Perspective
- Analysis Of Supplemental Sales By Product Application
Chapter Twelve: K-12 Technology Inventory
- America’s Digital Schools 2008
- MDR’s K-12 Technology Review
- Technology Needs For 2006
- Planned Technology Investments
- Instructional Technology In K-12 Schools
- Instructional Computer Intensity
- Operating Systems By School Type
- Laptop Computers
- Other Classroom Technologies
- Connectivity And Distance Learning
Chapter Thirteen: Teacher Training/Professional Development Market
- EMR Survey Of The Professional Development Market: 2008
- Defining “Professional Development”
- Mandated Hours Of Training
- Allocation Of Professional Development Hours By Delivery Source
- Professional Development Budgets And Market Size
- Expected Spending Increases In The Next Three Years
- Funding Sources For Professional Development
- Professional Development Program Decision-Makers
- Professional Development Delivery Methods And Time Frames
- Professional Development Goals, Issues And Content
- Educators’ Demand For A New Professional Development Program
- Determining The Success Of A Professional Development Program
- Most Recognized PD Programs Or Service Providers
- Industry Leading Professional Development Providers
- Summary And Conclusions
- How Has The Professional Development Market Changed Since 2003?
- How Much Money Is Spent On Professional Development?
- How Is The Money Being Spent?
- What Are The Key PD Goals, Issues And Content Needs?
- What Are The Key Success Factors For Professional Development Programs?
- What Is The Competitive Picture?
- Professional Development In The Wake Of NCLB
- EMR Survey Of The Professional Development Market: 2003
- Defining “Professional Development”
- Mandated Hours Of Training
- Allocation Of Professional Development Hours By Delivery Source
- Professional Development Budgets And Funding
- Expected Spending Increases In The Next Three Years
- Funding Sources For Professional Development
- Professional Development Program Decision-Makers
- Professional Development Delivery Methods And Time Frames
- Professional Development Goals, Issues And Content
- Determining The Success Of A Professional Development Program
- Leading Professional Development Programs Or Service Providers
- Summary And Conclusions
- MDR’s Survey Of The Professional Development Experiences Of Teachers
- Types Of Professional Development Received By Teachers
- Professional Development Areas
- Topical Areas In Which Teachers Need Training
Chapter Fourteen: Summary, Market Trends & Forecasts
- The Teacher Pool
- Pupil/Teacher Ratio
- Teacher Preparedness And Impact Of NCLB
- Teachers And Technology
- Schooling Alternatives
- DOE: Enrollment And Spending Projections
- Enrollment: Regional Variations
- Projected Current Expenditures
- Sales And Consumer Spending Projections To 2012
- Conclusion
Chapter Fifteen: Educational Publisher Profiles
- Discovery Education
- Haights Cross Communications
- Highlights For Children
- Houghton Mifflin Harcourt
- McGraw-Hill Education
- Pearson Education
- PLATO Learning
- Reader’s Digest School & Educational Services
- Renaissance Learning
- Scholastic
- School Specialty