The Complete K-12 Report: 2008 offers a comprehensive look at the U.S. K-12 education market based on data culled from nationwide surveys of school districts’ spending and product preferences. Now in its 10th edition, this annual study is prepared by Education Market Research and especially targeted to product developers with data on enrollment, funding, expenditures and industry sales estimates based on survey results from U.S. school districts, administrators and teachers.

Bolstered by a wealth of first-hand market research, this report examines all aspects of the K-12 market, including:

• K-12 market size and growth rates
• Market size by subject and grade
• Market size for supplemental products
• K-12 publisher rankings
• Technology buying trends

The Complete K-12 Report: 2008 delves into the trends currently shaping the U.S. K-12 market, such as the growing influx of technology products; the expanded mix of products for the classroom; the ethnic diversity of the student body and the changing family; the demand for multicultural materials and for customized programs; the interest in school reform, state and national standards, assessment, accountability, and parental involvement; at-home schooling; growing teacher empowerment and control over the purchase of materials; and the rising site-based management trend.

In addition, The Complete K-12 Report: 2008 provides detailed analyses of each of the key curriculum areas of the U.S. K-12 market, including:

• Reading
• Writing
• Mathematics
• Social Studies
• Science
• Assessment/Test Preparation
• English Language Learner (ELL)
• Professional Development

The Complete K-12 Report: 2008 includes profiles of the following companies: Reed/Harcourt, Houghton Mifflin, McGraw-Hill, Pearson, Scholastic, WRC Media, Haights Cross, Riverdeep, Knowledge Universe, Renaissance Learning, Highlights, School Specialty, PLATO Learning, Discovery Education and ProQuest.

If you’re a product developer in today’s educational publishing industry, you know the pressure is on more than ever to know your customers, to reach not just the district, but also the building and classroom level of granularity and detail. This report gives you original empirical data from educators themselves. See how they rank the products they use and the effectiveness of the publishers who provide them.