Social Studies Market: 2007 is Education Market Research’s study of the estimated $790 million U.S. Social Studies instructional materials market in grades K-12 in 2006-2007. The non-textbook segment of the market is estimated at $470 million, and the textbook segment is estimated at $320 million.

This report provides an objective look at this growing market segment based on the results of a detailed survey that was mailed in fall 2006 to 16,000 classroom teachers in grades K-5 and Social Studies teachers and department chairpersons in grades 6-8 and 9-12.

Social Studies Market: 2007 identifies the most popular Social Studies textbooks by publisher and grade level, analyzes perceived strengths and weaknesses, and estimates market penetration figures for each of the top textbooks. In addition, the report examines the use of activities books, maps/globes/atlases, overhead transparencies and videotapes/DVDs in the classroom. The report also pinpoints the most frequently used supplemental materials for Social Studies instructional programs.

If you need to know which Social Studies programs, materials and publishers are most popular and how much is being spent on Social Studies materials, you can’t afford to be without Social Studies Market: 2007.